Microsites and SEO: Why B2B Link Building Matters

Thursday, May 26, 2016
By: Erica Lindberg Erica Lindberg
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Everyone loves being called out for doing great work. Recognition gives us a sense of value and validation that what we do matters. So, naturally, we were thrilled when GetApp ranked Kapost #8 on their quarterly ranking report, Top 25 Content Marketing Solutions. The report researches and ranks the top 25 content marketing-focused, cloud-based apps. Its purpose is to act as a …

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How to Improve Your Lead Nurturing Program

Tuesday, May 24, 2016
By: Ritika Puri
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Over time, many marketers will see a dip in their lead nurturing programs. It’s normal: prospective buyers may find other options for products or services. And at some point, your less-engaged audiences may simply churn out of your funnel. The first step to improving your lead nurturing program is to understand that this natural cleansing process is healthy for your …

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8 #SDSummit Case Study Sessions to Attend

Monday, May 23, 2016
By: Erica Lindberg Erica Lindberg
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If you’re headed to Nashville this week for SiriusDecisions’ 2016 Summit then you know the agenda for the week is absolutely packed. From conference sessions, to keynote speakers, to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. Whether you’re attending to discover new research, unveil new B2B innovations, or …

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How to Beat 27 Million Competitors at the Content Game

Friday, May 20, 2016
By: Lauren Blecher Lauren Blecher
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As LinkedIn’s Senior Content Marketing Manager Jason Miller said, “Content marketing is no longer a numbers game. It’s a game of relevance.” Content marketing is tough, and even the best practitioners struggle to reach their audiences. It’s one thing to live and breathe content strategy, but those efforts will fall flat if B2B marketers aren’t optimized for sales-qualified leads and revenue. …

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The Customer-Centric Editorial Calendar: The Solution to a Focused Marketing Strategy

Wednesday, May 18, 2016
By: Kelsey Loughman Kelsey Loughman
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When it comes to effective B2B marketing strategy, the customer is everything. Why? Because the most effective marketers are using a cohesive customer journey map to align with dynamic content needs as prospects move through the funnel. So, why do only 35% of enterprise-level marketers have a documented strategy? My calculated deduction (based on both personal experience as well as the …

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Great B2B Customer Experiences Require Customer-Centric Marketing

Monday, May 16, 2016
By: Ardath Albee
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Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. No, that’s not a typo. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. The report defines customer experience as: Customer experience encompasses each interaction between a customer and brand across channels (social media, website, email, sales, etc.) and technologies …

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Marketing and Customer Experience: An Interview with Robert Rose

Thursday, May 12, 2016
By: Anne Murphy Anne Murphy
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Customer experience. It’s the new focus of modern marketers—and the latest in the hot-to-trot topics that everyone’s talking about, but few know how to execute. Here’s the beauty of customer experience: you probably have the people and the content in place, you just need to align all of these disparate pieces. How do you actually do this, and what does it …

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Top 10 Takeaways from the B2B Customer Experience Report [Original Research]

Tuesday, May 10, 2016
By: Erica Lindberg Erica Lindberg
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Today, everything is connected. From the screen of your iPhone you can: control the heat of your home, monitor your bank account, play music, sync photos, send an email, etc. The advancements in technology over the past ten years have been pretty great—err, unless you’re a B2B marketer. Why? Technology has completely changed the way we market. Adapting to this shift …

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Beauty, Business, and Badassery: Tyra Banks at Oracle Marketing Experience

Monday, May 9, 2016
By: Tarah Speck Tarah Speck
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I’ll start by openly confessing that I’ve never given much thought to Tyra Banks, the director, producer, and host of “America’s Next Top Model.” So I never would have guessed that the quirky supermodel would be invited as a keynote speaker at Oracle’s Modern Marketing Experience. A supermodel and former talk show host at an Oracle conference? The connection seemed …

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Why B2B Content Marketers Are in Trouble: An Interview with Carlos Hidalgo

Thursday, May 5, 2016
By: Erica Lindberg Erica Lindberg
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Last week, Carlos Hidalgo, author and CEO at ANNUITAS, self-published an open letter on LinkedIn pleading B2B content marketers to STOP creating content: Dear B2B Content Marketer: First let me say that I am one of you. I spend countless hours each week writing about, thinking about and helping my clients maximize the value of content. I am passionate about content marketing and …

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