kapost's content marketing blog: the content marketeer

By Jean Spencer Jul 31, 2014 Leave a Comment
14 Top Sites to Keep the B2B Content Marketer Informed, Educated, and Ahead of the Game

One of the hardest parts of being in the content marketing industry is finding time to read. With a constant demand for production, production, production, we content creators are often too slammed to keep up. But to be a top-notch marketer, keeping up with our industry news is a must.

If you find yourself clawing for time at the end of the day to read a bit of news, this post is for you.

I’ve rounded up 14 top blogs and news sites that I follow while doing my job. Add these to your Feedly or

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By Jon Barnes Jul 31, 2014 Leave a Comment
Overcoming Objections to Content Marketing

So the pitch went great.

You took your stakeholders through a glittering presentation on the power of content marketing.

You unleashed your ultra-compelling content marketing statistics.

You explained. You showcased. You killed it.

And now, exhausted but floating on a cloud of inspiration and light, you turn it over to your audience and ask, “So, do you have any questions?” And then everything goes horribly wrong.

Has this happened to you?

Sometimes it doesn’t matter how compelling your stats are or how many microsites Pepsi created or what tools you can use to aggregate tweets….

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By Todd Cameron Jul 30, 2014 Leave a Comment
Do You Know What Your Prospects Are Doing with Your Content?

You just finished outlining your buyer journeys.

Your personas are insight-driven. Each stage of the sales cycle aligns with specific buyer pain points and challenges. You feel good, knowing your content will be more meaningful, the process will be more efficient, and you’ll be generating more qualified leads.

So What’s Next?

Do You Know What Your Prospects Are Doing with Your Content?

It’s time to review existing content and tag it with the right persona and sales stage. This practice will enable you to see how much targeted content you already have, as well as where you have holes to…

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By Liz O'Neill Jul 29, 2014 Leave a Comment
The 4 Habits of Great Content Marketers

Great content marketers aren’t born, they’re made.

Want to stand out from the crowd? Develop the following habits.

1. Follow a Routine

“Great content marketers aren’t born, they’re made.”

Routines can be a powerful tool for artists, politicians, CEOs, content marketers, and just about anyone else who is trying to build something extraordinary. There’s no blueprint for what routine is going to work for you. But if you’re embarking on a creative project, it’s in your best interest to develop one.

Have decision fatigue? Take a tip from Obama and sport one or two outfits…

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Content Chaos Is Damaging Your Business

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Only 32% of marketers say they’re effectively executing enough content. Download this report from Aberdeen to find out how best-in-class companies overcome content chaos.

By Anne Murphy Jul 28, 2014 Leave a Comment
The Shortlist of Content Marketing Tools

We use a lot of digital tools—to do our jobs, to organize our lives, to communicate with friends and colleagues. And as technology sneaks into more of our work and home hours, we’re spending even more time and money on these tools.

In one month, we use on average 26 different apps for about 30 hours and 15 minutes, and Americans spend the equivalent of 17% of their monthly mortgage or rent  on technology. Technology is also changing the way we operate as marketers. By 2017, CMOs are expected to spend more on technology than CIOs—traditionally seen…

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By Anne Murphy Jul 25, 2014 1 comment
3 Reasons I Hate Finding Images for Content

Blog posts, eBooks, SlideShare presentations…

3 Reasons I Hate Finding Images for Content

They all require images. This is the one task in my content workflow that taunts me. Because finding images—correction—finding compelling, high quality images for content can be a huge pain.

Here are three reasons the process is infuriating.

1. It’s One Generic, Outdated Image After Another

Stock photos can be mind-numbingly bland. I’ve spent hours searching through galleries of fake smiles and pastel button-ups. Not only do they fail to reflect the modern work environment, but they also surrender the “power” that’s can come…

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By Jean Spencer Jul 24, 2014 Leave a Comment
LinkedIn Acquires Bizo, Doubles Down on Content Marketing

Another week, another marketing acquisition.

This week, LinkedIn bought Bizo.

LinkedIn is not just a forum of professional resumes, it’s a marketing solutions platform, and Tuesday’s announcement of their acquisition of Bizo not only underscores the platform’s strategic positioning as a marketing solution but amplifies the value of content.

The announcement comes just weeks after research confirmed LinkedIn as the #1 source for professional content sharing, and supports their goal to become “the definitive professional publishing platform.

WHAT IS BIZO? Bizo is a software and data system that helps professionals find the “right…

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By Anne Murphy Jul 24, 2014 Leave a Comment
2 Visuals That Explain Kapost’s Content Marketing Strategy

For attracting a target audience and engaging your buyers, visual content is huge. But there’s another audience you need to think about when you’re creating a content marketing plan: Your internal stakeholders.

Content marketing is a team effort. That’s undeniable. It requires buy-in from executives, collaboration across units, and an understanding of responsibilities.

2 Visuals That Explain Kapost’s Content Marketing Strategy

The reasons that visual content is powerful to your external audience—we process visuals faster than text and they elicit stronger engagement—are the same reasons they’ll help you internally. Illustrating your organization’s strategies…

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Marketing Technology Has Never Been More Important

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Learn about the 5 essential marketing technologies, and how content marketing software fits into the mix.

By Andrew J. Coate Jul 23, 2014 Leave a Comment
12 Lessons from LinkedIn’s Largest Content Marketing Group

Recently the Content Marketing Academy LinkedIn Group turned 1 year old.

In that time, the group has not only become the largest content marketing group on LinkedIn (13,000 members and counting), but it’s among the most active of any group on LinkedIn, garnering praise from group members, marketing influencers, and even from LinkedIn team members along the way.

The success of the group didn’t happen overnight, however. It’s the result of trial and error. So in celebration of the group’s first birthday, here are 12 lessons we’ve learned in 12 months, and how…

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By Jean Spencer Jul 23, 2014 Leave a Comment
Comparative Analysis of 3 Companies Reveals the “List Post” Works

Science Daily reports that a full 90% of all the data in the world has been generated over the last two years, and advancements in mobile technology and self publishing tools continue to accelerate. Using this as a barometer for the information deluge of the next few years, you’d better buy an umbrella—it’s about to storm. 

Comparative Analysis of 3 Companies Reveals the “List Post” Works by @jeanwrites

To stand out from this content chaos, marketers and publishers invest hours into strategy and research to produce content that doesn’t inundate the consumer, but connects with them.

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Toolkit

SiriusDecisions Content Model

Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.

Research

Cold, Hard Content Marketing Facts

Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.

More free content marketing resources