They don’t fit your ideal customer profile, they can’t meet your price point, or maybe you just don’t sell the services they’re looking for. Regardless of the discrepancies, the result is the same: round peg, square hole.
“Some of our clients were like pulling teeth,” said Doug Kessler, co-founder and creative director at Velocity Partners, a London-based marketing firm.
How One eBook Drove 1000% ROI with Psychographic Targeting by @jeanwrites
Creating high-quality content is the cornerstone of any marketing campaign. But in the end, what makes that campaign successful has a lot to do with where, when, and how you present that content. Distribute content in the right way, and you’ll win traffic, leads, and new business. Do it in the wrong way, and you won’t.
Far too often, viral crazes that sweep the web are silly or annoying and serve little purpose beyond being entertaining. The Ice Bucket Challenge is different. It sure is entertaining, but what’s kept it going is universal appeal. It doesn’t matter who you are, what political affiliation you hold, or whether you like the band Nickelback or not.
ALS and other diseases without a cure affect us all. They rear their ugly heads in the lives of friends and families, colleagues and mentors, our own bodies. The…
But my favorite approach to getting good GIFs is—hands down—Google image search. It’s fast, thorough, and returns tons of results that I can quickly scan until I find a hilarious reference that resonates, which means I can reply…
There’s only one thing worse than missing a deadline. Missing a deadline and then finding a typo.
If you’re in the business of content marketing, you know this feeling well. It’s the organic result of the pressures of production. Essentially, no matter how many times you look at a final piece, there’s always a chance that an important edit goes unnoticed, and—gulp—you accidentally publish it.
“Sh*t! We Published a Typo!” — The Masters’ Disasters by @jeanwrites
Content and community should work together. Depending on your company’s size and resources, this may mean combining the two responsibilities into one role or integrating the two teams.
Breaking down barriers between community and content makes sense when you think about your marketing goals. They’re likely some combination of the following:
Increase brand awareness Build credibility and trust Recruit new customers and/or community members Add value for current customers and/or community members (retention and loyalty) Drive leads (and eventually sales) by demonstrating value (illustrate benefits and overcome objections) Increase engagement (comments, clicks, shares, views, etc.)
But eventually—if you take time to learn, practice, and develop your skills—you become an expert. The Kapost Masters Series focuses on these experts, the people and secrets behind the best content marketing.
Today, meet the Masters of the eBook. These seven marketers understand what goes into an eBook that drives business, revenue, and reach. And they shared their tactical and strategic know-how with us. Download the eBook now.
It has resources and key examples, including the seven fundamental elements…
If I had a nickel for every time I heard some variation of this sentence from a marketer…
Usually, this theme emerges from defeated marketers who insist they’ve made a case for content to their VP, CMO, or even a director of marketing to no avail. Their boss just doesn’t care about content, they reason.
Maybe. Maybe your CMO honestly doesn’t care about creating compelling content, about enticing and enthralling customers with a rewarding, valuable experience.
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.