Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
Nerve Damage, Comprehension, and Content: A deep dive into neuroscience and how our brains react to the emotional and rational elements of content. Via Contents Magazine
Content: The New Marketing Equation: An eBook on the required shift for content marketing in company culture, resources, budgets, partners, and strategy. Via Altimeter Group on Slideshare
5 Ways to Know Your Marketing Metrics Don’t Suck: Five unconventional ways to gauge the effectiveness of your marketing efforts. Via Fast Company
A Blueprint for Content Marketing: This infographic shows how inbound marketing works seamlessly with content marketing. Via Smart Insights
Via Altimeter Group
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