Scott Vaughan’s professional positions have volleyed between publisher and publishing marketer for nearly two decades. Currently chief marketing officer for UBM TechWeb, his time as a publisher makes him a true leader in the practice of content marketing, which is what landed him on our list of Marketers to Watch in 2012.
I had the pleasure of speaking with Vaughan about marketing as a service, breaking into B2B content marketing versus B2C, and UBM TechWeb’s first year hosting the Online Marketing Summit, where this interview took place.
About Vanessa Martinez