Chronicling the Content Marketing Revolution
When Trish Nettleship was hired two-and-a-half years ago as the social media lead for AT&T business marketing, she assumed the role of a bridge. On one side were the communication giant’s business customers, and on the other, a community of industry experts. Nettleship realized early on that the bridge is not the destination, and that [...]
It wasn’t so long ago that “search marketing” reigned supreme. Social media and content marketing were in the distance, but their value hadn’t yet come of age. Yet, even then, digital visionaries like Rand Fishkin were assigning their own value to the online marketing trifecta we’ve referred to as “the big three.” As CEO of [...]
In Part I of this interview, we asked Joe Baz, founder and CEO of Above the Fold, and Peter Brown, creative director at Brown Creative and Atlas Advertising, why a content marketing team might need an art director and what a typical art director does. In Part II, our experts share some tips on where [...]
As your content ecosystem grows, so will your design and development needs. The aesthetics will have to align tightly with your branding and support your content. And that, my content-savvy marketer friends, is where an art director can come in handy. Joe Baz and Peter Brown are two smart marketers with experience finding, hiring, and [...]
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. Jonah Peretti on Charlie Rose: How big is content marketing? Listen to Buzzfeed and Huffington Post founder Jonah Paretti give Charlie Rose the lowdown: Via Charlie Rose Content Marketing Expert Rebecca Lieb Discusses [...]
An avid baseball fan and enthusiastic marathon runner, Bob Angus is otherwise occupied with developing solutions for PayPal’s numerous merchants and commerce partners around the world. With decades of experience in B2B and internet marketing, Angus’ expertise is currently trained on product launches, speaking tours, and campaigns as PayPal’s partner marketing manager. He also manages [...]
You don’t have to work in the retail or tech industries to envy the company culture at Zappos. Although the e-commerce powerhouse, which was acquired by Amazon in 2010, is firmly established and claims well over 3,000 employees, it’s managed to maintain its startup ethos, thanks largely to the visionary and creative leadership of Tony [...]
You know you need a great writer to help you develop your written content: brochures, copy for your website, posts for your blog, and so on. But what kind of writer is right for your projects? In today’s addition to our ongoing hiring series, we’ll review three common types of writers, what they do, and [...]
Getting ready to launch a new publication or revamp an old one? Planning for daily blog articles or a weekly industry newsletter? You’ll want someone at the helm of your project whose primary responsibility is to establish exceptional quality for your publication. That person is an editorial director. What they do An editorial director [...]
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. 7 Lessons From Content Marketing’s Greatest Hits: From not skimping on design to making sharing easy, Outbrain’s vice president of digital media gets to the “art” of content marketing. Via Mashable Measuring Content [...]
