The #1 reason marketing automation fails is lack of content. Don’t waste your investment. Download this practical, step-by-step guide, and start creating brilliant content to push through your marketing automation software.
If you’re in the early stages of developing a content marketing playbook for your organization or business group, then you know it requires a lot of research. You’re probably spending hours identifying best practices that align with your organization, checking out what other companies are doing in your industry, and forming a data-driven strategy with clear-cut goals and KPIs.
The goal of every company is to grow and to expand, but that expansion, of course, brings challenges.
As you get bigger you develop different product lines. And then you sell those different product lines into different geographies around the world. And a matrix settles over your organizational chart. And quickly the virtues of getting bigger start to become curses, or, at least, significant impediments.
This is particularly the case as you try to respond across your organization to new major business trends. Like content marketing.
All of those different product lines and different geographies have developed their own marketing…
There are certain things that make content stand out. The topic, the design, the interactivity….
But while some people are under the impression that digital marketing success is completely random, Team Kapost comes from a different school of thought.
We believe there’s a rhyme and reason to producing successful content.
As such, welcome to the 5-part “Content Anatomy” series, which breaks down stand-out examples of the most popular content types. The infographics that follow look closely at the intimate components of 5 different content types, examining how these elements come together to form a complete and functional asset.
What people mean by “top-of-funnel content” Marketer’s goals at this stage of the buyer’s journey Key elements of top-of-funnel content Four examples of companies creating brilliant top-of-funnel content 1. What Is Top-of-Funnel Content?
When marketers refer to the top, middle, and bottom of the marketing and sales funnel, they’re referencing the concept that—in marketing—you pull a large pool of people into your website or database that may be eventually interested in your products or services. As these people move down the funnel, the pool gets smaller. Those who are actually interested in purchasing your…
You can’t just write an eBook and expect people to buy it or download it.
Distribution and promotion are key to your publication’s success.
Why? Because if your consumers/buyers/readers/audience can’t access your book, they’re never going to read it. Different people choose different media to consume content. You have the guy on the train reading his Kindle during his morning commute, the gal on her iPhone waiting for the bus, and the hundreds of people sitting on their computers using various web browsers.
Most people publish eBooks in a simple .pdf file that can be used online or in…
“At 25 I was brilliantly clever; and I have learned nothing in the subsequent 27 years.”
This quote, from the first page of “The Unpublished David Ogilvy,” is a reference to what Forbes called “probably the best sales manual ever written.” It’s talking about Ogilvy’s thirty page guide, “The Theory Practice of Selling the Aga Cooker,” written in 1935.
As a Principal Consultant with Kapost, I have the privilege of spending time on-site with a variety of clients.
For some of them, developing a content marketing operation is an entirely new concept, while others have already taken steps to create…
Marketers have more direct access to buyers than ever before. The Internet and social media enable us to reach buyers through an explosion of new digital channels. And tools have proliferated to help us manage these channels and the content pushed through them.
But the quantity and speed of these changes have left many of us marketers confused around the terminology, channels, and tools. In particular, there’s confusion around the relationship of social media marketing and content marketing, a topic I’ve been writing on for quite a while.
Allow me to introduce then a new concept, the Content Curve,…
Content marketing isn’t a tactic. It’s not a channel. It’s a strategic operation that delivers: Increased revenue More qualified leads Better cost-per-lead ratios Strengthened brand loyalty.
But don’t trust us…trust the industry analysts, research, and data. (We’ve gathered over 200 stats here, and below, are some we love.)
27,000,000 pieces of content are shared each day. (stat) (tweet this) 78% of CMOs think custom content is the future of marketing. (stat) (tweet this) 200%—percent increase in email open rates for companies integrating a content marketing operation. (stat) (
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.