Within seconds of landing on a website, it’s obvious whether or not a brand is going to provide a positive digital and content experience for their online visitors. This was true when I reviewed the sites of B2B SaaS companies, and it’s true now as I dig into B2B health and medical brands.
Marketing is in a constant state of change, but communication—clear, compelling, consistent communication—will always be the cornerstone of successful branded content. And the best brands out there—the ones who understand the message they want to share and how to communicate it to their…
But my favorite approach to getting good GIFs is—hands down—Google image search. It’s fast, thorough, and returns tons of results that I can quickly scan until I find a hilarious reference that resonates, which means I can reply…
Performing a content audit is the only way to grasp the current state of your content. It tells you (1) what content you have, (2) where it’s located, (3) how it’s organized, and (4) how well it’s performing.
Contrary to popular belief, content audits don’t have to be a months-long process. You can thank the Content Auditor tool for that, which crawls websites, blogs, and YouTube channels to gather content into a single spot.
Researching this post confirmed that marketing has moved toward content-centric strategies. Nearly every SaaS company I looked into is doing some form of content marketing. I saw whitepapers, blogs, and eBooks galore.
But there’s a big gap between people simply doing content marketing, and those doing it well. Indeed, only 4% of B2B content marketers are considered “masters” at the craft. And the difference is obvious. While the majority of companies exhibit signs of content marketing, many are simply checking the content box. They’re not adopting content as central to their marketing strategies.
Why does the content marketing audit suffer from a bad reputation?
Because it’s a painstaking, time-consuming process—that’s why.
Why Content Audits Suck and A Tool That Makes Them Easy [SlideShare]
Yet, just about everyone agrees a content audit is a needed part of a content marketing strategy, even if it does feel like it takes forever. And we’re here to tell you, your fears are misplaced. We’ve simplified (and automated) the process witha free content audit tool, the Content Auditor. It crawls your websites, blogs, and video channels, allows you to categorize content by type, publish date, persona,…
We use a lot of digital tools—to do our jobs, to organize our lives, to communicate with friends and colleagues. And as technology sneaks into more of our work and home hours, we’re spending even more time and money on these tools.
They all require images. This is the one task in my content workflow that taunts me. Because finding images—correction—finding compelling, high quality images for content can be a huge pain.
Here are three reasons the process is infuriating.
1. It’s One Generic, Outdated Image After Another
Stock photos can be mind-numbingly bland. I’ve spent hours searching through galleries of fake smiles and pastel button-ups. Not only do they fail to reflect the modern work environment, but they also surrender the “power” that’s can come…
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.