Solving the Scale Problem with an Agile Content Operation

Tuesday, April 4, 2017
By: Andrea Fryrear
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As the practice of content marketing matures, the needs, concerns, and challenges of content teams are changing.  Fewer marketing teams are asking themselves, “How can we start producing content consistently?” Instead, the question of the day seems to be, “Now that we’ve got it working, how do we scale this whole content thing?”  It’s a thorny question because there are …

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How Agile Encourages Sales and Marketing Collaboration

Wednesday, March 1, 2017
By: Andrea Fryrear
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Alien vs. Predator BetaMax vs. VHS Microsoft vs. Apple Rolling Stones vs. The Beatles Sales vs. Marketing Anyone who has been caught in the cross-hairs of a sales vs. marketing skirmish won’t contest its place on a list of the greatest rivalries of all time. In one corner we have sales, a group whose livelihood depends on the commissions they’ll …

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3 Ways Agile Helps Scale Content Marketing

Wednesday, February 22, 2017
By: Andrea Fryrear
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To an outsider looking in, a bigger content marketing program seems to be better.  Heftier budgets, growing teams, and a steadily increasing flow of content seemingly prove a department is doing its job.  But most content marketing job descriptions don’t include phrases like, “Keep producing more content every quarter indefinitely,” or “Hire as many content marketers as the budget will allow.”  …

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Debunking 5 Agile Content Marketing Myths

Thursday, January 12, 2017
By: Andrea Fryrear
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If you’re one of the very few marketers who doesn’t subscribe to dozens of email newsletters, you may be unfamiliar with the steady drumbeat of praise for agile marketing in the past year. In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? Why Agile Marketing Should Be A Focus For CMOs …

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Better Content in Half the Time: Applying Scrum Principles to Content Marketing

Thursday, December 8, 2016
By: Andrea Fryrear
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Let’s begin with a question: if someone told you they were, “moderately successful” or “minimally successful” at something, would you recommend that they do more of that thing in the near future? Probably not. Yet, according to recent research from The Content Marketing Institute and MarketingProfs, 70% of B2B marketers plan to produce more content in 2017, despite the fact …

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