kapost's content marketing blog: the content marketeer

By Anne Murphy Mar 29, 2015 Leave a Comment
ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic]

If you’re not showing marketing ROI, chances are, your CEO isn’t happy. And you’re the one feeling the pressure.

“Robust analysis is the key to understanding engagement by persona and buying stage. Without it, content marketing will never achieve the status is deserves.” —Sheila Miklos, VP of Integrated Marketing at 2nd Beach Strategy

But how can you prove the value of your marketing efforts? Just as sales teams have moved out of spreadsheets and into software to tie activity to revenue, marketers are making the shift to integrated technology to show true ROI.

Learn more by checking out the infographic…

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By Anne Murphy Mar 27, 2015 Leave a Comment
Your Guide to Eating, Drinking, and Making Friends at Oracle’s Modern Marketing Experience

Vegas, baby! Here we come.

Now, the conference crowd can get crazy. But you’re not heading to Oracle’s Modern Marketing Experience in Las Vegas to relive your cousin Gary’s bachelor party. You’re heading there to see James Franco. Oh, and to learn about all things marketing from the best in the business.

Conferences can be a lot to handle. You don’t know where to eat, you don’t know who to talk to, and you’re there for a specific purpose—like meeting James Franco. That’s a lot to process.

Let me ease your anxiety, marketers. How? By helping you…

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By Liz O'Neill Dennison Mar 27, 2015 Leave a Comment
[SlideShare] The Ultimate Webinar Planning Guide

Webinars are a powerful tool for marketers.  They help develop authority and trust among your prospects and customers, they give marketers insight into their own audience, and they’re a cost-effective way to generate a lot of high-quality leads.

But successful webinars hinge on thorough preparation. One slip could lead to big consequences. Use this SlideShare as your go-to webinar planning guide, and never miss a beat again.

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By Liz O'Neill Dennison Mar 26, 2015 Leave a Comment
Going to MarTech? Here’s Your Guide.

Conference season is upon us, marketers! The coming weeks will be filled with illuminating talks, great networking opportunities, mountains of swag, and (sometimes stale) muffins.

But it’s hard to navigate during these jam-packed conferences, and decide which sessions to attend, where to go for a coffee, what happy hours spots to check out, and where to get a decent meal.

That’s why, in anticipation of next week’s MarTech event in San Francisco, we’re providing you with a map and guide to the best nearby spots. Feel free to share this with your colleagues and other…

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Want to Build Strategic Content Campaigns?

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Here’s your blueprint. Download this eBook and turn content marketing into a structured business process.

By Amanda Batista Mar 26, 2015 Leave a Comment
How to Maximize the Value of Your Content Comrades

Call in the troops!

Content marketing pros spend a great deal of time working up compelling ideas to share with their communities across all different formats, but to truly maximize the value of your content output, it’s critical to consider the marketing activities surrounding assets as early as the idea phase.

For example: when drafting a blog post, think of how you can extract data points for social graphics or infographics. How will you condense your long-form content down to social posts? How do you introduce your topic to LinkedIn groups? Will your next asset be…

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By Jeff Renaud Mar 26, 2015 Leave a Comment
What Does Your Network Say about You?

What is one of the primary reasons you got selected for a project, closed that big sale, or even got hired?

I would argue it’s the company you keep, the network you’ve built, the relationships you maintain. 

But, are you just a passive part of a network, or do you participate and contribute to a community that helps you build relationships and, ultimately, drive revenue for your business? You can see this question in play with marketing and sales professionals on LinkedIn. However, do you just have a LinkedIn account, do you simply “connect” with people, or do…

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By Sheila Miklos Mar 25, 2015 Leave a Comment
Can’t Get Your Manager’s Attention? Tie Content to Revenue.

Getting your boss’ attention isn’t easy. Getting her boss’ attention can be an Olympic feat.

Try something new: next time you are presenting to each of them, use exactly one presentation slide. Title it, “Revenue.” If you’re digging into your analytics on your content, email, and marketing operations platforms, you should be able to tie your monthly marketing efforts to real money.

Most often, we work hard designing a series of “Monthly Status Update” slides with what we’re doing and justifying why we’re doing it. Sure, the survey you sent out last month does point to the need…

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By Ritika Puri Mar 24, 2015 Leave a Comment
Unconventional Content Metrics for Financial Services Marketers to Watch

Let’s face it: even though we know there’s value in content marketing, ROI is challenging to prove.

For one, marketing attribution models haven’t caught up to the level of sophistication we need to track customer behavior.

Not to mention, data can be deceptive. A lengthy user visit to your website, for instance, may lead you to believe that your audience is engaged, when they’re actually confused about where to find the information they need.

Financial services marketers especially are under pressure to “prove” the ROI of every piece of content created. If you’re struggling with…

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Content Chaos Is Damaging Your Business

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Only 32% of marketers say they’re effectively executing enough content. Download this report from Aberdeen to find out how best-in-class companies overcome content chaos.

By Ryan Law Mar 24, 2015 Leave a Comment
3 Essential Social Media Marketing Resources

I’m a firm believer that, like all forms of marketing, effective social media marketing (SMM) requires a little bit of lateral thinking. Thankfully, there are a handful of innovative, pioneering brands that seem to agree with me.

I’ve compiled some fantastic resources from three of the social media space’s most cutting-edge and adventurous brands.

The companies covered here do more than offer standalone tools. With their unique approaches and invaluable marketing resources, they’re actively transforming the tenets of effective social media marketing.

1. Buffer

From the humblest of beginnings, Buffer has managed to transform the social media sphere one…

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By Liz O'Neill Dennison Mar 23, 2015 Leave a Comment
[SlideShare] Where B2B Marketing Is Heading in 2015

In 2013, eConsultancy reported that content marketing was the number one priority among marketers:

But a recent report by Regalix suggests that marketers are taking a deeper look into what “content marketing” actually means for their businesses.

Simply producing and publishing marketing content isn’t enough—70% of B2B marketers have adopted content marketing, but only 37% think it’s actually effective. 

The focus now is not just on creating content, but on understanding and organizing around what content the buyer needs at specific stages of the buying cycle.

The SlideShare below examines B2B marketing’s…

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Toolkit

SiriusDecisions Content Model

Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.

Research

Cold, Hard Content Marketing Facts

Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.

More free content marketing resources