By Anne Murphy Oct 22, 2014 Leave a Comment
Everything You Need to Know About Bottom-of-Funnel Content in Under 500 Words

You’ve mastered top-of-funnel and middle-of-the-funnel content which engaged and informed your prospects. The next step is to convert them to customers.

This blog post covers:

Everything You Need to Know About Bottom-of-Funnel Content in Under 500 Words

What “bottom-of-funnel” content means The most important goals and objectives The key aspects that make content effective at this stage Examples of brilliant bottom-of-the-funnel content 1. What Is Bottom-of-the-Funnel Content?

When marketers talk about bottom-of-the-funnel content, they’re talking about assets that help persuade a prospect to purchase from your company. This content is often used by your sales team. Generally, these materials…

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By Anne Murphy Oct 21, 2014 Leave a Comment
Trick or Tweet! 13 Marketers Share Their Content Tips [SlideShare]

Every marketer has a trick or two up their sleeve, those go-to tactics and practices that drive results campaign after campaign. So when we asked members of the Content Marketing Academy to share their must-follow tips for content marketing success, we knew we were in for a treat.

Check out the 13 tricks below, gathered from LinkedIn and some of our favorite articles from around the web.

For your sharing pleasure, these bite-size morsels of knowledge are tweetable. So even if your trick-or-treating days are over, I invite you to enjoy some good ‘ol trick-and-tweeting.

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By Anne Murphy Oct 17, 2014 Leave a Comment
13 Terrifying Marketing Stats [GIFs]

Some people think being terrified is fun. I am not one of those people.

I can’t read thrillers, leave the room if a TV show gets too suspenseful, and avoid horror films at all costs. And I don’t care if you think it’s “predictable” or “cheesy,” I won’t be at your Halloween party if The Exorcist, The Ring, Scream, The Shining, or Jurassic Park is playing in the background.

Yes, Jurassic Park scares the bejesus out of me. Don’t judge.

When something scary comes up in business…you can’t hide under the covers.

But when something scary comes up in business—like…

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By Anne Murphy Oct 14, 2014 Leave a Comment
Everything You Need to Know About Middle-of-Funnel Content in Under 500 Words

Here’s what you’ll get from reading this quick blog post:

What we’re talking about when we talk about “middle-of-funnel content” Common goals and objectives for mid-funnel content The elements of quality content at this stage of the buyer’s journey Examples of companies creating brilliant middle-of-funnel content

Looking for information on top-of-funnel content? Check out “Everything You Need to Know About Top-of-Funnel Content in Under 500 Words.

All sound good? Read on.

1. What Is Middle-of-Funnel Content?

Middle-of-the-funnel content refers to assets that reach leads who are already in your database, engaging with your brand. Marketers publish and distribute content…

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Hiring People for Your Content Team?

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Get job description templates for your most in-demand positions—including Director of Content Marketing, Managing Editor, Videographer, and more.

By Anne Murphy Oct 6, 2014 Leave a Comment
3 Stats on Marketing’s Happiest Partnership

Marketing automation and content make quite the pair. And, to put it simply, they’re better together.

When working in tandem, they’re like a marketing power couple. Content is eloquent, sociable, approachable, attractive, and fascinating. Good ol’ content makes breaks the ice and fosters connection. Marketing automation is the brainiac and organizer, using intelligence and strategy to get things done. Content is the reason you get invited to the best parties, but without marketing automation to keep track of the engagements, content wouldn’t show up at the right time.

Marketing Automation and Content: 3 Stats on a…

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By Anne Murphy Oct 2, 2014 Leave a Comment
How to Convince Your Boss to Choose Quality Over Quantity

As the old saying goes, you really can have too much of a good thing. And, for some marketers with content marketing machines at full throttle, it can seem like there’s just too much content to effectively distribute.

Now, it’s worth noting that creating enough content is still one of the top struggles of content marketers. If you’re part of this majority, check out the content pillar approach, which is a great way to fuel your marketing channels with just one major content asset.

But if you’re a member of the crew that’s drowning in content, you’re not alone.

In marketing…

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By Anne Murphy Sep 30, 2014 Leave a Comment
Go-To Resources for Building Your Content Strategy Playbook

If you’re in the early stages of developing a content marketing playbook for your organization or business group, then you know it requires a lot of research. You’re probably spending hours identifying best practices that align with your organization, checking out what other companies are doing in your industry, and forming a data-driven strategy with clear-cut goals and KPIs.

That’s no small feat, but it’s worth it. The returns on a buyer-centric content strategy are huge, and aligning around content is key for getting the most out of your marketing investments.

So to help…

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By Anne Murphy Sep 26, 2014 Leave a Comment
Everything You Need to Know About Top-of-Funnel Content in Under 500 Words

This short-and-sweet blog post covers:

What people mean by “top-of-funnel content” Marketer’s goals at this stage of the buyer’s journey Key elements of top-of-funnel content Four examples of companies creating brilliant top-of-funnel content 1. What Is Top-of-Funnel Content?

When marketers refer to the top, middle, and bottom of the marketing and sales funnel, they’re referencing the concept that—in marketing—you pull a large pool of people into your website or database that may be eventually interested in your products or services. As these people move down the funnel, the pool gets smaller. Those who are actually interested in purchasing your…

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Marketing Technology Has Never Been More Important

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Learn about the 5 essential marketing technologies, and how content marketing software fits into the mix.

By Anne Murphy Sep 18, 2014 Leave a Comment
Daily by Buffer: The Tinder of Content

Swipe right, you’re into it. Swipe left, you’re just not feeling it.

Daily by Buffer, a new app from one of our favorite social media tools, has become the Tinder of content.

Buffer’s new mobile app takes advantage of the thumb swipe design made famous by Tinder, an online dating app for connecting with potential partners within a 1-to-95-mile radius.

Daily by Buffer: The Tinder of Content by @amurphias

How does Tinder work? Someone’s picture, name, and age pops up on your phone.

If you swipe right and they swipe right, you can start chatting. Swipe left,…

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By Anne Murphy Sep 11, 2014 1 comment
How We Screwed Up a Brilliant Marketing Campaign

It was supposed to be our major traffic driver of the quarter. An Internet viral sensation.

But it didn’t quite work out that way. This is the story of how we—the marketing team at Kapost—bombed one of our most brilliant, should-have-been-awesome marketing campaigns.

The Concept

The idea emerged earlier this year: A Star Wars vs. Star Trek-themed marketing campaign. We’d ask marketers, “Is your content more Star Wars or is it more like Star Trek?”

Both Trekkies and Star Wars fans are well-known, vocal, and dedicated to their causes on the interwebs. Members of our own team have loyal ties…

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Toolkit

SiriusDecisions Content Model

Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.

Research

Cold, Hard Content Marketing Facts

Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.

More free content marketing resources