How to Make the Case for Content Marketing [INFOGRAPHIC]: Need to convince your boss that content marketing is worth the investment? Arm yourself with this cost-benefit analysis Via Heidi Cohen
Content Marketing Is Key to Converged Media Imperative: An Altimeter Group report shows the importance of converging paid media, owned media, and earned media. Via CMS Wire
Is Content Marketing a New Public Relations Discipline?: PR Newswire’s vice president of social media looks at the evolving relationship between content marketing and PR. Via Beyond PR
Sorry, Content Dudes, But It’s Just Plain Old Marketing: Is content just another tactic, or a “standalone” marketing solution? The vice president of partner strategy at Jugnoo, Inc. lands on the side of “tactic.” What do you think? Via Danny Brown
Did we miss something that wowed you this week? Share it in the comments.