We use a lot of digital tools—to do our jobs, to organize our lives, to communicate with friends and colleagues. And as technology sneaks into more of our work and home hours, we’re spending even more time and money on these tools.
They all require images. This is the one task in my content workflow that taunts me. Because finding images—correction—finding compelling, high quality images for content can be a huge pain.
Here are three reasons the process is infuriating.
1. It’s One Generic, Outdated Image After Another
Stock photos can be mind-numbingly bland. I’ve spent hours searching through galleries of fake smiles and pastel button-ups. Not only do they fail to reflect the modern work environment, but they also surrender the “power” that’s can come…
LinkedIn is not just a forum of professional resumes, it’s a marketing solutions platform, and Tuesday’s announcement of their acquisition of Bizo not only underscores the platform’s strategic positioning as a marketing solution but amplifies the value of content.
For attracting a target audience and engaging your buyers, visual content is huge. But there’s another audience you need to think about when you’re creating a content marketing plan: Your internal stakeholders.
Content marketing is a team effort. That’s undeniable. It requires buy-in from executives, collaboration across units, and an understanding of responsibilities.
2 Visuals That Explain Kapost’s Content Marketing Strategy
Science Daily reports that a full 90% of all the data in the world has been generated over the last two years, and advancements in mobile technology and self publishing tools continue to accelerate. Using this as a barometer for the information deluge of the next few years, you’d better buy an umbrella—it’s about to storm.
Comparative Analysis of 3 Companies Reveals the “List Post” Works by @jeanwrites
To stand out from this content chaos, marketers and publishers invest hours into strategy and research to produce content that doesn’t inundate the consumer, but connects with them.
Content marketing is never a one-person operation—at least not when done right. There are always a wider number of stakeholders involved in everything from strategy to content creation to reporting on success.
How to Pitch Executives [Graphic] by @andrewjcoate
Imagine a play. Even a one-man show relies on help from others. There are collaborators in writing and editing the script, people to build the set, an audio visual crew to prepare lights and sound, people to market and advertise the show, a front-of-house staff to tend to audience needs, and let’s not forget the producers, who fund the whole project.
We’ve talked about some of the most effective marketing automation features and how to implement them, including lead nurturing, segmentation, and lead scoring—both of which can have huge returns. Today, we’re going to talk about another tactic for getting the most out of your content and marketing automation investments: personalization.
Personalizing content means using information about a known user to serve up content that’s relevant to that person.
“How long does it take to produce a piece of content?”
We hear this question a lot—from customers, prospects, people just starting out, and those in the thick of content marketing—and it’s easy to understand why. Building out a content marketing process requires an understanding of timelines and tasks, and the experiences of other companies can be valuable barometers for content production.
“How long does it take to produce a piece of content?” Ask @lizkoneill
But it’s a question that resists a single answer. The correct answer to this question really is: it depends! It depends on the topic and…
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.