B2B organizations waste an estimated $958 million each year in inefficient and ineffective content marketing spend. But they’re not only wasting resources, they’re missing revenue-generating opportunities. Download the full report to find out more.
Content is one of the most valuable assets in the marketing world, which means you need to make sure it effectively supports the buyer’s journey. Maintaining a high level of site performance requires more than consistent, fresh content—you also need to keep your online assets in tip-top shape, through a regularly scheduled content audit.
Think of it like tuning up your car. The longer you run it without the proper maintenance, the more your car’s overall performance starts to take a nose dive.
Your content is no different. Things become outdated, links break, and underperforming content needs…
We know that consumers are local. Data continues to point to the fact that they search, shop, and purchase locally.
This makes it imperative for national brands to localize their content—not only to reach their target audience in a meaningful way, but to continue to nurture those relationships.
In fact, according to Forrester Research, “Companies that succeed will treat customers as their only source of competitive advantage…and every interaction must resonate with the targeted individual…or will risk being tuned out as media clutter.”
Localized content is also what customers want. A recent AgilOne survey found…
We download the newest time-saving app, read the latest articles on budgeting for both necessities or nice-to-haves, and prioritize our days based on the things we value the most.
But in marketing—particularly in producing and managing content—we fail to be efficient with both our time and resources. And it’s costing us.
Check out the infographic below to see just how much these inefficiencies are costing marketing teams, and download the full report to learn what the most efficient marketers do to curb the content chaos.
It’s no secret that there’s a growing distrust of “big food” among consumers. Large food companies with legacy-brand status are finding themselves at an interesting intersection of changing perceptions about health and food safety, and the updated federal regulations that are redefining the industry.
Even the CEO of Campbell Soup, Denise Morrison, agrees that “distrust of ‘big food’ is a growing problem,” and the company is currently moving into cost-cutting mode to offset sagging profits.
There is a way to regain lost ground and rebuild trust with customers or businesses that partner with your legacy brand, however. It…
Jason Miller, in charge of leading Global Content Marketing for LinkedIn Marketing Solutions, is one of the foremost experts in content marketing. Among other accolades, Miller is recognized as:
One of “The World’s Top 40 Social Marketing Talent,” by Forbes One of the “Top 40 Digital Marketing Strategists for 2014,” by Online Marketing Institute And he’s the author of the Amazon #1 best selling book Welcome to the Funnel
In short, Miller is as distinguished as they come.
In recent session at SiriusDecisions Summit 2015, Miller described how Kapost is at the center of LinkedIn’s…
Blogging is all about persistence, and if you keep at it, you’ll eventually experience growth. If you provide valuable insights on an industry, product, or any other relatable aspect of life, you’ll probably notice some growth over time.
But as your blog and related correspondence starts to demand more of your time, how do you decide when to expand, and how do you cope with the growth?
1. Know When It’s Time to Change
You’ll know when it’s time to change your blog—or how you manage it—by remaining perceptive. If you feel overly stressed out by the workload,…
“$0.25 of every dollar spent on content marketing in the average mid-to-large B2B firm is wasted on inefficient content operations.” —The $958M Marketing Problem
Making the most of each day takes imagination, focus, and a set of efficient habits. If you work in marketing, you also juggle various processes to keep the content life cycle tight, timely, and engaging.
Content creation continues to skyrocket, which means marketing efficiency is at a critical tipping point. But is it paying off?
With content operations a top challenge for so many businesses, it makes sense to shift focus to building teams…
Increasing productivity doesn’t require huge changes. There are small, simple things you can incorporate into your regular routine to give it a bit of extra “oomph” and help the day run more like a Porsche than an outdated station wagon.
To kickstart positive progress, begin with a quick self-evaluation.
Do you often work later and longer than you want to? Is your attention always divided? Do you feel drained at the end of the day, with little or no progress to show for it? Are you and your team consistently scrambling when deadlines come due?
Content ideation is not only the backbone of your marketing; it’s essential for building a living, breathing brand that keeps pace with customer preferences. It’s also one of the most challenging things for businesses to do regularly—especially now that social media has ramped up the amount of daily content required to stay competitive.
More than nine out of ten marketers say that a constant, steady stream of ideas is crucial to effective content marketing. And when you break down the stats for B2B marketing specifically, B2B marketers need 67 ideas per quarter to be successful.
A great buyer persona can transform your marketing and enable you to generate a ton of interested, qualified leads. While a growing number of B2B businesses are sold on the concept of buyer persona development, many struggle to see a return on their personas, and fail to improve lead generation and customer acquisition.
Chances are, these businesses are repeating some of the common buyer persona mistakes below. While these mistakes can seriously limit your marketing efforts, thankfully, none of them are too hard to overcome.
Here are six common buyer persona mistakes to avoid.
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.