Every day, Kapost content experts help customers implement content-focused, buyer-centric marketing strategies. They’ve seen what works—and what fails. Download this eBook, and learn from their firsthand experiences with enterprise marketing teams.
Are you one of those people who loves making lists? As a child, did you buy fresh notebooks and flip through the pages, inhaling the scent, before finally committing that first, perfect stroke in glossy ink, tingling in anticipation over the moment you’d later cross through it with a single, straight line?
You sound like kind of a weird kid. Were your parents worried?
The good news is that, today, your geeky obsession no doubt serves you well as a content marketer since running a complex, multi-element campaign requires a lot of list making.
2014 saw the rise of “influencer marketing.” The term and strategy behind it flooded blogs and social media; over 700 articles used the term through November 2014, according to a BuzzSumo search.
I, like many, began the year with influencer marketing as a focus. As the newly minted community manager for Kapost, my job not only entailed leading social media growth, but involving marketing influencers in that growth. The thought was to engage and build relationships with this group of individuals on a regular basis, understanding their potential to steer a wider audience to our content…
Not only do blogs offer a way to share educational, helpful, entertaining content, they’re great conversation starters for your target audience. Paid advertising still has a valuable place in print and online marketing, but blogs have something an ad can only hint at: proof of expertise.
Here are 10 statistics that show why blog content can be as valuable, or more, than advertising.
Infographics are heavy hitters in content marketing. And their popularity continues to skyrocket. As a tactic, infographics saw the biggest rise in usage amongst B2B marketers, jumping from 51% to 62% this year.
Visuals are, hands-down, the best way to grasp the attention of buyers. They into reader emotions, satisfy their short attention spans, and ensure your content sticks. Infographics take it a step further. They marry two powerful elements: visuals and data. They turn bland data into engaging, compelling content that’s easily to digest and remember.
Infographic Inspiration from the Best Brands in Content Marketing by @amurphias
Marketing automation is already used by a quarter of all B2B Fortune 500 companies and 76% of the world’s largest SaaS companies, and 84% of top performing companies plan to use it by 2015. And apparently, it works – 75% of companies that have integrated marketing automation have earned a positive return within a year.
But what exactly does syncing your marketing automation and CRM system do? Here are 8 reasons it can have a huge impact on your business.
1. Helps nurture leads and develop better relationships with customers before they even talk to the…
Did you know that increasing sales effectiveness was the second highest objective voiced by top sales professionals in 2014, yet only 27% of companies had a dedicated sales enablement/effectiveness staff?
Consuming research, guides, blog posts, eBooks, and whitepapers can teach you a heck-of-a-lot about content marketing.
But reading about best practices will only get you so far. The best way to learn how to create stellar content is to see it in action.
That’s why, for the third year, we evaluated content from hundreds of companies (excluding agencies and professional marketing or content consultants) and ranked them based on innovation, engagement, cadence, and design.
A “content pillar” is a substantive piece of content on a specific topic or theme which can be broken into many derivative assets. These smaller pieces then drive traffic back to the main asset, which people download in exchange for their…
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.