kapost's content marketing blog: the content marketeer

By Olsy Sorokina Aug 22, 2014 Leave a Comment
Listen up! 3 Ways to Integrate Social Listening into Your Content Marketing Strategy

Every content marketer is on the lookout for ways to expand and engage a target audience. While you’re probably aware that listening skills are a key concept in effective verbal communication, you may not know that the same rules apply for content marketing and social media. Some of your best content will be inspired by the interests and concerns of your customers. But how do you know if your social listening tactics are helping or hindering your content marketing strategy?

To help you start engaging your audience on their terms, here are three ways to integrate social listening into…

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By Jean Spencer Aug 21, 2014 Leave a Comment
How to Write for the Web

Writing is one of the most sought after skills in marketing. An excellent brand story is the difference between another consumer product and an iconic brand. It’s also the reason that buyers to make the decision they do, when researching, processing, and making decisions in the mobile workplace. But writing for the web differs from writing for print. Web writing needs to succinct, clear and strategic. Here are 11 tips that will make your good web writing great.

1. Write Everyday

To be good at anything, you need to practice. Sit down and write everyday,…

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By bricelyn.jones Aug 20, 2014 Leave a Comment
Thinking About Buying Marketing Software? Make Sure You Know Who Has Your Back.

When was the last time you made a big purchase? Maybe it was a house, electronic device, or a car. Whatever is was, you probably needed a little support—someone to help you understand your options, manage paperwork or give you peace of mind as you navigated a service agreement.

Major personal investments can be stressful. Major business investments can be even more stressful—especially when it comes to marketing technology.

You shouldn’t have to navigate the buying or implementation process alone. If you’ve identified a need, done your homework, and are ready to move forward with a purchase,…

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By Anne Murphy Aug 20, 2014 Leave a Comment
Why Technology Demands New Communication Strategies from Brands

Once upon a time, brands were the sole-source of information about their products. When consumers wanted to find out information about a service or tool, they turned towards the brand and their marketing material.

Times have changed.

The advent of the internet and social media—along with skyrocketing mobile device usage—means today’s customers are connected virtually 24/7. And they aren’t using their smartphones to look up products on brand websites. Instead, they’re more likely to turn towards social media, internet review sites, or product demos on YouTube (the world’s second largest search-engine, not-so-incidentally).

Why Technology Demands New Communication Strategies…

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By Jean Spencer Aug 19, 2014 Leave a Comment
Why LinkedIn Will Suck Up All Your Marketing Dollars—and Why You’ll Like It

For a time, marketers didn’t know how to spend their advertising budgets. Newspapers were graves, readers glazed over Internet sidebar ads, and business owners scratched their heads as they tried a smattering of new online marketing tactics—none of which seemed to work. That time has passed.

Ladies and gentlemen, the future advertising breadwinner is not The New York Times (duh). It’s LinkedIn and content marketing.

Of course, content marketers know that the days of advertising in newsprint are over, but it’s interesting to note the measurable shift in how marketing budgets are allocated.

Last month, LinkedIn’s 2014…

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By Liz O'Neill Aug 18, 2014 Leave a Comment
4 Excellent Translation Resources for Marketers

If you’re trying to scale your marketing efforts to different markets around the globe, you’re going to need to translate a lot of content. And I’m not just talking about your website. You’ll also need to translate internal communications, advertisements, legal documents, blog posts, whitepapers, and any other assets your company depends on to communicate with consumers.

Ideally, you will have someone in-house who can read over translated content and make sure it faithfully reflects your company’s message makes sense for the people it’s intended to reach.

But for the manual busy work of actually getting each asset translated—word for…

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By Jean Spencer Aug 18, 2014 Leave a Comment
The Kapost Content Team’s Favorite Content, Edition II

Six months ago, the Kapost content team got together and shared our favorite pieces of content, and I wrote a blog post about it.

And here I am publishing another round-up of the Kapost content marketers’ favorite pieces of content marketing.

I’m doing this in part because it’s important to share good content with other marketers, and in part because it’s nice to stop the daily grind of content production about [fill in your target vertical] and see what other creative teams are up to.

As a trend, our team typically gravitates toward content that warrants…

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By Liz O'Neill Aug 15, 2014 Leave a Comment
7 Epic Content Marketing Translation Fails

 

Translating is more complicated than you may think—especially when it comes to advertisements and marketing campaigns.

If you’re embracing content marketing at a global scale, you need to do a lot more than simply translate your messages verbatim. You need to be sensitive to the meaning of your translated content.

Unfortunately, even some of the biggest global brands make translation blunders. Here’s a look at seven epic content marketing translation fails.

7 Epic Translation Fails from Kapost

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By Jean Spencer Aug 15, 2014 Leave a Comment
Code Is Your Medium. Content Is Your Product.

It’s a well-documented fact that there’s a big gap between those doing content marketing, and those who are doing content marketing well.

In fact, our very own Anne Murphy just wrote about that idea, commenting on the fact that only 4% of content marketers are considered “masters.”

But today, I offer you an alternative way to think about your content marketing in the hope that you can learn some new ideas and perspectives, and kick start your creative genius to make better content.

Take a Lesson from a Potter (Not the J.K. Rowling Type)

Specifically, when you

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By Jacob Collins Aug 14, 2014 Leave a Comment
Ann Handley Talks Video Content Marketing

Content marketers increase their focus on video every year. With YouTube as the second largest search engine after Google and enjoyment of video increasing purchase intent by 97%, it’s no mystery why.

This week, Ann Handley wrote a fantastic article on video content marketing.

She’ll also be speaking at the world’s first B2B video marketing summit in October. (Early Bird registration ends Friday, August 15, so sign up now to get in on discounted prices.)

In her article, Handley explains that you don’t need high production value to get your point across. Video can be scrappy and beautiful, simultaneously….

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Toolkit

SiriusDecisions Content Model

Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.

Research

Cold, Hard Content Marketing Facts

Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.

More free content marketing resources