kapost's content marketing blog: the content marketeer

By Liz O'Neill Jul 21, 2014 Leave a Comment
12 Questions You Must Ask Before Hiring a Content Marketer

Like in any new field, hiring for content marketing isn’t always intuitive. It’s hard to know exactly what skills to look for, and what questions to ask your candidates.

Recently, Kapost and LinkedIn’s head of content marketing, Jason Miller, tackled this topic head on in a content marketing hiring webinar.

Jason gave some great tips, and provided 12 questions you should ask applicants applying to be on your content marketing team. We loved those questions so much, we turned them into a SlideShare.

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By Anne Murphy Jul 21, 2014 Leave a Comment
Easy Ways to Personalize Content with Marketing Automation

In today’s digital world, content is at the center of marketing. And one of the most effective channels for content distribution is marketing automation.

We’ve talked about some of the most effective marketing automation features and how to implement them, including lead nurturing, segmentation, and lead scoring—both of which can have huge returns. Today, we’re going to talk about another tactic for getting the most out of your content and marketing automation investments: personalization.

Personalizing content means using information about a known user to serve up content that’s relevant to that person.

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By Liz O'Neill Jul 18, 2014 Leave a Comment
How Long Does It Take to Produce a Piece of Content?

“How long does it take to produce a piece of content?”

We hear this question a lot—from customers, prospects, people just starting out, and those in the thick of content marketing—and it’s easy to understand why. Building out a content marketing process requires an understanding of timelines and tasks, and the experiences of other companies can be valuable barometers for content production.

“How long does it take to produce a piece of content?” Ask @lizkoneill

But it’s a question that resists a single answer. The correct answer to this question really is: it depends! It depends on the topic and…

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By Liz O'Neill Jul 17, 2014 Leave a Comment
What’s the ROI of a Content Operation? [Infographic]

If you want to see your content drive business for your organization, investing in its production is a must. But it’s not enough. You need to invest in building a content marketing operation.

What’s the ROI of a Content Operation? [Infographic]

A content operation—the process for producing, distributing, and analyzing content while increasing productivity, delivering measurable results, and reducing organizational friction—goes way beyond strategy. It treats content as the essential business asset it is.

Building such a process isn’t easy. But the ROI of doing so is unparalleled. Organizations who invest in a content operation see real business…

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Templates for Process-Driven Content Creation

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Use these 6 workflow templates to create your landing pages, eBooks, blog posts, paid social ads, emails, and webinars.

By Jean Spencer Jul 17, 2014 Leave a Comment
Only 4% of B2B Content Marketers Are “Masters” [Study]

A new study by Forrester finds that only 4% of B2B content marketers are “true masters of content marketing.” The other 96% are “doing” content marketing, but not at an advanced level.

This stat reveals a disconcerting trend. Most B2B marketers think they are more advanced in content than they are in application.

As Forrester puts it, “Content marketing self-confidence outpaces actual capabilities.” 51% of those surveyed rate their content marketing as “very mature,” yet the vast majority (87%) feel challenged to produce content that actually engages. Moreover, the majority of marketers report creating content to…

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By Dan Fogarty Jul 16, 2014 Leave a Comment
What This OkCupid Admin Can Teach You About Digital Marketing

The marketing game—just like the dating game—has gone digital.

Of course, in-person social skills are still critical. But in this day and age, technology makes finding the right match—in both love and business—a more informed, strategic process.

What This OkCupid Admin Can Teach You About Digital Marketing by @dacontentking

I have no shame in admitting I’ve tried some—okay, all—of the popular dating sites and apps out there. I’m even an OkCupid Admin. And over the past year, I’ve come to realize just how similar the worlds of online dating and content marketing can be, and how my knowledge of the former…

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By Jean Spencer Jul 15, 2014 Leave a Comment
How to Convince Your Boss to Do Content Marketing

Modern marketing is dynamic.

It has to be. The media we use to communicate with customers changes frequently and unexpectedly, and we need to adapt with it.

Sometimes, it feels like we’re standing inside one of those grab-the-cash booths. The money is blowing, moving, dancing. As marketers, we’re doing our best to make the right moves and maneuver the big bucks into our (company’s) hands.

For some organizations, content marketing is already considered one of the best strategies for catching those revenue dollars.

But what happens when a mid-level marketer sees the need for content marketing,…

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By Liz O'Neill Jul 15, 2014 Leave a Comment
What Kapost’s Top 5 Assets of the Year Say About Great Content

At Kapost, we churn out a lot of content. And when content strikes a chord with our target audience, we like to dig into why.

Here, we review the top five Kapost assets of the year, in traffic and leads, and dissect why they drove results for our organization.

1. The Kapost 50  What Is It?

The Kapost 50 celebrates the best content marketing brands based on the quality and frequency of new content, audience engagement, and creativity.

Why It Works

The best way to understand how to do something is to pay attention to the companies already succeeding….

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Content Marketing Leaders Save Over $12k Per Customer Acquisition

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How are these companies cutting costs and increasing revenue? Aberdeen Group conducted a study to find out. Get your free copy of the results.

By Jean Spencer Jul 14, 2014 Leave a Comment
Screw PowerPoint. How to Create a Killer SlideShare with Canva.

SlideShare is a key distribution channel for modern marketers to consider. With its 60 million monthly unique visitors and 215 million page views, SlideShare is among the top 120 most-visited websites in the world. It’s also become the world’s largest community for sharing presentations and other professional content.

So integrating SlideShare presentations into your content strategy is a no-brainer.

How to Design a Killer SlideShare Presentation in Under 5 Hours for $0

But, it can be daunting to hire designers or spend weeks in PowerPoint trying to make your deck visually interesting and compelling.

Worry, not. There are free online resources that…

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By Liz O'Neill Jul 11, 2014 Leave a Comment
How to Build an Extraordinary Marketing Campaign

These days, marketers are on an aggressive quest for attention. Attention for their brand, their products, their expertise. To get it, they often ditch their long-term strategy for the new shiny toy, from social media trends and channels to alternative targeting tactics and SEO tricks.

Often, the more attention a marketing campaign gets, the more “successful” it’s deemed.

But is there any danger in equating attention with success? Is Burger King’s “Whopper Sacrifice” campaign (which rewarded Facebook users who unfriended 10 connections with a free whopper) really that remarkable? Was Oreo’s “you can still…

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SiriusDecisions Content Model

Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.


Cold, Hard Content Marketing Facts

Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.

More free content marketing resources