We use a lot of digital tools—to do our jobs, to organize our lives, to communicate with friends and colleagues. And as technology sneaks into more of our work and home hours, we’re spending even more time and money on these tools.
They all require images. This is the one task in my content workflow that taunts me. Because finding images—correction—finding compelling, high quality images for content can be a huge pain.
Here are three reasons the process is infuriating.
1. It’s One Generic, Outdated Image After Another
Stock photos can be mind-numbingly bland. I’ve spent hours searching through galleries of fake smiles and pastel button-ups. Not only do they fail to reflect the modern work environment, but they also surrender the “power” that’s can come…
For attracting a target audience and engaging your buyers, visual content is huge. But there’s another audience you need to think about when you’re creating a content marketing plan: Your internal stakeholders.
Content marketing is a team effort. That’s undeniable. It requires buy-in from executives, collaboration across units, and an understanding of responsibilities.
2 Visuals That Explain Kapost’s Content Marketing Strategy
We’ve talked about some of the most effective marketing automation features and how to implement them, including lead nurturing, segmentation, and lead scoring—both of which can have huge returns. Today, we’re going to talk about another tactic for getting the most out of your content and marketing automation investments: personalization.
Personalizing content means using information about a known user to serve up content that’s relevant to that person.
There are a lot of definitions of content marketing out there. Like a lot. And, frankly, it’s overwhelming to wade through the multiple interpretations of the term to find one that’s easy to understand.
So I’ll make this quick.
What Is Content Marketing?
Content marketing is the process of developing, publishing, and distributing useful information that engages prospective customers and propels them toward purchase. This information can be delivered in several formats—eBooks, blog posts, videos, infographics, podcasts, images, interactive media, and more.
How Does Content Marketing Work?
Marketers use content to generate web traffic, convert…
It’s Friday the 13th, last night was the full moon, Mercury’s in retrograde…I’m scared.
Be wary, friends. There are some crazy rhythms in the universe right now. And I don’t just mean at your local drum circle.
Not that I’m superstitious or anything. But I AM a firm believer in being aware of potential pitfalls and staying prepared—just in case that worst case scenario rears it’s ugly head. Not that it will. (Knock on wood.)
Truth is, this isn’t just a planetary thing. There’s been some pretty scary mojo hanging about the content marketing world, too. Don’t believe me?…
Content marketers work in two spaces: the lab and the studio.
The lab is the place where we sift through the mountain of data at our disposal—data that grants us unparalleled insights into the purchasing process. We can track our buyer’s online behavior, craft campaigns around the trends and habits we discover, and test new tactics that lead to better results.
The studio is a place where we transform complex concepts are into accessible, valuable messages. Emotions are at the forefront in the studio. We work to communicate our messages through different mediums and distribution channels. In the studio, we push…
He outlines the four questions that need to be answered before you invest in content marketing software (we wrote a similar post here), why you might need it, and the potential challenges of getting up and running with new software for managing the ideation, activation, and…
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.