Chronicling the Content Marketing Revolution
Content creators who don’t carry executive titles such as Vice President of Marketing or Chief Content Officer are rarely considered official business stakeholders. But when it comes to the strategic process of creating personas for your content marketing goals and objectives (aka your Content Marketing Machine), there are very good reasons to consider offering creatives [...]
Kohlben Vodden is the head of social media and content strategy at OgilvyOne, “arguably the largest direct and interactive marketing network in the world,” according to its website. Established in 1972, OgilvyOne has 150 offices in 30 countries and serves clients like British Airways, IBM, and American Express. The agency’s size is almost unfathomable, but [...]
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. Why Brands Are Becoming Publishers [VIDEO]: Altimeter principal and analyst Brian Solis talks with Federated Media CEO Deanna Brown about “content in context” for the latest episode of Revolution. Via Mashable P&G Unveils [...]
Content marketing is hot. White hot. SEO and digital-marketing thought leaders are declaring content marketing the next big thing. The strategy of content marketing makes sense: Instead of pushing messages about your product at prospects, pull prospects toward you by publishing content about your prospects’ interests. Search rank, traffic, leads, and all sorts of goodness flow [...]
Andrea Meier (@andreajm) is the social media and content marketing manager for Blackboard, which provides education solutions that help learners and educators collaborate, learn, connect, and analyze across the entire education life cycle. The company claims 20 million users worldwide and hosts Bb World 2012, a user conference that will attract 2,500 attendees this July. [...]
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. Influencer “Outreach” Is Dead: The old, earned-media model of sending influencers a press release, or simply inviting them to a media event alongside reporters, is dead. A more powerful way to build influencers [...]
There is a lot of excitement these days around content marketing. It has come a long way from the days when just a few pioneers were practicing it and advocating for it. Today, most marketers know they shouldn’t push product message at prospects, but instead need to pull in those prospects with content that speaks [...]
A version of this post was first published by The Content Marketing Institute. As media publishers have evolved in the digital era, they have found that in order to succeed they need to produce great content as well as cultivate a community of influencers within their industries. These influencers serve the key function of providing [...]
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. Four New Ways Your Marketing Automation Investment Will Pay Off: Learn how automation software is evolving from a features standpoint and how it will, undoubtedly, enhance your marketing efforts. Via Marketing Profs Five [...]
Since we began publishing The Content Marketeer in November 2011, we’ve spoken with numerous communications-industry leaders in various stages of adopting content marketing. For many, the tactic is new, and implementing it requires some organizations to undergo significant cultural changes. Back in March, Heather Meza offered Marketeer readers a glimpse into how Cisco Systems’ Services [...]
