3 Marketing Best Practices You Should Be Following

Tuesday, February 9, 2016
By: Ritika Puri
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Digital marketing is getting competitive. Just look at general industry trends: Acquisition price points on Facebook and AdWords, on the whole, are rising—meaning that there’s more competition. Every year, brands commit to ramping up their marketing budgets. More companies are launching blogs, campaigns, and content portals to reach audiences who are already spread thin. The days of quick wins are …

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What Is a Marketing-Driven Customer Experience Map?

Monday, February 8, 2016
By: Toby Murdock Toby Murdock
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Disjointed customer experiences are limiting growth for B2B companies. Across the B2B landscape, we see content being produced in an uncoordinated way, managed by different, siloed teams. When internal teams aren’t aligned around a unified message or story, customers experience confusing transitions as they move from one content silo to the next. To remedy this content chaos, marketers must take ownership …

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3 Steps to Completing a Painless Content Audit for SEO

Friday, February 5, 2016
By: Danielle Bilbruck Danielle Bilbruck
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It’s not enough to simply produce content for your website—you have to produce the right content for your audience. Why? Because if you don’t have content that your audience wants to read, they won’t read it. And if they’re not reading it, you’re not ranking. Do you know whether or not you’re producing quality content? Google’s 2013 Hummingbird update changed the game …

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Embracing the Fear of Failure: Why Vulnerable Teams Are the Most Innovative Teams

Thursday, February 4, 2016
By: Pete Sena Pete Sena
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I have a quote from Theodore Roosevelt’s speech “Citizenship In A Republic” pinned up next to my desk. It goes like this: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually …

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The 10 Most Important B2B Customer Experience Stats of 2016

Wednesday, February 3, 2016
By: Kelsey Loughman Kelsey Loughman
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It’s the Age of the Customer and marketing-driven customer experience is on the minds—and budgets—of B2B marketers everywhere. Now, more than ever, understanding and supporting your customer at each and every stage of the journey is vital to the success of your marketing strategy—which is why we created a comprehensive guide on the subject. Still need some convincing? Take a …

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5 Ways to Map Content to the Buyer’s Journey from Netskope’s VP of Marketing

Tuesday, February 2, 2016
By: Kelsey Loughman Kelsey Loughman
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When it comes to customer-centric marketing, Netskope understands how to plan, create, distribute and analyze content that crushes it. Netskope, providers of cloud-based security, focuses on creating high-quality content in diverse formats. Their upbeat style makes for an approachable experience that engages and delights customers. “In the beginning you do whatever it takes…But, if you want to be a content juggernaut, you need …

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How Kapost’s Growing Marketing Team Stays Innovative

Monday, February 1, 2016
By: Christine Viera
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As a revenue marketing team, we’re on the hook for highly visible and measurable pipeline and revenue goals. Writing this at the end of our quarter and fiscal year, it’s easy to focus on numbers, trends, and those dreaded pipeline trouble spots. We’re on the hook for highly visible and measurable pipeline and revenue goals. However, after talking to some …

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How a 209-Year-Old Publishing Company Embraced Modern B2B Marketing

Friday, January 29, 2016
By: Erica Lindberg Erica Lindberg
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How do you modernize a 209-year-old publishing company and simultaneously revamp your product and service marketing with an omni-channel global initiative? Just ask John Wiley and Sons, dummy. A global publishing company known for their For Dummies brand, John Wiley and Sons successfully positioned themselves as a leading digital publisher, researcher, and knowledge provider by committing to modern marketing, earning …

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Trading Phantom Content for High-Quality Content That Sticks

Thursday, January 28, 2016
By: Kelsey Loughman Kelsey Loughman
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You want to craft an effective content strategy, but you’re overwhelmed by the chaos of content marketing. You know your plan lacks the focus it needs to really make an impact. This muffled strategy often results in “phantom content”—content that is published only to disappear without generating or nurturing leads. With 88% of marketers looking to address creating high-quality, engaging content in …

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6 Call to Action Phrases That Work

Wednesday, January 27, 2016
By: Danielle Bilbruck Danielle Bilbruck
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Call to action phrases are critical if you want people to take action when they see your marketing or advertising campaigns. It’s your responsibility as a marketer or business owner to coax your customers toward the buying phrase—if they want to do business with you but don’t have clear next steps, they won’t take them. Similarly, if your call to …

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