What’s the Future of Content Marketing and Paid Advertising

Friday, January 20, 2017
By: Ritika Puri
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There’s no doubt about it: the content-meets-paid advertising ecosystem is more competitive than ever—and that competition is only going to increase. The reasons why are clear: As a timeless, powerful marketing asset, content can persuade audiences in key decision-making moments. From launching Facebook ads that reach new audiences to retargeting your website visitors, micro-moments are what make content marketing successful. …

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How to Build the Perfect B2B Social Media Strategy

Wednesday, January 18, 2017
By: Lux Narayan Lux Narayan
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B2B marketing on social media might seem like a tough challenge. After all, how many of your clients are using your products out of necessity rather than because they want to? When faced with such a consumer, building that evangelism or desirability that comes naturally to many B2C brands, can be a gargantuan task for many B2B brands. Yet, the …

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Here’s How to Get Closer to Your Audiences with Storytelling

Friday, January 13, 2017
By: Ritika Puri
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Technology is reinventing and democratizing storytelling. According to one forecast, the number of global smartphone users is expected to be 2.1 billion as of the end of 2016. In other words, anyone from anywhere in the world can easily pick up a device and craft a story through video or text. As the barriers to publishing high-quality content become lower, the digital landscape …

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Debunking 5 Agile Content Marketing Myths

Thursday, January 12, 2017
By: Andrea Fryrear
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If you’re one of the very few marketers who doesn’t subscribe to dozens of email newsletters, you may be unfamiliar with the steady drumbeat of praise for agile marketing in the past year. In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? Why Agile Marketing Should Be A Focus For CMOs …

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7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost

Tuesday, January 10, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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If you really want to give your B2B organization a boost, focus on developing ninja-like skills around internal content creation. Internal stakeholders each have a unique perspective and level of experience regarding products, services, and customers, as well as a vested interest in the overall success of the company. This makes their knowledge and insight even more essential than market …

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10 New Year’s Resolutions to Improve Customer Experience

Friday, January 6, 2017
By: Nic Zangre Nic Zangre
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It’s that time of year again! After holiday work parties, family, food, more food, more drinks, even more food, and even more drinks…reality sets in. We’re all collectively over the hangover and ready for a fresh start. Enter New Year’s resolutions, because you don’t want to be left saying “I’m in the same place I was last year, not again!” …

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How to Grow Your Social Media Following for B2B

Thursday, January 5, 2017
By: Emma Farrell Emma Farrell
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When you create a new social media account, what’s one of the first questions prompted? “Do you want to sync your contact list to find followers?” It’s pretty simple. Your photos, tweets, statuses, and updates won’t be shared with anyone if you don’t have followers. With so many different social networks, it’s crucial to utilize each one correctly.  Some networks …

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How to Write Content for the C-Suite

Wednesday, January 4, 2017
By: Ritika Puri
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If you’ve been tasked with writing content for the c-suite, you may be feeling a bit nervous and wondering how, exactly, to begin. How do you ensure that your messaging and value proposition are unique enough to capture your audience’s attention? How can you create an asset that’s compelling enough for your c-suite audiences to take time and pay attention? …

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The Customer Experience Map

Tuesday, January 3, 2017
By: Toby Murdock Toby Murdock
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Disjointed customer experiences are limiting the growth of B2B companies. Across the B2B landscape we see content being produced in an uncoordinated way, managed by different, siloed teams. When internal teams aren’t aligned around a unified message or story, customers experience confusing transitions as they move from one piece of content to the next. Understanding, Mapping, and Delivering an Effective …

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10 Trends for B2B Marketing in 2017

Thursday, December 29, 2016
By: Katrina Pfannkuch Katrina Pfannkuch
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As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how? Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not …

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