If you’re not showing marketing ROI, chances are, your CEO isn’t happy. And you’re the one feeling the pressure.
“Robust analysis is the key to understanding engagement by persona and buying stage. Without it, content marketing will never achieve the status is deserves.” —Sheila Miklos, VP of Integrated Marketing at 2nd Beach Strategy
But how can you prove the value of your marketing efforts? Just as sales teams have moved out of spreadsheets and into software to tie activity to revenue, marketers are making the shift to integrated technology to show true ROI.
Recently, we expanded the content pillar approach to more effectively focus on each stage of the funnel. Now, instead of simply creating only one major asset, we create three, closely aligned assets to engage, drive action, and propel purchase: the Appetizer, Entree, and Dessert.
The goal of these three assets is to efficiently fuel every marketing…
Digging into data is a powerful way to understand the current state of an industry or field, to set benchmarks for your efforts, and to see how you’re doing compared to your peers. But some of my favorite research reports, surveys, and data-driven content assets make me question my current processes and challenge me to rethink the ways we market to our buyers.
Why not let these stats inspire questions about your own marketing efforts? And if none of these do the trick, check out our exhaustive Marketing Statistics page.
As an English major, I draw inspiration for my business and creative writing from the authors I read in school. After all, we content professionals have made this our trade. The practical advice from the people we studied—on how to write and capture the attention of our readers—still holds true, novella or whitepaper, poem or tweet, novel or…
Marketers worry that “sexy” industries have a leg up, so to speak, in the content game. They cite clever Super Bowl commercials, controversial social media campaigns, funny Tumblr accounts…
Sure. There may be more examples out there of consumer-focused products and businesses pushing the limits and seeing returns, but risqué ads and controversy aren’t the only ways to get creative with marketing content.
Nowadays, buyers expect a seamless brand experience across channels. And as more brands invest in delivering fluid customer experiences, the delight of receiving the right message at the right time becomes more than a nice-to-have; it becomes an expectation.
76% of financial services professionals believe content marketing is the most effective way to regain trust 67% think digital marketing is more efficient, believing that it costs less to reach targeted consumers online than off.
But executing on that belief proves difficult. Financial services marketers…
Financial services is one of least trusted industries globally, and without building a relationship with prospects based on integrity and accountability, it’s hard to get new customers on board—which is where content comes into play.
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.