How to Align Your Content Marketing Strategy and Plan

Monday, July 25, 2016
By: Ritika Puri
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When you’re building a content marketing strategy, you probably have big goals on your mind: you want to publish amazing infographics, blog every day, and build a rigorous editorial calendar. Then, with your plan in place, you dive into the day-to-day and realize that your strategy is much harder than your original plan anticipated. Because content strategies are new to most organizations, …

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Content Marketing Strategy Tips: Build Your Competitive Positioning

Friday, July 22, 2016
By: Ritika Puri
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If you’re in the process of building or optimizing your content marketing strategy, you’re likely encountering a few challenges. For one, you are probably stuck on distribution: how do you make sure that you reach the right audiences in a cost-effective way? You’re also probably wondering how to create content that is optimized for your audience. But how do you …

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4 Simple Secrets to Optimal Content Scheduling

Wednesday, July 20, 2016
By: John Dosic John Dosic
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How often do you see a commercial that you like (if anyone can like commercials at all) and think, “Do I like this commercial because it’s really good, or because I’ve seen it so many times that I just can’t get it out of my head?” In the world of content delivery, blogging, and social media, scheduling your content to …

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For Executives: How to Avoid the Most Challenging Hurdle in Your Content Marketing Operation

Monday, July 18, 2016
By: DJ Francis DJ Francis
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Oversight and management of content is a new role at many organizations. This blog post focuses on the challenges and opportunities that come with this position.  A client recently asked me about the most challenging part of content marketing. This client was just beginning to role out Kapost and content marketing in general and wanted to avoid common mistakes. There’s …

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How Hach Went Global with Content

Friday, July 15, 2016
By: Anne Murphy Anne Murphy
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The process of building a content operation comes with a slew of challenges. Add in eight campaign teams stationed around the world, and the levels of complexity multiply. There are many moving pieces involved in planning, executing, distributing, and optimizing marketing initiatives and the content supporting, and managing all of them can feel near-impossible. Chaos ensues. No one has visibility …

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Viral Content: The Emotional Triggers That Make Us Click “Share”

Wednesday, July 13, 2016
By: Andrea Lehr Andrea Lehr
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Content marketing is no longer something entirely foreign to marketing teams. In fact, a quarter of marketers now devote more than 50 percent of their budget to content. It goes without saying then that there’s a ton of content out there, which means the most competitive brands are trying to figure out how they can break through the noise—ideally by …

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Who Cares If You Meet Your Marketing Content Goals?

Monday, July 11, 2016
By: Barry Feldman
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Carter Stepanovsky cares. Carter’s a customer success manager at Kapost. Given the descriptive title, it’s fairly easy to deduce the job’s role and responsibilities. But it’s fascinating still to unravel the behind-the-scenes details of a function that might otherwise be taken for granted. In this part two of our series featuring interviews of various specialists within Kapost, I speak with Carter …

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Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C

Friday, July 8, 2016
By: Kelsey Loughman Kelsey Loughman
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There’s a myth among B2C marketers. That they’re the A-team marketers. Meanwhile, B2B marketers are, well, the B team. As if B2B marketers sit around dreaming, “If only I could be a B2C marketer—oh, all the flashy ads and brand loyal customers I’d have!” Yeah, no. Being a B2B marketer isn’t better or worse, it’s just different. Everyday, we’re supporting …

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In the Minds of Marketers: A Benchmark and Trends Report on B2B Marketing Content

Tuesday, July 5, 2016
By: Peg Miller Peg Miller
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What’s going on in the minds of B2B marketers? When we look at the data, a few key elements stand out. 88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. So what’s happening here? Do B2B marketers have high standards for themselves and their teams, …

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Get It Together: Your Checklist for a Successful Content Marketing Strategy

Friday, July 1, 2016
By: Erica Lindberg Erica Lindberg
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Content marketers, it’s time to get our s*** together. Only 32% of us (down 2% from last year) have a documented content marketing strategy according to CMI’s 2016 B2B Content Marketing Trends-North America. Furthermore, only 30% of B2B marketers say their organization is effective at content marketing, down 38% from last year, according to the same report.  We’ve lamented this …

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