kapost's content marketing blog: the content marketeer

By Jean Spencer Nov 23, 2014 Leave a Comment
21 of the Best Twitter Blurbs for Marketers

How do marketers market themselves online? Well, some of our favorites find the perfect blend of flair and function. Check out what we mean below.

John Miller @ScribeMiller

Why We Chose Him: We love the play on “whose opinions.” Traditional reporters tend to express that their Twitter presence represents their personal thoughts, not the thoughts of their publication. This sentence shows that John is a credible news journalist, but has broken from that traditional landscape.

Advice: Get creative on old phrases to showcase your new digital media knowledge.

Scott Meis @ScottMeis

Why We Chose Him: We like…

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By Liz O'Neill Nov 21, 2014 Leave a Comment
Why a “Chief Marketing Technologist” Will Be Your Boss Soon

In an effort to track and engage an increasingly independent and tech-dependent consumer, marketers are starting to rely on technology more than ever before. And the amount of technology available to us is pretty astounding.

The challenge companies face now is how to pull all of these different channels, data, and tools together to provide a consistent and compelling experience for customers.

Why a “Chief Marketing Technologist” Will Be Your Boss Soon by @lizkoneill

Below read about what the marketing technology landscape looks like as we know it today, why the role of “Chief Marketing Technologist” is on the…

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By Katrina Pfannkuch Nov 20, 2014 Leave a Comment
10 Stats on the Awesome Power of Corporate Blogging

There’s no way around it. Corporate blogging has a well-earned place in digital marketing strategy, and is one of the most effective ways to grab the attention of customers and build credibility for your brand.

Some businesses are still figuring out how to get more from blogging, but when consistently cultivated and mapped to larger business objectives, the benefits of corporate blogging are hard to ignore.

10 Stats on the Awesome Power of Corporate Blogging by @creativekatrina

Keep in mind, good corporate blogging isn’t posting once a month about the achievements of your business.

Real value derives from a consistent…

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By Amanda Farmer Nov 19, 2014 Leave a Comment
“InfoGIF” Is a Word Worth the Buzz

Who’s up for a new buzzword? All of us? Great, here we go: infoGIF.

Infographic + GIF = infoGIF.

Are you still there?

Even though the thought of yet another cutesy new marketing trend might make you want to cut the cable, throw out your Macbook, and join a monastery in Nepal (or is that just me?), infoGIFs have several logical and valuable applications that make them a worthwhile tool to consider.

Fact is, certain information is just easier to explain using motion, and the infoGIF offers a more succinct approach than video. For example:

1. Large Data Sets…

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Optimize Your Content Factory

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Up to 70% of content being produced isn’t getting used. Sound familiar? Find out how SiriusDecisions recommends brands address this issue with the SiriusDecisions Content Model Toolkit.

By Anne Murphy Nov 18, 2014 Leave a Comment
How to Build a Content Framework for the Enterprise

Scaling a content operation within a company can feel like a hard, steep climb—particularly for enterprise marketers.

And the fact of the matter is, you can’t do it alone.

To establish an enterprise content marketing framework, you need support from across your organization. Otherwise, your efforts will not drive the results or company-wide involvement you need to sustain and grow a content-focused, buyer-centric marketing strategy.

At Kapost, our customer success team has worked with hundreds of customers to scale their content operations. They’ve watched marketing drive 4X the leads and 3X the closed deals with…

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By Liz O'Neill Nov 17, 2014 Leave a Comment
This Portlandia Skit Is a Nod to the Rise of Marketing Technology

Portlandia is known for poking fun at the cringe-worthy characteristics of today’s most popular trends, from affected hipsters to self-righteous foodies. And, a subject I think this audience will be tickled by, marketing technology.

The Power of Personalization

In one of the last skits of (the just released) season 4’s first episode, we watch Sandra exit her house to encounter a neighbor’s chalkboard message: “Friends are free for the making,” it reads. She is immediately moved. “That’s so sweet,” she says.

This Portlandia Skit Is a Nod to the Rise of Marketing Technology by @lizkoneill

As the days go on, Sandra…

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By Liz O'Neill Nov 16, 2014 Leave a Comment
New B2B Research Reveals the Most Effective Way to Drive Leads

The B2B marketing landscape is exploding with new lead generation tactics and technology. It’s hard to know which are worth investing in, and which are not.

To help address this conundrum, lead management software consultancy, Software Advice surveyed 200 B2B marketing professionals and asked them which channels, content types, and technologies they were using to drive leads, and which they found most effective.

Below, we dive into their key findings to bring you the most effective lead generation tactics.

1. Trade Shows Generate the Highest Lead Quantity and Quality 

77% of the marketers surveyed say trade…

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By Katrina Pfannkuch Nov 14, 2014 Leave a Comment
10 Stats That Will Impact Your 2015 Content Strategy

One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures from the past year to inform tactics and strategies moving forward.

With that in mind, take a look at 10 stats that will help you create a content strategy that rocks you past the competition in 2015.

What Goes into a Content Strategy

Content strategy has evolved way beyond brochures, ads…

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Content Marketing for Business Services

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Download this comprehensive guide, and learn industry-specific strategies for planning, developing, and promoting content.

By Jesse Noyes Nov 13, 2014 Leave a Comment
Why Good Blogs Go Bad

“Should we start a blog?”

I’ve heard this question many, many times. And my answer is uniform: “It depends…”

Behind the launch of just about every corporate blog is a laundry list of good intentions. Companies want to engage customers, “humanize” the brand, communicate more regularly, and drive conversions in an organic way.

But enthusiasm quickly deflates when marketers encounter the challenges posed to any good faith effort launched within a complex organization. That’s why you see bumpy spikes and drops in blog use among the Fortune 500.

These dead blogs, that sit…

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By Liz O'Neill Nov 12, 2014 Leave a Comment
17 or 23 or 57 Things Marketers Can Learn from Getting Mocked by Buzzfeed

Kapost Senior Community & Content Manager Andrew J. Coate (@andrewjcoate) contributed to this post.

If there’s one constant in marketing these days, it’s that it’s ever-changing—and we’re always looking to learn new ways to keep up. But as the recent Buzzfeed post “17 Things Marketers Should Be Learning From, According To The Internet” points out, the places marketers seek these lessons can be, well, a bit of a stretch.

But hey, we’re marketers too, so here’s what we learned from getting mocked on Buzzfeed.

 

1. You have to be willing to make fun of yourself.

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SiriusDecisions Content Model

Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.

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Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.

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