kapost's content marketing blog: the content marketeer

By Anne Murphy Oct 22, 2014 Leave a Comment
Everything You Need to Know About Bottom-of-Funnel Content in Under 500 Words

You’ve mastered top-of-funnel and middle-of-the-funnel content which engaged and informed your prospects. The next step is to convert them to customers.

This blog post covers:

Everything You Need to Know About Bottom-of-Funnel Content in Under 500 Words

What “bottom-of-funnel” content means The most important goals and objectives The key aspects that make content effective at this stage Examples of brilliant bottom-of-the-funnel content 1. What Is Bottom-of-the-Funnel Content?

When marketers talk about bottom-of-the-funnel content, they’re talking about assets that help persuade a prospect to purchase from your company. This content is often used by your sales team. Generally, these materials…

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By Gerardo Dada Oct 22, 2014 Leave a Comment
7 Key Points to Building a Content Marketing Competency

For most marketers, content marketing is a priority. If you are in this camp, perhaps you have been thinking about how to build a content marketing machine.

It isn’t easy—and many marketing teams fail. Either they cannot produce the content they need or the content they create is not effective.

You can only build effective content repeatedly and consistently if you build a competency.

That’s the topic of this presentation, Building a Content Marketing Competency, which I presented at the Austin Digital Marketing Summit last week. In it, you will find 7 key points to help you…

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By Anne Murphy Oct 21, 2014 Leave a Comment
Trick or Tweet! 13 Marketers Share Their Content Tips [SlideShare]

Every marketer has a trick or two up their sleeve, those go-to tactics and practices that drive results campaign after campaign. So when we asked members of the Content Marketing Academy to share their must-follow tips for content marketing success, we knew we were in for a treat.

Check out the 13 tricks below, gathered from LinkedIn and some of our favorite articles from around the web.

For your sharing pleasure, these bite-size morsels of knowledge are tweetable. So even if your trick-or-treating days are over, I invite you to enjoy some good ‘ol trick-and-tweeting.

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By Jean Spencer Oct 20, 2014 Leave a Comment
Content Marketing Bad Habits

If you’re a content marketer, please don’t get caught up in the bad habits marring this profession.

Instead, strive to be educated. Take the time to read industry literature, dig into your own content data, and learn to be even better at your profession, your craft, your job. It might just be worth it.

Experts say the people who participate in continuing education or learning about their field of work—by attending webinars and conferences, reading industry publications, and participating in forums—receive higher salaries or are in better positions to negotiate higher salaries.

So, for the sake of your career and…

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Optimize Your Content Factory

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Up to 70% of content being produced isn’t getting used. Sound familiar? Find out how SiriusDecisions recommends brands address this issue with the SiriusDecisions Content Model Toolkit.

By Jesse Noyes Oct 19, 2014 Leave a Comment
“What’s Your Ello Strategy?” & Other Dumb Digital Marketing Questions

If you hang in any sort of tech-savvy circles, you’ve likely been asked if you’re on Ello yet; if you work in digital marketing, you’ve likely been asked what your Ello strategy is.

When Ello—a new social network positioned as the anti-Facebook—went live, invites started pouring through news feeds and comments. Social media managers, and their bosses, must have noticed, because in no time brands were jumping on the promised ad-free network.

So it’s understandable if you’ve been asked what your Ello strategy is. It’s also understandable if it makes you want to (1) panic or (2) roll…

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By Liz O'Neill Oct 18, 2014 Leave a Comment
5 Sensational Tools for Writers

Being a web writer today is hard. Our deadlines are tighter than ever, and time-sucking distractions are ubiquitous. Luckily, there are some great online tools at our disposal.

Here are 5 of my favorites.

1. TitleCapitalization.com

Let’s face it: When we’re crammed for time, sometimes it’s hard to remember what to capitalize and when. TitleCapitalization.com solves that problem for us in seconds. Simply paste your title in the text box, and it will auto-correct your title so it aligns correctly with The Chicago Manual of Style.

2. ClicheFinder 

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By Anne Murphy Oct 17, 2014 Leave a Comment
13 Terrifying Marketing Stats [GIFs]

Some people think being terrified is fun. I am not one of those people.

I can’t read thrillers, leave the room if a TV show gets too suspenseful, and avoid horror films at all costs. And I don’t care if you think it’s “predictable” or “cheesy,” I won’t be at your Halloween party if The Exorcist, The Ring, Scream, The Shining, or Jurassic Park is playing in the background.

Yes, Jurassic Park scares the bejesus out of me. Don’t judge.

When something scary comes up in business…you can’t hide under the covers.

But when something scary comes up in business—like…

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By Carlos Hidalgo Oct 16, 2014 Leave a Comment
Moving from Marketing Campaigns to Programs

A day in the life of a B2B marketer revolves around the development and delivery of marketing campaigns, from creating the concept, developing the content, and segmenting the list to launching the campaign and reporting results.

All of this investment, time, and effort…and then what? The entire cycle begins again. And so goes the day-in, day-out routine of a typical B2B marketer.

In a recent demand generation survey conducted by ANNUITAS, more than 60% of respondents stated they conduct more than 15 campaigns on an annual basis—more than one campaign per month!

 Only 2.8% of marketers surveyed rate…

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Content Marketing Leaders Save Over $12k Per Customer Acquisition

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How are these companies cutting costs and increasing revenue? Aberdeen Group conducted a study to find out. Get your free copy of the results.

By Liz O'Neill Oct 15, 2014 Leave a Comment
5 Things You Didn’t Know About Global Internet Consumption

Are you an enterprise marketer who doesn’t have a fleshed out digital global marketing strategy? If so, you might want to think about the consequences.

More people in developing and developed countries are using the Internet than ever before. And the U.S. doesn’t represent the majority of that usage.

Here are 5 stats about Internet consumption that should convince you to update your global marketing strategy.

1. Users in the Americas (North and South) represent just 21.8% of total Internet users. Tweet This Stat

If you’re selling in Asia and aren’t communicating to…

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By Anne Murphy Oct 14, 2014 Leave a Comment
Everything You Need to Know About Middle-of-Funnel Content in Under 500 Words

Here’s what you’ll get from reading this quick blog post:

What we’re talking about when we talk about “middle-of-funnel content” Common goals and objectives for mid-funnel content The elements of quality content at this stage of the buyer’s journey Examples of companies creating brilliant middle-of-funnel content

Looking for information on top-of-funnel content? Check out “Everything You Need to Know About Top-of-Funnel Content in Under 500 Words.

All sound good? Read on.

1. What Is Middle-of-Funnel Content?

Middle-of-the-funnel content refers to assets that reach leads who are already in your database, engaging with your brand. Marketers publish and distribute content…

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Toolkit

SiriusDecisions Content Model

Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.

Research

Cold, Hard Content Marketing Facts

Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.

More free content marketing resources