Everything You Need to Know About Bottom-of-Funnel Content in Under 500 Words
What “bottom-of-funnel” content means The most important goals and objectives The key aspects that make content effective at this stage Examples of brilliant bottom-of-the-funnel content 1. What Is Bottom-of-the-Funnel Content?
When marketers talk about bottom-of-the-funnel content, they’re talking about assets that help persuade a prospect to purchase from your company. This content is often used by your sales team. Generally, these materials…
Every marketer has a trick or two up their sleeve, those go-to tactics and practices that drive results campaign after campaign. So when we asked members of the Content Marketing Academy to share their must-follow tips for content marketing success, we knew we were in for a treat.
Check out the 13 tricks below, gathered from LinkedIn and some of our favorite articles from around the web.
For your sharing pleasure, these bite-size morsels of knowledge are tweetable. So even if your trick-or-treating days are over, I invite you to enjoy some good ‘ol trick-and-tweeting.
Some people think being terrified is fun. I am not one of those people.
I can’t read thrillers, leave the room if a TV show gets too suspenseful, and avoid horror films at all costs. And I don’t care if you think it’s “predictable” or “cheesy,” I won’t be at your Halloween party if The Exorcist, The Ring, Scream, The Shining, or Jurassic Park is playing in the background.
Yes, Jurassic Park scares the bejesus out of me. Don’t judge.
When something scary comes up in business…you can’t hide under the covers.
But when something scary comes up in business—like…
Here’s what you’ll get from reading this quick blog post:
What we’re talking about when we talk about “middle-of-funnel content” Common goals and objectives for mid-funnel content The elements of quality content at this stage of the buyer’s journey Examples of companies creating brilliant middle-of-funnel content
When working in tandem, they’re like a marketing power couple. Content is eloquent, sociable, approachable, attractive, and fascinating. Good ol’ content makes breaks the ice and fosters connection. Marketing automation is the brainiac and organizer, using intelligence and strategy to get things done. Content is the reason you get invited to the best parties, but without marketing automation to keep track of the engagements, content wouldn’t show up at the right time.
As the old saying goes, you really can have too much of a good thing. And, for some marketers with content marketing machines at full throttle, it can seem like there’s just too much content to effectively distribute.
Now, it’s worth noting that creating enough content is still one of the top struggles of content marketers. If you’re part of this majority, check out the content pillar approach, which is a great way to fuel your marketing channels with just one major content asset.
But if you’re a member of the crew that’s drowning in content, you’re not alone.
If you’re in the early stages of developing a content marketing playbook for your organization or business group, then you know it requires a lot of research. You’re probably spending hours identifying best practices that align with your organization, checking out what other companies are doing in your industry, and forming a data-driven strategy with clear-cut goals and KPIs.
What people mean by “top-of-funnel content” Marketer’s goals at this stage of the buyer’s journey Key elements of top-of-funnel content Four examples of companies creating brilliant top-of-funnel content 1. What Is Top-of-Funnel Content?
When marketers refer to the top, middle, and bottom of the marketing and sales funnel, they’re referencing the concept that—in marketing—you pull a large pool of people into your website or database that may be eventually interested in your products or services. As these people move down the funnel, the pool gets smaller. Those who are actually interested in purchasing your…
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.