Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
GE Study Proves Consumers Respond More to Shared Content Than to Paid Placements: BuzzFeed and Vizu team up to test perceptions of “The GE Show,” finding a more significant increase in positive attitudes toward GE based on exposure to shared content over paid ads. Via AdAge
How Content Marketing Can Improve Brands’ Online Marketing: A video interview with David Spark, of Spark Media Solutions, who agrees that “content is the currency for social media and search.” Via AdRants
Rethinking the Press Release: A Content Marketing and SEO View of a Proven Tool: Author and publicity expert Deb McAlister-Holland explains how the function of the press release has changed and evolved in our increasingly connected world. Via The Publicity Hound’s Blog
How to Use Pinterest for Content Marketing: Are you using the seventh most popular social network (more than Google+) to market your business yet? Get pinning! Via Shareaholic
Four Priceless Personal-Finance Content Marketing Examples: How Mint, Visa, Citi, and Coupon Cabin are driving traffic and customer engagement with content. Via Outbrain
Did we miss something that wowed you this week? Share it in the comments.
About Grace Boyle