Sign in to Audible or scan Amazon, and you’ll discover a daunting number of business-related books.
Just today, on the elliptical machine during a pre-work workout, I decided to peer into the vats of Audible for good marketing and branding books. I was inundated with titles, starts, suggestions, and hullabaloo.
The marketing industry has a content problem. The more marketers embrace content creation, the more they struggle with it: 86% say they use content marketing today, but only 38% say they’re effective. That’s four percentage points down from last year—not a trend we like to see.
But it doesn’t have to be this way. There are easy-to-implement practices that will help you create highly engaging content that propels buyers toward purchase. Below, we break down the top seven.
1. Focus on the “Why,” Not the “How”
When marketers focus all their energy on churning out content rather than…
It’s a tale told too often. What starts as a brightly burning flame awash in good intentions is snuffed out in an untimely blip. The life of a corporate blog is precarious, fraught with obstacles, and often ends before its prime.
The enterprise blog is the backbone of your website and content marketing efforts. Your blog is the content destination of your brand voice and holds the power to generate leads and create true and lasting relationships with your audience. Yet, the sad truth is that 77% of all businesses have a blog and only…
It’s not you, it’s me. To be honest, I love the idea of you, but I’m just not ready to commit to a long-term relationship. I hope you understand. Oh, and if anybody asks, I hope it’s cool if I tell them that we’re still involved—I don’t want to be singled out.
Sound familiar? Do you have commitment issues? It’s okay. I get it; you’re scared. Change is hard, like really hard.
And let’s be honest, product-focused marketing is comfortable.
After all, who knows more about our products than us? We’re the experts, we created them…
Social media can be a dizzying and mystifying experience for businesses large and small. Social media strategies must be restructured often for brands to remain engaging and effective. This means living in a state of constant renewal, which seems like a daunting task.
But it doesn’t have to be. With the right structure in place, it can actually become a sustainable practice.
This two-part guide will walk through major areas of focus for social media teams, how to set up those areas for success, and how to remain flexible and adaptable within a structured operation.
Great marketing is all about mastering the art of persuasion. You might think the best way to convince a buyer is through logical argument, with facts and hard numbers to back up your claims, but studies prove otherwise.
Stories that evoke emotions are much more effective at compelling your audience to take action—whether through social media engagement, an asset download, or a purchase. Below, we explore the science behind why.
Everything You Need to Know About Bottom-of-Funnel Content in Under 500 Words
What “bottom-of-funnel” content means The most important goals and objectives The key aspects that make content effective at this stage Examples of brilliant bottom-of-the-funnel content 1. What Is Bottom-of-the-Funnel Content?
When marketers talk about bottom-of-the-funnel content, they’re talking about assets that help persuade a prospect to purchase from your company. This content is often used by your sales team. Generally, these materials…
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.