One of the hardest part of a marketer’s job is keeping up with the latest trends and techniques of social media. Those shifty, mercurial sites seems to change by the minute—and it’s tough for busy revenue marketers to keep up with all the updates.
But some are worth calling out, considering, and working into overarching strategies.
Such is the case for a couple of big changes coming out of Twitter. Namely:
Specifically, the Guy Kawasaki tweet drove a 62% increase in traffic over our second biggest traffic day of 2014, and then Buffer’s endorsement of Jesse’s post gained another 2% increase on top of that.
Next week, I will be joining Kapost and Jennifer Mesenbrink from Motorola Solutions to discuss How to Distribute Content on a Global Scale. I’m excited to get into the details during the webinar, but after spending time thinking about and discussing this topic, I want to share with you the short answer: Establish a governance process that allows for consistency and repeatability across a global organization.
Why Processes Fail in B2B Organizations by @cahidalgo
Many organizations are not doing this effectively. And to be clear, it’s not that they haven’t tried or are unaware of the problem. They are…
There’s no denying that video has exploded into the digital marketing landscape. From social tools like Vine and Instagram making creation and distribution fast and simple, to established news organizations like The Atlantic and The New York Times creating their own series, video is definitely the darling of the marketing world.
At the same time, it’s sometimes hard to know if the next big thing is just a fad, or if it’s truly worth investing in. Here are 11 stats to help you make the decision for yourself.
Videos increase people’s understanding of your product or service by 74%…
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.