Insider Tips for a Pain Free Efficient Marketing Workflow

Wednesday, June 29, 2016
By: Katrina Pfannkuch Katrina Pfannkuch
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Want to know the key to efficient marketing workflow? Simplicity. How can your organization get there? Start with an honest review of your marketing workflow in play right now, then rethink and rework pain points by asking one question… How does this contribute or take away from making marketing workflow more efficient? 91% of B2B marketers claim to use content …

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How to Build Your Marketing Technology Stack: Your Due Diligence Guide

Monday, June 27, 2016
By: Ritika Puri
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As your marketing programs begin to grow, you’ll recognize a need for new tools and technologies to manage your processes. For example, let’s say that you start a company blog and begin to generate traffic. You may decide to ramp up the volume of your content production to bring more people to your website. However, you can’t just choose any …

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Why Video Should Play a Vital Role in Your Content Marketing Strategy

Friday, June 24, 2016
By: Brandon Houston Brandon Houston
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If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Over the past few years—thanks to the rise of the smartphone and increasingly faster internet connections—a handful of smart, forward-thinking companies have embraced this engaging genre of content to leverage its potential. Now it’s time for more companies to follow suit. The cost of entry …

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Sales and Marketing Alignment: Keep Your Eyes on the Revenue!

Tuesday, June 21, 2016
By: Reid Greimann Reid Greimann
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I started my career in technology as a sales development representative (SDR), so I know first-hand the importance of smooth, well-coordinated hand-offs between marketing and sales. But when I became the lead of a growing SDR team here at Kapost, alignment between myself and my marketing counterparts quickly became mission critical. We needed a smooth process and a scalable plan …

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3 Ways Marketing Leaders Can Optimize Their Content Budgets

Friday, June 17, 2016
By: Ritika Puri
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By now, you know that content is the future of marketing. As Accenture’s “2015 State of Content Report” puts it, “content is arguably a marketer’s most vital natural resource; it fuels and sustains the marketing activities that connects businesses with customers and drives business outcomes.” The strategic decisions that you make now will impact whether your content program is successful in …

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Agile Marketing: 5 Critical Things You Need to Know

Wednesday, June 15, 2016
By: Kelsey Loughman Kelsey Loughman
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If you ask five people to define agile marketing, you’ll probably get five different answers. But the unifying principle of agile—across industries and fields—is prioritizing the right work to make an efficient and quantitative impact, and doing it even better next time. With agile, B2B marketers learn and iterate, moving toward key business objectives. It contrasts waterfall processes, where you wait until …

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Customer Success and Marketing: 3 Strategies to Improve Customer Retention

Monday, June 13, 2016
By: Erica Lindberg Erica Lindberg
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Making the decision to invest in new technology is a long, arduous process. Multiple stakeholders are involved, various technologies must be assessed, and the list of competing requirements can throw a vendor into the middle of a long-anticipated internal brawl over priorities. The potential impact a new technology can have on a team, department, or entire business unit is huge …

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Yes, Virginia, Brand Awareness Really Does Increase Sales

Wednesday, June 8, 2016
By: Danielle Bilbruck Danielle Bilbruck
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Once upon a time, a group of executives were listening to a presentation on what their marketing strategy should look like. The marketing director put together an integrated and comprehensive strategy that included content development, email, social media, and paid advertising. She gave estimates for impressions and reach, as well as a measurable and achievable goals of how many people …

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How Commvault Won a SiriusDecisions ROI Award with Content Strategy

Monday, June 6, 2016
By: Britta Morris Britta Morris
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Two years ago, Commvault, a data protection and information management solution, was at the height of sales and marketing alignment. Then, the CMO quit. On the edge of a marketing revolution, the marketing team had no CMO, no sales and marketing alignment, and no executive support. Things looked bleak. Flash forward to May 2016. Commvault, a Kapost customer, has a …

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How Do You Know If a Marketing Content Platform Is a Fit?

Monday, June 6, 2016
By: Barry Feldman
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You’re thinking it could be time to invest in a marketing content platform. You’ve discovered your B2B enterprise can only get so far relying on spreadsheets, email, and shared drives. Questions abound, right? There are many options and even the best websites don’t give you 100% confidence to pull the trigger and go. What do you do? You talk to …

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