Every content marketer is on the lookout for ways to expand and engage a target audience. While you’re probably aware that listening skills are a key concept in effective verbal communication, you may not know that the same rules apply for content marketing and social media. Some of your best content will be inspired by the interests and concerns of your customers. But how do you know if your social listening tactics are helping or hindering your content marketing strategy?
To help you start engaging your audience on their terms, here are three ways to integrate social listening into…
Writing is one of the most sought after skills in marketing. An excellent brand story is the difference between another consumer product and an iconic brand. It’s also the reason that buyers to make the decision they do, when researching, processing, and making decisions in the mobile workplace. But writing for the web differs from writing for print. Web writing needs to succinct, clear and strategic. Here are 11 tips that will make your good web writing great.
1. Write Everyday
To be good at anything, you need to practice. Sit down and write everyday,…
When was the last time you made a big purchase? Maybe it was a house, electronic device, or a car. Whatever is was, you probably needed a little support—someone to help you understand your options, manage paperwork or give you peace of mind as you navigated a service agreement.
Once upon a time, brands were the sole-source of information about their products. When consumers wanted to find out information about a service or tool, they turned towards the brand and their marketing material.
Times have changed.
The advent of the internet and social media—along with skyrocketing mobile device usage—means today’s customers are connected virtually 24/7. And they aren’t using their smartphones to look up products on brand websites. Instead, they’re more likely to turn towards social media, internet review sites, or product demos on YouTube (the world’s second largest search-engine, not-so-incidentally).
Why Technology Demands New Communication Strategies…
For a time, marketers didn’t know how to spend their advertising budgets. Newspapers were graves, readers glazed over Internet sidebar ads, and business owners scratched their heads as they tried a smattering of new online marketing tactics—none of which seemed to work. That time has passed.
Ladies and gentlemen, the future advertising breadwinner is not The New York Times (duh). It’s LinkedIn and content marketing.
Of course, content marketers know that the days of advertising in newsprint are over, but it’s interesting to note the measurable shift in how marketing budgets are allocated.
If you’re trying to scale your marketing efforts to different markets around the globe, you’re going to need to translate a lot of content. And I’m not just talking about your website. You’ll also need to translate internal communications, advertisements, legal documents, blog posts, whitepapers, and any other assets your company depends on to communicate with consumers.
Ideally, you will have someone in-house who can read over translated content and make sure it faithfully reflects your company’s message makes sense for the people it’s intended to reach.
But for the manual busy work of actually getting each asset translated—word for…
And here I am publishing another round-up of the Kapost content marketers’ favorite pieces of content marketing.
I’m doing this in part because it’s important to share good content with other marketers, and in part because it’s nice to stop the daily grind of content production about [fill in your target vertical] and see what other creative teams are up to.
As a trend, our team typically gravitates toward content that warrants…
It’s a well-documented fact that there’s a big gap between those doing content marketing, and those who are doing content marketing well.
In fact, our very own Anne Murphy just wrote about that idea, commenting on the fact that only 4% of content marketers are considered “masters.”
But today, I offer you an alternative way to think about your content marketing in the hope that you can learn some new ideas and perspectives, and kick start your creative genius to make better content.
Take a Lesson from a Potter (Not the J.K. Rowling Type)
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.