3 Content Lessons Big Organizations Can Learn From the British Government
If you work in a large organization, chances are you’ve run into some content challenges that feel pretty darn overwhelming. After all, auditing 10,000 pages, running multiple blogs and social media accounts, and wrangling dozens of writers, editors, contributors, and stakeholders is no walk in … [Read More...]
This Week in Content Marketing: A Strong Mix from Marketo, LinkedIn, and MarketingProfs
This week started off strong. So strong, in fact, that all three of the articles featured below were published on Monday. To honor this on-point distillation of content marketing knowledge, let us raise a blog post toast to these three articles by LinkedIn, Marketo, and MarketingProfs. LinkedIn … [Read More...]
Are You Increasing Your Marketing Budget? Everyone Else Is.
If you've been online anytime in the last 2 years, you may have heard of a little thing called content marketing. It's the latest buzz word in the digital marketing space and with good reason. Brands are using content to engage with their buyers like never before.The buyer's journey has changed and … [Read More...]
7 Tips for Fueling Marketing Campaigns with Content: Insights from Joe Chernov, Mike Volpe, and Dave Balter
A car without gas is a useless hunk of metal. Likewise, a marketing platform – whether it's a blog, marketing automation software, or a Facebook page – won't drive your brand anywhere without killer content. With that in mind, we caught up with Joe Chernov of Kinvey, Mike Volpe of HubSpot, … [Read More...]
Content Marketing with Purpose: Why You Need to Define Calls to Action First
According to Copyblogger, a call to action is "the most effective tactic to convert random traffic into loyal readers and paying customers." That's a pretty impressive definition--and one that should pique (thank you for the grammar correction, Brian Clark) the interest of any content marketing … [Read More...]
This Week in Content Marketing: Keeping It Simple
In this week's roundup of the best content marketing posts over the last 7 days, there is a theme. That theme is simplicity. It is straightforward, buzzword-free, content marketing brilliance from voices across the interwebs. The other theme is sharing, so don't forget to share your favorite … [Read More...]
The 7 Pillars of Content Marketing
As a modern marketer, you understand the value of content marketing. You know that the buyer's journey has changed and that to get the attention of modern buyers you have to address their needs and solve their problems. But the question remains: how? Many brands are struggling with content … [Read More...]
B2B Marketers: 3 Reasons SlideShare Matters More Than You Think
Modern marketing is all about creating multi-channel, multi-touch campaigns that deliver content that is engaging, informative, and entertaining. Most business-to-business marketers are on point when it comes to creating laser-targeted, channel-appropriate content for their company blog, Twitter … [Read More...]
Content Re-Use: Two Strategies to Free Up Time & Save You Money
Last week, we talked about two common content marketing concerns—generating ideas for engaging content and having the time to produce that engaging content—and I proposed that part of the solution is content re-use. By re-using existing content or creating new content that can be re-used in … [Read More...]
This Week in Content Marketing: From Creative Hell to Authenticity & Unboring Content
This Friday, in case you haven't digested a healthy dose of fantastic content for the week, I've compiled three of my favorite content marketing articles from three of my favorite content marketing resources. They rarely disappoint--and this week was no exception. Enjoy! Creative hell. Yep, … [Read More...]