How Kapost and Your CMS Support Multi-Channel Distribution [VIDEO]

Friday, March 25, 2016
By: Anne Murphy Anne Murphy
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There’s a lot of confusion around marketing technology today, and how different tools works together to help marketers meet their goals. This confusion, well, it’s not too surprising… Scott Brinker included a staggering 1,876 companies in his 2015 Marketing Technology Landscape, up from 947 in 2014. And a little bird tells me that 2016 might be even more astounding. These tools …

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[VIDEO] Marketing Automation and Kapost: The Marketing Technology Dream Team

Tuesday, March 22, 2016
By: Anne Murphy Anne Murphy
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Marketing automations runs on content. Without content, what would you send to your database? How would you measure their engagement? How would you lead score them based on behavior? What would you gate? The fact is, content is the fuel that makes your marketing engine hum, driving you past your competitors and delivering your prospects to the next step in …

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10 Stats on a 10-Year-Old Twitter

Monday, March 21, 2016
By: Anne Murphy Anne Murphy
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Today, Twitter turns ten. It’s accomplished a lot in its short life. Since the first tweet was posted by Jack Dorsey ten years ago, it’s become the champion of brevity, influenced the way we speak, been central to sharing news and opinion on politics and pop culture, and forced businesses to learn how to engage audiences and drive results with a …

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Why Your CMS + Kapost = Content Velocity [VIDEO]

Monday, March 14, 2016
By: Anne Murphy Anne Murphy
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What’s the difference between Kapost and a CMS? Check out this video with Kapost CEO Toby Murdock as he explains how Kapost and your CMS (like Drupal or WordPress) work together to support your marketing needs and content velocity. Why You Need a CMS Before the digital age, B2B vendors interacted with their customers in person or over the phone. But …

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How Kapost Powers Customer Experience [VIDEO]

Thursday, March 10, 2016
By: Anne Murphy Anne Murphy
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More than any other function in the organization, marketers are increasingly accountable for delivering an effective customer experience. And not only is a coherent customer journey one of the leading indicators of customer satisfaction, it has been shown to lift revenue by up to 15%. This makes customer experience a top priority for today’s marketing professionals. But for many organizations, delivering …

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10 Marketing Lessons from the Top 50 B2B Marketing Brands

Tuesday, February 23, 2016
By: Anne Murphy Anne Murphy
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You can preach best practices left and right, but they don’t mean anything without actual examples to back them up. So when the team at Kapost sat down to evaluate the best B2B marketing brands for the Kapost 50, we looked closely at the programs, people, and content they had in place to deliver their most effective marketing campaigns. Even …

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How Rockwell Automation Aligned the Enterprise to One, Consistent Message

Wednesday, January 6, 2016
By: Anne Murphy Anne Murphy
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Powerful B2B marketing strategies don’t always start with eBooks, blogs, or social media—and one of the most inspiring rock star marketing moments of 2015 proves it. Although sales and marketing had been communicating and creating collateral around this concept for years, the company realized that internal employees across departments and job roles didn’t have a unified perspective of the Connected …

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The Kapost C-Suite: 2016 Is the Year of the Customer Journey

Monday, January 4, 2016
By: Anne Murphy Anne Murphy
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B2B marketers have come a long way in the last ten years. Technology has changed how we communicate and operate within our organizations. It has empowered B2B buyers, and made marketers accountable for pursuing and serving the buyer at every step of their journey. Technology has also produced a myriad of digital channels, managed with a portfolio of new tools …

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The Kapost 50: Meet the Best B2B Marketing Brands of 2015

Wednesday, December 9, 2015
By: Anne Murphy Anne Murphy
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Since 2012, the Kapost 50 has celebrated companies creating exceptional marketing content. In past years, this list focused specifically on content marketing, using primarily top-of-funnel content on blogs and websites, social media numbers, and quality indicators to assess and rank the winners. Those lists reflected the best content marketing brands—but when it came to recognizing successful marketing across the entire customer lifecycle, we …

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Nominations Open! The 2015 Kapost 50

Wednesday, November 4, 2015
By: Anne Murphy Anne Murphy
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“We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.”—Malcolm Gladwell, Blink What Is the Kapost 50? Since 2012, the Kapost 50 has highlighted the top companies in content marketing, the brand pioneers creating visual, action-spurring content that engages buyers with cutting-edge marketing tactics. By providing examples of successful and innovative …

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