Every day, Kapost content experts help customers implement content-focused, buyer-centric marketing strategies. They’ve seen what works—and what fails. Download this eBook, and learn from their firsthand experiences with enterprise marketing teams.
Why We Chose Him: We love the play on “whose opinions.” Traditional reporters tend to express that their Twitter presence represents their personal thoughts, not the thoughts of their publication. This sentence shows that John is a credible news journalist, but has broken from that traditional landscape.
Advice: Get creative on old phrases to showcase your new digital media knowledge.
In an effort to track and engage an increasingly independent and tech-dependent consumer, marketers are starting to rely on technology more than ever before. And the amount of technology available to us is pretty astounding.
The challenge companies face now is how to pull all of these different channels, data, and tools together to provide a consistent and compelling experience for customers.
Why a “Chief Marketing Technologist” Will Be Your Boss Soon by @lizkoneill
Below read about what the marketing technology landscape looks like as we know it today, why the role of “Chief Marketing Technologist” is on the…
There’s no way around it. Corporate blogging has a well-earned place in digital marketing strategy, and is one of the most effective ways to grab the attention of customers and build credibility for your brand.
Who’s up for a new buzzword? All of us? Great, here we go: infoGIF.
Infographic + GIF = infoGIF.
Are you still there?
Even though the thought of yet another cutesy new marketing trend might make you want to cut the cable, throw out your Macbook, and join a monastery in Nepal (or is that just me?), infoGIFs have several logical and valuable applications that make them a worthwhile tool to consider.
Fact is, certain information is just easier to explain using motion, and the infoGIF offers a more succinct approach than video. For example:
Portlandia is known for poking fun at the cringe-worthy characteristics of today’s most popular trends, from affected hipsters to self-righteous foodies. And, a subject I think this audience will be tickled by, marketing technology.
The Power of Personalization
In one of the last skits of (the just released) season 4’s first episode, we watch Sandra exit her house to encounter a neighbor’s chalkboard message: “Friends are free for the making,” it reads. She is immediately moved. “That’s so sweet,” she says.
This Portlandia Skit Is a Nod to the Rise of Marketing Technology by @lizkoneill
One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures from the past year to inform tactics and strategies moving forward.
With that in mind, take a look at 10 stats that will help you create a content strategy that rocks you past the competition in 2015.
What Goes into a Content Strategy
Content strategy has evolved way beyond brochures, ads…
I’ve heard this question many, many times. And my answer is uniform: “It depends…”
Behind the launch of just about every corporate blog is a laundry list of good intentions. Companies want to engage customers, “humanize” the brand, communicate more regularly, and drive conversions in an organic way.
But enthusiasm quickly deflates when marketers encounter the challenges posed to any good faith effort launched within a complex organization. That’s why you see bumpy spikes and drops in blog use among the Fortune 500.
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.