kapost's content marketing blog: the content marketeer

By Amanda Farmer Dec 18, 2014 Leave a Comment
The Definition of a Content Marketing Workflow

Are you one of those people who loves making lists? As a child, did you buy fresh notebooks and flip through the pages, inhaling the scent, before finally committing that first, perfect stroke in glossy ink, tingling in anticipation over the moment you’d later cross through it with a single, straight line?

You sound like kind of a weird kid. Were your parents worried?

The good news is that, today, your geeky obsession no doubt serves you well as a content marketer since running a complex, multi-element campaign requires a lot of list making.

The Definition of a Content…

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By Andrew J. Coate Dec 17, 2014 Leave a Comment
Are Influencers Tired of Influencer Marketing?

2014 saw the rise of “influencer marketing.” The term and strategy behind it flooded blogs and social media; over 700 articles used the term through November 2014, according to a BuzzSumo search.

I, like many, began the year with influencer marketing as a focus. As the newly minted community manager for Kapost, my job not only entailed leading social media growth, but involving marketing influencers in that growth. The thought was to engage and build relationships with this group of individuals on a regular basis, understanding their potential to steer a wider audience to our content…

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By Katrina Pfannkuch Dec 17, 2014 Leave a Comment
10 Stats on Why Blog Content Can Be as Valuable (or More) Than Ads

Blogs are no longer a nice-to-have marketing tool. The corporate blog is a major driver of marketing leads and revenue dollars, and can be more valuable than advertising when it comes to ROI.

Not only do blogs offer a way to share educational, helpful, entertaining content, they’re great conversation starters for your target audience. Paid advertising still has a valuable place in print and online marketing, but blogs have something an ad can only hint at: proof of expertise.

Here are 10 statistics that show why blog content can be as valuable, or more, than advertising.

1….

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By Ryan Law Dec 16, 2014 Leave a Comment
6 B2B Influencers Rocking LinkedIn Marketing

B2B marketers are incredible at adapting to emergent technologies and changing business trends.

Case in point: LinkedIn’s publishing platform—which landed LinkedIn the #1 spot on the list of the best brands in content marketing—is relatively new, but cutting-edge B2B businesses have already worked out how to incorporate it into kick-ass content marketing strategies.

These 6 influencers have discovered the secret of LinkedIn marketing.

And they’re attracting attention to their businesses in the best way possible: by inspiring us to be better marketers, business people, and human beings.

1. Dharmesh Shah, HubSpot

Dharmesh’s LinkedIn presence is pretty reflective…

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Want to Build Strategic Content Campaigns?

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Here’s your blueprint. Download this eBook and turn content marketing into a structured business process.

By Jean Spencer Dec 16, 2014 Leave a Comment
A Funny Take on Sales and Marketing Alignment…or Lack Thereof [VIDEO]

It’s a simple fact: Communication between sales and marketing often fails.

This classic disconnect between “sides” ends with one team getting angry, and the other scratching their heads in confusion.

It actually looks a lot like this:

Please share this video liberally and check out the full script below.

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By Anne Murphy Dec 15, 2014 Leave a Comment
Infographic Inspiration from the Best Brands in Content Marketing

Infographics are heavy hitters in content marketing. And their popularity continues to skyrocket. As a tactic, infographics saw the biggest rise in usage amongst B2B marketers, jumping from 51% to 62% this year.

Visuals are, hands-down, the best way to grasp the attention of buyers. They into reader emotions, satisfy their short attention spans, and ensure your content sticks. Infographics take it a step further. They marry two powerful elements: visuals and data. They turn bland data into engaging, compelling content that’s easily to digest and remember.

Infographic Inspiration from the Best Brands in Content Marketing by @amurphias

They’re…

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By Frank Paterno Dec 12, 2014 Leave a Comment
8 Benefits of Integrating Your CRM with Marketing Automation

Marketing automation is already used by a quarter of all B2B Fortune 500 companies and 76% of the world’s largest SaaS companies, and 84% of top performing companies plan to use it by 2015. And apparently, it works – 75% of companies that have integrated marketing automation have earned a positive return within a year.

But what exactly does syncing your marketing automation and CRM system do? Here are 8 reasons it can have a huge impact on your business.

1. Helps nurture leads and develop better relationships with customers before they even talk to the…

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By Jean Spencer Dec 11, 2014 Leave a Comment
Get the Right Sales Enablement Technology for Success

Did you know that increasing sales effectiveness was the second highest objective voiced by top sales professionals in 2014, yet only 27% of companies had a dedicated sales enablement/effectiveness staff?

When alignment fails, sales enablement fails. But, with the right motivation and processes, sales enablement can be a big asset to your company.

Only 27% of companies have a dedicated sales enablement/effectiveness staff.

One of the first steps to improving your sales and marketing alignment is getting both teams to adopt the same technologies.

Smart investments in marketing and sales technologies—and the adoption of those technologies—empower cross-departmental visibility…

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Templates for Process-Driven Content Creation

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Use these 6 workflow templates to create your landing pages, eBooks, blog posts, paid social ads, emails, and webinars.

By Liz O'Neill Dennison Dec 10, 2014 Leave a Comment
The Top Content Marketing Brands of 2014

Consuming research, guides, blog posts, eBooks, and whitepapers can teach you a heck-of-a-lot about content marketing.

But reading about best practices will only get you so far. The best way to learn how to create stellar content is to see it in action.

That’s why, for the third year, we evaluated content from hundreds of companies (excluding agencies and professional marketing or content consultants) and ranked them based on innovation, engagement, cadence, and design.

These 50 brands stand above the rest.

Below, we dive into the best content marketing brands of 2014. Check out the full Kapost…

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By Anne Murphy Dec 9, 2014 Leave a Comment
How to Create Your First Content Pillar

The content pillar approach is one of the most efficient—and effective—ways to get your integrated content operation functioning.

Content pillars drive as many as 4x the leads and 3x the closed deals as compared to other marketing campaigns. But how do you get started? It’s not as hard as it seems.

Wait, What’s a Content Pillar?

A “content pillar” is a substantive piece of content on a specific topic or theme which can be broken into many derivative assets. These smaller pieces then drive traffic back to the main asset, which people download in exchange for their…

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Toolkit

SiriusDecisions Content Model

Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.

Research

Cold, Hard Content Marketing Facts

Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.

More free content marketing resources