Marketers have more direct access to buyers than ever before. The Internet and social media enable us to reach buyers through an explosion of new digital channels. And tools have proliferated to help us manage these channels and the content pushed through them.
But the quantity and speed of these changes have left many of us marketers confused around the terminology, channels, and tools. In particular, there’s confusion around the relationship of social media marketing and content marketing, a topic I’ve been writing on for quite a while.
Allow me to introduce then a new concept, the Content Curve,…
Content marketing isn’t a tactic. It’s not a channel. It’s a strategic operation that delivers: Increased revenue More qualified leads Better cost-per-lead ratios Strengthened brand loyalty.
But don’t trust us…trust the industry analysts, research, and data. (We’ve gathered over 200 stats here, and below, are some we love.)
27,000,000 pieces of content are shared each day. (stat) (tweet this) 78% of CMOs think custom content is the future of marketing. (stat) (tweet this) 200%—percent increase in email open rates for companies integrating a content marketing operation. (stat) (
One of the hardest part of a marketer’s job is keeping up with the latest trends and techniques of social media. Those shifty, mercurial sites seems to change by the minute—and it’s tough for busy revenue marketers to keep up with all the updates.
But some are worth calling out, considering, and working into overarching strategies.
Such is the case for a couple of big changes coming out of Twitter. Namely:
Specifically, the Guy Kawasaki tweet drove a 62% increase in traffic over our second biggest traffic day of 2014, and then Buffer’s endorsement of Jesse’s post gained another 2% increase on top of that.
Next week, I will be joining Kapost and Jennifer Mesenbrink from Motorola Solutions to discuss How to Distribute Content on a Global Scale. I’m excited to get into the details during the webinar, but after spending time thinking about and discussing this topic, I want to share with you the short answer: Establish a governance process that allows for consistency and repeatability across a global organization.
Why Processes Fail in B2B Organizations by @cahidalgo
Many organizations are not doing this effectively. And to be clear, it’s not that they haven’t tried or are unaware of the problem. They are…
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.