John Battelle, the founder and executive chair of Federated Media, is conducting a poll on “the most important trends for digital marketing in 2012?” The results will help him set the programming of Federated Media’s 2012 Signal conferences, and Battelle proposes a number of hot topics.

So far, content marketing is leading the pack, and there’s still time to weigh in. Visit Battelle’s site to vote now.   


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  • pescatello

    yeah, nobody care about heterogeneous ad formats.