By Anne Murphy Aug 13, 2014 Leave a Comment
Winning the Content Marketing Game [Infogif]

Although 91% of marketers report doing content marketing, only 4% are considered “masters.” This small percentage of companies currently dominates the content marketing game.

But don’t let that number intimidate you. There are ways to level up your content marketing—and quickly—that will help you beat the obstacles blocking your success.

Check out the infogif—an animated infographic brought to you by Kapost and Salesforce.com—to find out how to get on the content marketing leader board.

Winning the Content Marketing Game, by the Numbers

91% of B2B marketers use content marketing (Source) — 

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By Anne Murphy Aug 13, 2014 Leave a Comment
What Comes After a Content Audit?

There’s a reason Rebecca Lieb refers to content audits as “a cornerstone of content strategy.”

Performing a content audit is the only way to grasp the current state of your content. It tells you (1) what content you have, (2) where it’s located, (3) how it’s organized, and (4) how well it’s performing.

Contrary to popular belief, content audits don’t have to be a months-long process. You can thank the Content Auditor tool for that, which crawls websites, blogs, and YouTube channels to gather content into a single spot.

What Comes After a Content…

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By Anne Murphy Aug 8, 2014 Leave a Comment
4 SaaS Companies Mastering Content Marketing

Researching this post confirmed that marketing has moved toward content-centric strategies. Nearly every SaaS company I looked into is doing some form of content marketing. I saw whitepapers, blogs, and eBooks galore.

But there’s a big gap between people simply doing content marketing, and those doing it well. Indeed, only 4% of B2B content marketers are considered “masters” at the craft. And the difference is obvious. While the majority of companies exhibit signs of content marketing, many are simply checking the content box. They’re not adopting content as central to their marketing strategies.

But the four SaaS companies…

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By Anne Murphy Aug 5, 2014 Leave a Comment
Why Content Audits Suck & A Tool That Makes Them Easy [SlideShare]

Why does the content marketing audit suffer from a bad reputation?

Because it’s a painstaking, time-consuming process—that’s why.

Why Content Audits Suck and A Tool That Makes Them Easy [SlideShare]

Yet, just about everyone agrees a content audit is a needed part of a content marketing strategy, even if it does feel like it takes forever. And we’re here to tell you, your fears are misplaced. We’ve simplified (and automated) the process witha free content audit tool, the Content Auditor. It crawls your websites, blogs, and video channels, allows you to categorize content by type, publish date, persona,…

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Content Marketing for Business Services

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Download this comprehensive guide, and learn industry-specific strategies for planning, developing, and promoting content.

By Anne Murphy Jul 28, 2014 Leave a Comment
The Shortlist of Content Marketing Tools

We use a lot of digital tools—to do our jobs, to organize our lives, to communicate with friends and colleagues. And as technology sneaks into more of our work and home hours, we’re spending even more time and money on these tools.

In one month, we use on average 26 different apps for about 30 hours and 15 minutes, and Americans spend the equivalent of 17% of their monthly mortgage or rent  on technology. Technology is also changing the way we operate as marketers. By 2017, CMOs are expected to spend more on technology than CIOs—traditionally seen…

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By Anne Murphy Jul 25, 2014 1 comment
3 Reasons I Hate Finding Images for Content

Blog posts, eBooks, SlideShare presentations…

3 Reasons I Hate Finding Images for Content

They all require images. This is the one task in my content workflow that taunts me. Because finding images—correction—finding compelling, high quality images for content can be a huge pain.

Here are three reasons the process is infuriating.

1. It’s One Generic, Outdated Image After Another

Stock photos can be mind-numbingly bland. I’ve spent hours searching through galleries of fake smiles and pastel button-ups. Not only do they fail to reflect the modern work environment, but they also surrender the “power” that’s can come…

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By Anne Murphy Jul 24, 2014 Leave a Comment
2 Visuals That Explain Kapost’s Content Marketing Strategy

For attracting a target audience and engaging your buyers, visual content is huge. But there’s another audience you need to think about when you’re creating a content marketing plan: Your internal stakeholders.

Content marketing is a team effort. That’s undeniable. It requires buy-in from executives, collaboration across units, and an understanding of responsibilities.

2 Visuals That Explain Kapost’s Content Marketing Strategy

The reasons that visual content is powerful to your external audience—we process visuals faster than text and they elicit stronger engagement—are the same reasons they’ll help you internally. Illustrating your organization’s strategies…

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By Anne Murphy Jul 21, 2014 Leave a Comment
Easy Ways to Personalize Content with Marketing Automation

In today’s digital world, content is at the center of marketing. And one of the most effective channels for content distribution is marketing automation.

We’ve talked about some of the most effective marketing automation features and how to implement them, including lead nurturing, segmentation, and lead scoring—both of which can have huge returns. Today, we’re going to talk about another tactic for getting the most out of your content and marketing automation investments: personalization.

Personalizing content means using information about a known user to serve up content that’s relevant to that person.

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Templates for Process-Driven Content Creation

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Use these 6 workflow templates to create your landing pages, eBooks, blog posts, paid social ads, emails, and webinars.

By Anne Murphy Jul 10, 2014 Leave a Comment
7 Sites for Free & Beautiful Public Domain Photos [Infographic]

Stock photography can be pretty hilarious, but not in a way that’s good for business.

When I see stiff, perfectly posed “professionals” in button-ups and business suits smiling as they “collaborate” (i.e. point at meaningless graphs and spreadsheets) I can’t help but cringe.

Most stock photography is not only stale, but also expensive—the industry is estimated to be worth anywhere from $2 billion to $5 billion worldwide.

7 Sites for Free & Beautiful Public Domain Photos [Infographic]

Of course, the power of visual content can’t be refuted. Our brains process visuals 60,000x faster than text. Images and videos 

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By Anne Murphy Jun 26, 2014 6 comments
What Beer and Content Have in Common [Infographic]

Imagine you’re sipping your favorite beer.

Perhaps it’s crisp and refreshing—just right for this time of year. Or maybe it’s hoppy and intense—something that surprises your senses.

What Beer and Content Have in Common [Infographic]

Now, think of the brewer who crafted that product. Think of how thrilled they’d be if they knew that the words “favorite beer” conjured their creation.

That, after all, is the goal: to deliver a unique product that hits the spot every time, creates positive and memorable experiences, and comes to mind when people want to kick back and enjoy.

We all want to…

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Toolkit

SiriusDecisions Content Model

Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.

Research

Cold, Hard Content Marketing Facts

Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.

More free content marketing resources