There’s only one thing worse than missing a deadline. Missing a deadline and then finding a typo.
If you’re in the business of content marketing, you know this feeling well. It’s the organic result of the pressures of production. Essentially, no matter how many times you look at a final piece, there’s always a chance that an important edit goes unnoticed, and—gulp—you accidentally publish it.
“Sh*t! We Published a Typo!” — The Masters’ Disasters by @jeanwrites
Content and community should work together. Depending on your company’s size and resources, this may mean combining the two responsibilities into one role or integrating the two teams.
Breaking down barriers between community and content makes sense when you think about your marketing goals. They’re likely some combination of the following:
Increase brand awareness Build credibility and trust Recruit new customers and/or community members Add value for current customers and/or community members (retention and loyalty) Drive leads (and eventually sales) by demonstrating value (illustrate benefits and overcome objections) Increase engagement (comments, clicks, shares, views, etc.)
But eventually—if you take time to learn, practice, and develop your skills—you become an expert. The Kapost Masters Series focuses on these experts, the people and secrets behind the best content marketing.
Today, meet the Masters of the eBook. These seven marketers understand what goes into an eBook that drives business, revenue, and reach. And they shared their tactical and strategic know-how with us. Download the eBook now.
It has resources and key examples, including the seven fundamental elements…
If I had a nickel for every time I heard some variation of this sentence from a marketer…
Usually, this theme emerges from defeated marketers who insist they’ve made a case for content to their VP, CMO, or even a director of marketing to no avail. Their boss just doesn’t care about content, they reason.
Maybe. Maybe your CMO honestly doesn’t care about creating compelling content, about enticing and enthralling customers with a rewarding, valuable experience.
Content marketing surrounding best practices and industry data is great to have in your arsenal, but it’s the primary research that drives the most interaction both from a PR and a demand generation perspective.
Take Salesforce ExactTarget Marketing Cloud, for example. In a recent Kapost webinar, Kyle Lacy of ExactTarget revealed how important primary research is to his team: “Primary research drives 10x more leads in pipe over all other content that we produce.”
Every content marketer is on the lookout for ways to expand and engage a target audience. While you’re probably aware that listening skills are a key concept in effective verbal communication, you may not know that the same rules apply for content marketing and social media. Some of your best content will be inspired by the interests and concerns of your customers. But how do you know if your social listening tactics are helping or hindering your content marketing strategy?
To help you start engaging your audience on their terms, here are three ways to integrate social listening into…
Writing is one of the most sought after skills in marketing. An excellent brand story is the difference between another consumer product and an iconic brand. It’s also the reason that buyers to make the decision they do, when researching, processing, and making decisions in the mobile workplace. But writing for the web differs from writing for print. Web writing needs to succinct, clear and strategic. Here are 11 tips that will make your good web writing great.
1. Write Everyday
To be good at anything, you need to practice. Sit down and write everyday,…
When was the last time you made a big purchase? Maybe it was a house, electronic device, or a car. Whatever is was, you probably needed a little support—someone to help you understand your options, manage paperwork or give you peace of mind as you navigated a service agreement.
Once upon a time, brands were the sole-source of information about their products. When consumers wanted to find out information about a service or tool, they turned towards the brand and their marketing material.
Times have changed.
The advent of the internet and social media—along with skyrocketing mobile device usage—means today’s customers are connected virtually 24/7. And they aren’t using their smartphones to look up products on brand websites. Instead, they’re more likely to turn towards social media, internet review sites, or product demos on YouTube (the world’s second largest search-engine, not-so-incidentally).
Why Technology Demands New Communication Strategies…
For a time, marketers didn’t know how to spend their advertising budgets. Newspapers were graves, readers glazed over Internet sidebar ads, and business owners scratched their heads as they tried a smattering of new online marketing tactics—none of which seemed to work. That time has passed.
Ladies and gentlemen, the future advertising breadwinner is not The New York Times (duh). It’s LinkedIn and content marketing.
Of course, content marketers know that the days of advertising in newsprint are over, but it’s interesting to note the measurable shift in how marketing budgets are allocated.
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.