On Tuesday, the Kapost team packed up for Columbus, Ohio, to set up shop at one of our favorite conferences of the year, Content Marketing Institute’s Content Marketing World (#cmworld). The gathering draws some of the brightest content marketing professionals from around the globe, and this year’s event has attracted 1,000 marketing and public-relations pros from more than 20 countries.
Travis Arnold (on Twitter @travis_arnold), Kapost’s head of marketing, has been chatting up some big names in the crowd of dedicated enthusiasts and has posted a few videos to share with Marketeer readers. (Read about the Marketeer’s relationship with Kapost here.)
Jason Miller, Marketo
Marketo‘s social-media marketing strategist and content marketing evangelist (on Twitter @JasonMillerCA) on how content marketing and marketing automation go hand-in-hand: “It [marketing automation] gives you a channel to deliver your content to the right audience at the right time…through multiple channels.”
Jesse Noyes, Eloqua
Eloqua‘s managing editor (on Twitter @noyesjesse) dishes on where he finds inspiration for content: “Constantly, I’m just going to them [the internal experts at Eloqua] and asking them, ‘What are you working on? What are the topics that your customers are asking you about?’”
Luke Kintigh, Intel
Intel‘s social media strategist (on Twitter @lukekintigh) discusses how content has changed the social media landscape: “Having huge communities is challenging, but it’s forcing us to be more like publishers.”
Corey Lewis, Original9
Original9‘s managing editor (on Linkedin http://www.linkedin.com/in/coreylewis) talks about how content distribution has changed over the past few years: “Two years ago it [distribution] was basically social media, and put it on a blog and hope to pitch it out to a blogger, and then cross your fingers and pray.”
About Camilla Calhoun