If you’re not showing marketing ROI, chances are, your CEO isn’t happy. And you’re the one feeling the pressure.
“Robust analysis is the key to understanding engagement by persona and buying stage. Without it, content marketing will never achieve the status is deserves.” —Sheila Miklos, VP of Integrated Marketing at 2nd Beach Strategy
But how can you prove the value of your marketing efforts? Just as sales teams have moved out of spreadsheets and into software to tie activity to revenue, marketers are making the shift to integrated technology to show true ROI.
Webinars are a powerful tool for marketers. They help develop authority and trust among your prospects and customers, they give marketers insight into their own audience, and they’re a cost-effective way to generate a lot of high-quality leads.
But successful webinars hinge on thorough preparation. One slip could lead to big consequences. Use this SlideShare as your go-to webinar planning guide, and never miss a beat again.
Content marketing pros spend a great deal of time working up compelling ideas to share with their communities across all different formats, but to truly maximize the value of your content output, it’s critical to consider the marketing activities surrounding assets as early as the idea phase.
For example: when drafting a blog post, think of how you can extract data points for social graphics or infographics. How will you condense your long-form content down to social posts? How do you introduce your topic to LinkedIn groups? Will your next asset be…
What is one of the primary reasons you got selected for a project, closed that big sale, or even got hired?
I would argue it’s the company you keep, the network you’ve built, the relationships you maintain.
But, are you just a passive part of a network, or do you participate and contribute to a community that helps you build relationships and, ultimately, drive revenue for your business? You can see this question in play with marketing and sales professionals on LinkedIn. However, do you just have a LinkedIn account, do you simply “connect” with people, or do…
Getting your boss’ attention isn’t easy. Getting her boss’ attention can be an Olympic feat.
Try something new: next time you are presenting to each of them, use exactly one presentation slide. Title it, “Revenue.” If you’re digging into your analytics on your content, email, and marketing operations platforms, you should be able to tie your monthly marketing efforts to real money.
Most often, we work hard designing a series of “Monthly Status Update” slides with what we’re doing and justifying why we’re doing it. Sure, the survey you sent out last month does point to the need…
For one, marketing attribution models haven’t caught up to the level of sophistication we need to track customer behavior.
Not to mention, data can be deceptive. A lengthy user visit to your website, for instance, may lead you to believe that your audience is engaged, when they’re actually confused about where to find the information they need.
I’m a firm believer that, like all forms of marketing, effective social media marketing (SMM) requires a little bit of lateral thinking. Thankfully, there are a handful of innovative, pioneering brands that seem to agree with me.
I’ve compiled some fantastic resources from three of the social media space’s most cutting-edge and adventurous brands.
The companies covered here do more than offer standalone tools. With their unique approaches and invaluable marketing resources, they’re actively transforming the tenets of effective social media marketing.
From the humblest of beginnings, Buffer has managed to transform the social media sphere one…
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.