Everything You Need to Know About Bottom-of-Funnel Content in Under 500 Words
What “bottom-of-funnel” content means The most important goals and objectives The key aspects that make content effective at this stage Examples of brilliant bottom-of-the-funnel content 1. What Is Bottom-of-the-Funnel Content?
When marketers talk about bottom-of-the-funnel content, they’re talking about assets that help persuade a prospect to purchase from your company. This content is often used by your sales team. Generally, these materials…
Every marketer has a trick or two up their sleeve, those go-to tactics and practices that drive results campaign after campaign. So when we asked members of the Content Marketing Academy to share their must-follow tips for content marketing success, we knew we were in for a treat.
Check out the 13 tricks below, gathered from LinkedIn and some of our favorite articles from around the web.
For your sharing pleasure, these bite-size morsels of knowledge are tweetable. So even if your trick-or-treating days are over, I invite you to enjoy some good ‘ol trick-and-tweeting.
If you’re a content marketer, please don’t get caught up in the bad habits marring this profession.
Instead, strive to be educated. Take the time to read industry literature, dig into your own content data, and learn to be even better at your profession, your craft, your job. It might just be worth it.
Experts say the people who participate in continuing education or learning about their field of work—by attending webinars and conferences, reading industry publications, and participating in forums—receive higher salaries or are in better positions to negotiate higher salaries.
If you hang in any sort of tech-savvy circles, you’ve likely been asked if you’re on Ello yet; if you work in digital marketing, you’ve likely been asked what your Ello strategy is.
When Ello—a new social network positioned as the anti-Facebook—went live, invites started pouring through news feeds and comments. Social media managers, and their bosses, must have noticed, because in no time brands were jumping on the promised ad-free network.
So it’s understandable if you’ve been asked what your Ello strategy is. It’s also understandable if it makes you want to (1) panic or (2) roll…
Let’s face it: When we’re crammed for time, sometimes it’s hard to remember what to capitalize and when. TitleCapitalization.com solves that problem for us in seconds. Simply paste your title in the text box, and it will auto-correct your title so it aligns correctly with The Chicago Manual of Style.
Some people think being terrified is fun. I am not one of those people.
I can’t read thrillers, leave the room if a TV show gets too suspenseful, and avoid horror films at all costs. And I don’t care if you think it’s “predictable” or “cheesy,” I won’t be at your Halloween party if The Exorcist, The Ring, Scream, The Shining, or Jurassic Park is playing in the background.
Yes, Jurassic Park scares the bejesus out of me. Don’t judge.
When something scary comes up in business…you can’t hide under the covers.
But when something scary comes up in business—like…
Here’s what you’ll get from reading this quick blog post:
What we’re talking about when we talk about “middle-of-funnel content” Common goals and objectives for mid-funnel content The elements of quality content at this stage of the buyer’s journey Examples of companies creating brilliant middle-of-funnel content
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.