One of the hardest parts of being in the content marketing industry is finding time to read. With a constant demand for production, production, production, we content creators are often too slammed to keep up. But to be a top-notch marketer, keeping up with our industry news is a must.
If you find yourself clawing for time at the end of the day to read a bit of news, this post is for you.
I’ve rounded up 14 top blogs and news sites that I follow while doing my job. Add these to your Feedly or
Your personas are insight-driven. Each stage of the sales cycle aligns with specific buyer pain points and challenges. You feel good, knowing your content will be more meaningful, the process will be more efficient, and you’ll be generating more qualified leads.
So What’s Next?
Do You Know What Your Prospects Are Doing with Your Content?
It’s time to review existing content and tag it with the right persona and sales stage. This practice will enable you to see how much targeted content you already have, as well as where you have holes to…
Routines can be a powerful tool for artists, politicians, CEOs, content marketers, and just about anyone else who is trying to build something extraordinary. There’s no blueprint for what routine is going to work for you. But if you’re embarking on a creative project, it’s in your best interest to develop one.
We use a lot of digital tools—to do our jobs, to organize our lives, to communicate with friends and colleagues. And as technology sneaks into more of our work and home hours, we’re spending even more time and money on these tools.
They all require images. This is the one task in my content workflow that taunts me. Because finding images—correction—finding compelling, high quality images for content can be a huge pain.
Here are three reasons the process is infuriating.
1. It’s One Generic, Outdated Image After Another
Stock photos can be mind-numbingly bland. I’ve spent hours searching through galleries of fake smiles and pastel button-ups. Not only do they fail to reflect the modern work environment, but they also surrender the “power” that’s can come…
LinkedIn is not just a forum of professional resumes, it’s a marketing solutions platform, and Tuesday’s announcement of their acquisition of Bizo not only underscores the platform’s strategic positioning as a marketing solution but amplifies the value of content.
For attracting a target audience and engaging your buyers, visual content is huge. But there’s another audience you need to think about when you’re creating a content marketing plan: Your internal stakeholders.
Content marketing is a team effort. That’s undeniable. It requires buy-in from executives, collaboration across units, and an understanding of responsibilities.
2 Visuals That Explain Kapost’s Content Marketing Strategy
Science Daily reports that a full 90% of all the data in the world has been generated over the last two years, and advancements in mobile technology and self publishing tools continue to accelerate. Using this as a barometer for the information deluge of the next few years, you’d better buy an umbrella—it’s about to storm.
Comparative Analysis of 3 Companies Reveals the “List Post” Works by @jeanwrites
To stand out from this content chaos, marketers and publishers invest hours into strategy and research to produce content that doesn’t inundate the consumer, but connects with them.
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.