99% of marketers report needing a consistent pipeline of fresh ideas for content production, but only 51% report having enough ideas to be successful. Check out this original research and guide, and start gathering and executing game-changing ideas.
Do you remember when you had to wait 20 seconds to download an image from a website? I do, and it sucked big time.
The web before broadband was a major headache. If you wanted to share information with other users you had to keep the number of images to a minimum and rely mainly on text, which was much quicker to load.
As a product marketer, you have three responsibilities:
Connect your company’s value proposition to your customers Ensure that your customers are empowered Help your entire organization learn as much as possible from the communities you influence
It’s an exhilarating role that requires you to cultivate powerful, 1:1 relationships. By getting to know your customers, prospects, and stakeholders, you’ll create a feedback loop that helps your company grow. As your company scales, however, a new challenge will arise—you’ll have very little time and will need to rely on marketing automation to reach people 1:1.
Have you ever tried forming a new habit? What about sticking with a New Year’s resolution? Achieving a lofty goal?
What you’ve probably experienced, or read about, is that writing down an affirmation of your new routine in a highly visible area of your life is one of the best ways to get a step closer to realizing said accomplishment.
The same holds true when you’re telling your target audience about your product or service.
Chances are good that you’ve created a persona and have been getting to know the members of your audience since your business’ inception….
Social sharing is essential for building online communities and serves as a powerful collaboration tool for businesses and entrepreneurs. So why are people still so afraid to share ideas? What’s holding them back?
It’s how they think about sharing.
The psychology behind why people don’t share ideas is rooted in fear, a fear with a few different faces. Whether you are in a collaborative brainstorm session at work or hanging out with other entrepreneurs, there’s always that moment…to share or not to share a great idea.
Here are five psychological reasons behind unshared ideas.
Marketing runs on ideas. It’s fuel for the tank, inspiration for innovation. However, keeping the pump primed is only the first part of the process. Businesses need a simple, efficient way to take an idea and make it real.
Yet, most organizations continue to struggle with the “how” of marketing ideation, in other words, finding effective ways to implement a clear, simple, repeatable process to take an idea from a creative spark into reality. Turn-around time for taking an idea and making it real needs to be fast and on target to build and maintain customer interest and loyalty.
CMO job security is something of a running joke in the marketing world. It’s taken as a given that most CMO tenure is short—so short that calling it “tenure” might be a bit of a stretch.
But good news is rolling in lately. The average CMO tenure is on the rise. Spencer Stuart, which does an annual report on the subject, found that CMOs stay on the job on average for 48 months, a jump over the 45 months counted in 2013. But if you’re a B2B marketer, the news is even better. Isolating the more B2B industries—the…
Note: Please excuse the over-the-top adjectives I’m about to employ to describe San Francisco—I grew up there, still have a 415 area code on my phone, and am therefore biased.
If you’re a marketer heading to this golden, glorious city perched on the Pacific for Marketo Summit, you’re probably prepping for some serious marketing learning and mingling. And while you’re there, why not gather your colleagues, invite that client, or woo that prospect…
“Someone asked me what you do for a living. I told them I didn’t know exactly, but something with advertising.”
Sigh. Your mom will never understand your job.
But in her defense, marketing has gotten pretty complicated in recent years. And if we marketers are willing to admit it, a lot of us might say even we don’t understand exactly what some of our teammates do.
If there is a role on the marketing team that mystifies people most, it’s probably demand generation and lead generation. Not only are these terms vague (compared to, say, “copywriter” or “graphic designer”),…
The B2B world is undergoing a significant paradigm shift in which customer support is becoming an increasingly important function. Whether you’re selling technology, data, or services, you need to make sure your customers have the resources they need to succeed—otherwise, they’ll churn.
Personalized service is a must in the B2B world. Companies are investing heavily in building top-notch relationship-management and “happiness” teams. The challenge, however, is that it’s impossible for firms to deliver personalized service to every single customer.
Fast-growing businesses need an efficient yet high-touch way to personalize experiences for customers. That’s where content enters the picture.
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.