How Rockwell Automation Aligned the Enterprise to One, Consistent Message

Wednesday, January 6, 2016
By: Anne Murphy Anne Murphy
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Powerful B2B marketing strategies don’t always start with eBooks, blogs, or social media—and one of the most inspiring rock star marketing moments of 2015 proves it. Although sales and marketing had been communicating and creating collateral around this concept for years, the company realized that internal employees across departments and job roles didn’t have a unified perspective of the Connected …

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The Kapost C-Suite: 2016 Is the Year of the Customer Journey

Monday, January 4, 2016
By: Anne Murphy Anne Murphy
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B2B marketers have come a long way in the last ten years. Technology has changed how we communicate and operate within our organizations. It has empowered B2B buyers, and made marketers accountable for pursuing and serving the buyer at every step of their journey. Technology has also produced a myriad of digital channels, managed with a portfolio of new tools …

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The Kapost 50: Meet the Best B2B Marketing Brands of 2015

Wednesday, December 9, 2015
By: Anne Murphy Anne Murphy
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Since 2012, the Kapost 50 has celebrated companies creating exceptional marketing content. In past years, this list focused specifically on content marketing, using primarily top-of-funnel content on blogs and websites, social media numbers, and quality indicators to assess and rank the winners. Those lists reflected the best content marketing brands—but when it came to recognizing successful marketing across the entire customer lifecycle, we …

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Nominations Open! The 2015 Kapost 50

Wednesday, November 4, 2015
By: Anne Murphy Anne Murphy
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“We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.”—Malcolm Gladwell, Blink What Is the Kapost 50? Since 2012, the Kapost 50 has highlighted the top companies in content marketing, the brand pioneers creating visual, action-spurring content that engages buyers with cutting-edge marketing tactics. By providing examples of successful and innovative …

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An Example B2B Marketing Strategy

Wednesday, September 23, 2015
By: Anne Murphy Anne Murphy
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B2B marketing strategy is anything but simple. Today, marketers are drowning under the everyday needs of their organizations, making it nearly impossible to implement processes and tactics we know we “should” be trying. I hear you—your job is not an easy one. In fact, if you sat down and wrote out every step that goes into a closed-loop B2B marketing strategy, …

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The Ultimate Playbook for Your B2B Marketing Strategy

Tuesday, September 15, 2015
By: Anne Murphy Anne Murphy
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B2B marketing strategy is anything but simple. Today, marketers are drowning under the everyday needs of their organizations. You’re trying to get everyone across marketing working together—from demand generation to product marketing to communications to creative—while figuring out ways to share needed content with sales, customer support, and the C-suite. This lack of alignment means everyone’s creating content ad hoc, …

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Content Marketing World 2015: The Best Sessions for B2B Marketers

Thursday, September 3, 2015
By: Anne Murphy Anne Murphy
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It’s that time of year again in marketing circles. The time for Cleveland, rock and roll, the color orange, and the time to gather—all in one place—the people leading the charge toward buyer-centric, content-fueled marketing. First, a plug: If you’re going to be there, say hello to the Kapost team at Booth 80! Second, every stage of the content lifecycle looks …

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How We Manage 54 Contributors on Our B2B Blog

Friday, August 28, 2015
By: Anne Murphy Anne Murphy
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In 2014, the Kapost team published 386 blog posts on the Content Marketeer, our blog dedicated to sharing the stories and strategies behind exceptional marketing and supporting B2B companies in planning, creating, distributing, and optimizing content for their most important marketing channels. It’s no small feat to publish more than one blog post per day, every day of the year. …

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How We Grew Blog Subscribers by 861%

Wednesday, August 26, 2015
By: Anne Murphy Anne Murphy
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In 2014, the Kapost blog saw a whopping 861% increase in subscribers. In 12 months, our subscriber list grew from 856 marketers to 8,228, and is now well over 11,000. A variety of factors led to this growth, and in the spirit of supporting other B2B marketers, I want to share with you exactly how we did it. Quality Content The …

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How to Edit a Rough Draft

Friday, July 3, 2015
By: Anne Murphy Anne Murphy
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So you’ve beaten writer’s block and have that first draft of your eBook, whitepaper, blog post, article, or email done. But you’re terrified to reread it, expecting to find a nonsensical monstrosity. Even Thomas Jefferson’s “original Rough draught” of the Declaration of Independence needed an edit. Take a deep breath, my writer friend, and give yourself a break. The truth is that every …

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