If you’ve been online this week you have probably noticed the buzz around travel reservation website Expedia, and their latest advertisement. Expedia’s latest video ad (has over 2 million views) featuring a father and his journey to be by his daughter’s side as she marries another woman.
The video, titled, “Find Your Understanding,” is 3:20 minutes and it shares a poignant, true story from the perspective of dad, Artie Goldstein. He shares his inner thoughts and his decision making process to support his daughter on her special day regardless of whether it was how he always envisioned it. As the wedding commences and we see Artie and his daughter share the first dance, it is apparent that Artie found exactly “what he was looking for.” The video is incredibly touching and real. Publications around the web have been promoting the video recognizing Expedia’s strong stance in sharing Artie’s story and offering support.
Regardless of your political stance or views, you can’t deny that this is powerful content marketing and storytelling which is why the Marketeer Staff was compelled to showcase Expedia as an example. This particular Expedia campaign is called Find Yours which features other real video stories that are personal, raw, and worth being told.
The Find Yours campaign declares:
We know that every trip is unique, personal and has the potential to be transformational. With more travel options than anyone else, we exist to help each individual find exactly what it is they are looking for.
Expedia’s CEO, Dara Khosrowshahi, told The Huffington Post that he was proud to share the family’s story. “At the heart of Artie’s story is the idea that travel is deeply personal. We’ve built our entire brand behind that idea.”
What do you think of Expedia’s Find Yours campaign? Do you think they’re succeeding at telling a story and creating compelling content?