Chronicling the Content Marketing Revolution
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. Why Content Marketing Is Vital for Small Business Owners: Sprout Content’s Dechay Watts offers small business owners three tips for getting started. Via Lendio Blog 20 Content Marketing Ideas for 2012: Lisa Barone [...]
As content marketing in the fashion and beauty sector continues to boom, the editorial quality and aesthetics of glossy legacy magazines are becoming more common online. Earlier this month, our publisher pointed to some “must-see examples” from the past year, and the Marketeer will certainly keep an eye on this sector into 2012. Until then, [...]
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. 3 Advantages of Using Content Marketing for SEO: Living in a Google world, and authentic content that helps build SEO organically. Via Kuno Creative 10 Marketing Challenges on Branding, Customers, and Content Marketing [...]
Forecasting may be an inexact practice, but there’s no shortage of New Year-triggered calculations flourishing across the web. The proliferation doesn’t deter us from reading them, of course, and we’ve come across at least a dozen content-related links we’re genuinely inspired to share. Before we jump into 2012, let’s take a quick look at 2011—the [...]
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. Editor’s note: Our last two roundups for 2011 will be released Thursday, December 22 and Thursday, December 29. 15 Content Nuggets: The Vocus Online Marketing Expert Guide: Ann Handley of Marketing Profs, Unmarketing’s [...]
The greatest challenge facing content marketers continues to be the production of quality content. For the second consecutive year, the “2012 B2B Content Marketing: Benchmarks, Budgets, and Trends” report shows that “producing engaging content” and “producing enough content” top the list of content marketers’ struggles. For content to be effective, it needs to speak to [...]
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. How Blogs Rank as a Content Marketing Tactic: The Content Marketing Institute and Marketing Profs join forces to produce “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends.” The report finds blogs trump everything [...]
Marketing automation software heavyweights Eloqua and Marketo have been clashing over social media ethics on Twitter. The dispute began with Eloqua vice president of content marketing Joe Chernov linking to a Marketo promotion that looked to generate social media shares of Marketo in part by offering prizes. Chernov claimed the promotion is in violation of [...]
Trusting a group named The Anti-Social Network to spread the word about your business might seem counter-intuitive. But for Geeks Who Drink, a pub quiz company that hosts “the largest live trivia event in American history,” it’s part of a marketing plan that relies on content created and shared by winning teams with irreverent names [...]
Parametric Technology Corporation, better known as PTC, provides software solutions to over 25,000 business clients who develop products for industries ranging from retail to aerospace and defense. It’s a world filled with talk of CAD and robots, which is also the native language on PlanetPTC, an online user community that led PTC’s foray into content [...]
