14 More Marketing Cheat Sheets You Should Bookmark Now

Tuesday, July 28, 2015
By: Anna Washenko
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Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily, many industry leaders have created helpful resources to make the content chaos more manageable. From top tips to eBooks, here are 14 guides that every content marketer should bookmark. The Essentials of a Documented Content Marketing Strategy: 36 Questions to …

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Build Your Own Marketing Metrics Dashboard [Template]

Monday, July 27, 2015
By: Mike Clark Mike Clark
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Measuring content performance is a complicated process since it involves gathering metrics from multiple sources. You’ll want to make sure you’re gathering metrics for both internal and external reach, and if you don’t have a comprehensive interface to keep track of all your information, things can get messy fast. Building a marketing metrics dashboard helps you easily organize your data. …

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3 Secrets to Great Content in the B2B Marketing Funnel

Friday, July 24, 2015
By: Amanda Nelson
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B2B marketers have a huge and exciting challenge every moment of every day: a long buying cycle. The B2B buying cycle can take 30, 60, or even 90 days, and there are many stages that the customer experiences before signing on the dotted line. In addition, B2B marketing puts a lot of money and resources at stake. You need to nurture …

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5 Reasons Tracking Metrics in Spreadsheets Sucks

Thursday, July 23, 2015
By: Erica Lindberg Erica Lindberg
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Raise your hand if you love tracking metrics in spreadsheets. Anyone? Anyone? That’s what we thought. Trying to track metrics in a spreadsheet is a painstaking, pull-your-hair-out process that takes up valuable time—something most marketers don’t have enough of already. But in the age of content dominating the B2B space, marketers are hungry for metrics to track their content impact. But the problem …

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On Empathy and the B2B Buyer

Thursday, July 23, 2015
By: A. Pirot A. Pirot
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If you’ve read my previous two blogs, “Leaning in” and “Forcing a Choice,” you’ve been introduced to the importance of (1) understanding B2B buyers’ fears, (2) building trust and self-acceptance, and (3) managing a concrete choice between two distinct options.  This week, we’re discussing “stepping into another’s shoes,” or empathy. Especially in the B2B world, there is a general sense that empathy (or …

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6 Tips on How to Publish on Medium

Wednesday, July 22, 2015
By: Jordan Rothenberg Jordan Rothenberg
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The mixed media approach to quality content creation has been increasingly proven to add value to an inbound marketing funnel. And while there may be advantages to publishing on your owned channels vs. third-party channels, today we’ll dive into how to most effectively publish on Medium, the third-party blog-publishing platform brought into existence in 2012 by Twitter Co-founders Evan Williams …

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Marketing in the Netflix Era: Accommodating Your Buyer’s Appetite to Binge [Infographic]

Tuesday, July 21, 2015
By: Elle Woulfe Elle Woulfe
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When’s the last time you watched just one episode of House of Cards in a sitting? As marketers, we’ve entered a new era of content engagement—one in which interested buyers consume content much in the same way they “binge-watch” their favorite shows on Netflix. We’ve put together a new infographic to help you understand, at a glance, what the Netflix era …

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How to Write a Compelling Whitepaper

Tuesday, July 21, 2015
By: Anna Washenko
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Whitepapers are one of the most common content pillars among marketing teams. And who can blame them? When done well, whitepapers can position your brand as an industry authority and help influence buying decisions. But to get those results, your whitepaper needs to successfully connect with your audience and compel them to engage with it. Following these four steps will help …

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The Power of Brand Consistency and Corporate Style Guides

Monday, July 20, 2015
By: Katrina Pfannkuch Katrina Pfannkuch
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Content marketing is one of the biggest tools that B2B marketers have in their tool belt, and yet very few businesses have a corporate style guide to ensure brand consistency and grammatical accuracy in their content. Why? Because it’s not perceived as an immediate customer need, even though it’s one of the best ways to influence customer choice. When it comes down …

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5 Ways Datavail Uses Kapost to Sweep Up Inefficiencies

Friday, July 17, 2015
By: Mike Clark Mike Clark
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Whether you’re a business owner, a chief marketing officer, or even a project manager, you know that the quest for maximum efficiency isn’t always an easy one. But reaching the point where everything operates like a well-oiled machine is a big goal for companies of all sizes. After all, not only do you save time when your company is running …

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