Content Marketing World 2015: The Best Sessions for B2B Marketers

Thursday, September 3, 2015
By: Anne Murphy Anne Murphy
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It’s that time of year again in marketing circles. The time for Cleveland, rock and roll, the color orange, and the time to gather—all in one place—the people leading the charge toward buyer-centric, content-fueled marketing. First, a plug: If you’re going to be there, say hello to the Kapost team at Booth 80! Second, every stage of the content lifecycle looks …

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How to Woo a Millennial in B2B Marketing

Wednesday, September 2, 2015
By: Tarah Speck Tarah Speck
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“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy   Millennials have been the “it” topic of study for consumer purchasing behavior for a while now. As the most educated, tech-savvy, and largest generation since the baby boomers, B2C industries such as retail, food …

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The 7 Types of Critical Marketing Metrics B2B Marketers Are Missing

Tuesday, September 1, 2015
By: Mike Clark Mike Clark
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For B2B enterprises, measuring content performance is crucial. Since content production is a timely, costly process, it’s important to keep track of the essential metrics. Make sure you check out our eBook The Blueprint of B2B Content Metrics for a full guide on how to build out your marketing metrics dashboard and successfully run your marketing campaign. Let’s talk about some …

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How We Manage 54 Contributors on Our B2B Blog

Friday, August 28, 2015
By: Anne Murphy Anne Murphy
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In 2014, the Kapost team published 386 blog posts on the Content Marketeer, our blog dedicated to sharing the stories and strategies behind exceptional marketing and supporting B2B companies in planning, creating, distributing, and optimizing content for their most important marketing channels. It’s no small feat to publish more than one blog post per day, every day of the year. …

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Why a Central Repository for Marketing Collateral Matters to Demand Generation

Thursday, August 27, 2015
By: Katrina Pfannkuch Katrina Pfannkuch
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With the rise of digital innovation in marketing, B2B buyers now go through about 57% of the purchasing process before ever talking to sales. Demand generation strategies need to follow suit by leveraging the “ace in the hole” of marketing content: accessible, relevant, and trackable marketing collateral. Do you have a simple, central repository for marketing collateral that meets customer …

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How We Grew Blog Subscribers by 861%

Wednesday, August 26, 2015
By: Anne Murphy Anne Murphy
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In 2014, the Kapost blog saw a whopping 861% increase in subscribers. In 12 months, our subscriber list grew from 856 marketers to 8,228, and is now well over 11,000. A variety of factors led to this growth, and in the spirit of supporting other B2B marketers, I want to share with you exactly how we did it. Quality Content The …

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Ditch the Boring Whitepaper: Top 5 B2B Whitepaper Examples

Wednesday, August 26, 2015
By: Anna Washenko
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In the world of B2B, whitepapers are one of the most effective marketing tactics for reaching your colleagues and clients. They offer companies a chance to highlight their industry expertise, as well as their ability to deliver a quality finished product. They can accomplish marketing objectives from attracting customers to creating a brand personality. However, whitepapers can also feel like an …

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How to Organize and Track Your Field Marketing Content

Monday, August 24, 2015
By: Katrina Pfannkuch Katrina Pfannkuch
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“Content marketing assets are still created in silos—stored on email, agency servers, and orphaned out there, who knows where.”—Robert Rose, Chief Strategist Content Marketing Institute The expansion of field marketing through events, sponsorship, and localized promotion has created a new business challenge: how to handle field marketing organization for essential content. Field marketers need unique marketing content tools to qualify and capitalize on …

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Why Innovation Must Build from Your Customer Experience

Monday, August 24, 2015
By: Pete Sena Pete Sena
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Innovation isn’t just another buzzword. It isn’t a “service” or even a “job”—it’s a way of existence. I’m talking about natural selection in the form of digital Darwinism coming for us all. Companies must adapt or die. Stagnation over the long term is inevitable for most products and marketplaces, and eventually every company hits plateaus. Perhaps the consumer ages out …

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8 Ways to Find Your Work Productivity Groove—Even on Tasks You Don’t Like

Friday, August 21, 2015
By: Katrina Pfannkuch Katrina Pfannkuch
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Finding your productivity groove is easy on tasks you enjoy, but what happens to your mojo when it’s time to tackle those pesky to-do’s? How can you still strive toward efficiency when the very nature of the work is slowing you down? For organizations considered “efficiency experts” (and that have the results to prove it), it all comes down to …

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