5 Ways to Use Your Blog to Test New Ideas

Friday, March 24, 2017
By: Laura Schwecherl Laura Schwecherl
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Testing, testing…is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” But we all know that more content isn’t …

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How to Double Asset Production, According to Lenovo

Wednesday, March 22, 2017
By: Kelsey Loughman Kelsey Loughman
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When it comes to content creation, the struggle for getting things out the door is real. All too often, teams come up with an idea—be it a blog post, eBook, or webinar—only for the actual deliverable to be left incomplete. The result? You jump back into your inbox after a few weeks and find that long forgotten task of, “Hi! …

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3 Content Marketing Mistakes Every B2B Company Should Avoid

Monday, March 20, 2017
By: Ritika Puri
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Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service. We stopped counting our number of customers at 100. This vantage point has turned our organization …

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5 Strategies to Help Teams Thrive after a Merger

Friday, March 17, 2017
By: Kelsey Loughman Kelsey Loughman
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A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones. But when …

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How to Generate Fresh, Customer-Centric Content

Wednesday, March 15, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing. It’s like taking the highlight reel of all your customer’s desires and showing how your business can meet needs easily; it’s akin to a magical partner that doesn’t mind doing all the housework, so you can relax. For B2B marketers, …

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Creativity and Productivity: The Importance of Focused Downtime

Monday, March 13, 2017
By: Kelsey Loughman Kelsey Loughman
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If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible. On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing …

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The Top B2B Marketing Events to Attend in 2017

Friday, March 10, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. Events serve up the perfect blend of what organizations need to shape content messages and learn about the latest tech and marketing insights with a little fun, food, and socialization thrown into the mix. In-person events …

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Top Insights On How to Take Your Content to the Next Level [Webinar]

Thursday, March 9, 2017
By: Laura Schwecherl Laura Schwecherl
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Ready for some real talk? Your content needs to grow up. Content marketing has a lot of moving parts, and it can feel nearly impossible to produce a productive strategy to scale your operations. To create the simplicity amidst the content marketing chaos, we’ve developed a content operations maturity model. The model aims to help B2B companies understand what an effective model looks …

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The Psychology Behind a B2B Marketing Plan

Monday, March 6, 2017
By: Laura Schwecherl Laura Schwecherl
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Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. Behind a business are (newsflash!) humans. Still, how we communicate with prospects and customers should be different than the B2C marketing approach. How come? The Purpose of the Purchase The key difference between B2B and B2C is all about the purpose of the purchase. In B2C, you’re …

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Top 25 B2B Marketers in the C-Suite

Friday, March 3, 2017
By: Emma Farrell Emma Farrell
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In the ever-changing marketing environment, we are experiencing today, B2B marketers are forced to think outside the box now more than ever. How do you reach the correct target market? How do you engage with customers? How do you stand out in this saturated digital marketing world? Today, I am going to introduce to you 25 B2B marketers that have figured …

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