How Commvault Conquered Content ROI [Video]

Friday, February 17, 2017
By: Kelsey Loughman Kelsey Loughman
View Post

How does your content strategy map to revenue? Do you know the ROI of the content you create? For most marketers, the answer is no. The future of marketing is driven by metrics—and the most important metric is revenue. Measuring ROI is key. Without ROI, even high-performing teams risk losing out on people and budget. More importantly, ROI builds confidence …

Read More

Expert Advice on Conquering Modern Marketing [Webinar]

Wednesday, February 15, 2017
By: Laura Schwecherl Laura Schwecherl
View Post

Marketers, whether or not we want to believe it, we’re working in the dark ages. Sounds a little dramatic, no? Stay with us here. As B2B marketers, it’s safe to say we’re consistently battling roadblocks and challenges that hinder us from doing the work we’re passionate about, and what makes content so cool—the ability to connect, persuade, and educate others. …

Read More

Tips for Using Video to Increase Social Media ROI

Monday, February 13, 2017
By: Sapir Segal Sapir Segal
View Post

You’ve heard it said many times that “a picture is worth a thousand words.” It might be an old cliché, but it’s a truth that’s brought to bear in B2B marketing. Videos are the most engaging content used in modern campaigns. Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral …

Read More

How to Write Marketing Content More Efficiently

Friday, February 10, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
View Post

How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. Getting too rooted into one style of content development creates a feeling of being out of touch with customer needs and the market itself. At the same time, a simple, consistent format for content development can really help …

Read More

How to Streamline Workflows for Cross-Functional Content

Wednesday, February 8, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
View Post

Influencing a savvy, educated B2B customer requires more than watchable, readable “stuff.” It takes cross-functional content that builds confidence in how an organization does business as a whole. There’s a better shot at wooing a customer with content that reflects all perspectives of expertise available across all teams. A “one team mentality” approach to content creation makes it easier to …

Read More

3 Brilliant Content Marketing Tactics to Try

Monday, February 6, 2017
By: Ritika Puri
View Post

Like any marketing discipline, success from content comes from precisely crafted, repeatable processes. But sometimes, the “magic” of a campaign remains hidden behind the scenes. Why is that some content marketing strategies are more effective than others? The answer comes down to simple mechanics. Here are three tactics to make your content marketing strategy more cost-effective, impactful, and valuable to …

Read More

Why Relevance Outsmarts Personalization in B2B Marketing

Friday, February 3, 2017
By: Sean Schroeder Sean Schroeder
View Post

Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences by suggesting items based on a user’s purchase history. Personalization in the B2B world is a completely different animal. Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s …

Read More

Content Operations: A Focus on Maturing Capabilities

Wednesday, February 1, 2017
By: Ardath Albee
View Post

Content operations is still an immature function as a formal department within a B2B organization. Let’s be honest; content marketing has a lot of moving parts that can be difficult to orchestrate to a graceful and productive outcome. Establishing a content operations function requires process design and development. This function is built on the foundation of a documented strategy—which research …

Read More

Shedding Light on Modern Marketing Needs

Tuesday, January 31, 2017
By: Laura Schwecherl Laura Schwecherl
View Post

We’ve said it once, and we’ll say it again: Marketers are living in content chaos. Whether it’s content that isn’t optimized for the right customer at the right time, stays unused, or is too hard to track and measure—there’s a genuine need to pull content marketing out of the dark and into the light. Now, don’t get us wrong: Marketing has made …

Read More

Learn from 2016’s Best-in-Class B2B Marketing Teams [On-Demand Webinar]

Thursday, January 26, 2017
By: Laura Schwecherl Laura Schwecherl
View Post

Last week, we sat down with three marketing rockstars from our Kapost 50 awards—Rafi Kretchmer from Panaya, James Furbush from AthenaHealth, and Dylan Press from Kroll—and took a deep dive into how they implemented world-class B2B marketing campaigns on their teams. Whether you were there or not, make sure to re-watch the webinar here. Here’s a quick synopsis of what went …

Read More