The Lead Gen Mistakes Marketers Are Making

Tuesday, May 3, 2016
By: Katrina Pfannkuch Katrina Pfannkuch
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When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. Pressed for time, better tools, and a focus on keeping up with the competition, organizations often fall back on a“checklist” of B2B tactics to keep skin in the game. However, lead conversions suffer when tactics aren’t anchored into a bigger, …

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The Difference between Content Marketing and Marketing Content

Monday, May 2, 2016
By: Katrina Pfannkuch Katrina Pfannkuch
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There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content, but if you want to learn content marketing, training is just the beginning, grasshopper. Play on words aside, there’s a big difference between using content across the buyer’s journey to deliver a consistent customer experience (marketing content), and …

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Complement Your Content Strategy with Account-Based Marketing

Friday, April 29, 2016
By: Anna Washenko
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Content remains one of the strongest pillars for a successful B2B marketing strategy today. Even though it takes time and resources to excel with inbound content, it shouldn’t be the only thing holding up your strategy. So consider other marketing concepts that would be good complements to the work you’re already doing on the content side. Account-based marketing is one powerful …

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Why Do Marketing Strategies Fail?

Thursday, April 28, 2016
By: Ritika Puri
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In the marketing world, failure is often celebrated. When launching new campaigns or exploring new strategies, it’s healthy to take a few wrong turns. By figuring out what doesn’t work, we’re better able to discover what does. But as much as marketers celebrate failure, the last thing we want is to lose a chunk of money or waste our time chasing a …

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Tips for Optimizing Google’s Knowledge Graph Box for Your Brand

Tuesday, April 26, 2016
By: Everett Sizemore Everett Sizemore
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Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? In short, Knowledge Graph Optimization (KGO, which is a subset of …

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Why Is Social Media Marketing So Popular?

Monday, April 25, 2016
By: Danielle Bilbruck Danielle Bilbruck
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Let’s play a game. Think of your life 10 years ago. Think of your life now. Now, think of five things that you have today that you didn’t have 10 years ago. Here are a few: Online grocery ordering and delivery Wearable, smart heart-rate trackers Portable computers lighter than a bowling ball Smart wine and beer dispensers that can measure …

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Lead Gen Hacks: 3 Strategies to Improve Content Conversions

Friday, April 22, 2016
By: Ritika Puri
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In the world of content marketing, there are no shortcuts: you need high-quality storytelling to build a strong connection with your target audience. But what happens after you’ve built that bond? Do your readers move on to become customers? This is where conversion optimization comes into play. Every great content strategy needs an equally strong conversion optimization program—that is, you …

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Managing Content Marketing: My Life Before and After Kapost

Thursday, April 21, 2016
By: Kelsey Loughman Kelsey Loughman
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If you stepped into my home at any given time, you would inevitably see a relatively tidy, clean space with lots of natural light and all new furniture. That’s not to say I’m a minimalist. There’s no shortage of stuff, namely in the form of gear—piles of running shoes, a couple snowboards, mountain bikes hanging from the ceiling. But, it’s clean. …

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Want to Generate More Leads? Try These 6 Tips

Wednesday, April 20, 2016
By: Danielle Bilbruck Danielle Bilbruck
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As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Now that the data can specifically map out each individual consumer’s journey from awareness to purchase, it’s more important than ever to be able to tie our marketing efforts to revenue. Do we have to sell the …

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The Easiest Ways to Measure Marketing ROI

Monday, April 18, 2016
By: Katrina Pfannkuch Katrina Pfannkuch
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Every business is on a quest to measure marketing ROI. Determining the true value of marketing efforts is both the incentive and the reward, as brands continue to refine how to market to the person within the business and inspire them to engage in the buyer’s journey. While the marketing numbers don’t lie when it comes to monetary success, they …

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