How to Edit a Rough Draft

Friday, July 3, 2015
By: Anne Murphy Anne Murphy
View Post

So you’ve beaten writer’s block and have that first draft of your eBook, whitepaper, blog post, article, or email done. But you’re terrified to reread it, expecting to find a nonsensical monstrosity. Even Thomas Jefferson’s “original Rough draught” of the Declaration of Independence needed an edit. Take a deep breath, my writer friend, and give yourself a break. The truth is that every …

Read More

[INFOGRAPHIC] The State of B2B Product Marketing

Tuesday, June 2, 2015
By: Anne Murphy Anne Murphy
View Post

What does product marketing look like in 2015? Well, as The Blueprint of Modern Product Launch Marketing explains, adoption is high, content is key, channels are diverse, and measurement is increasingly important. But one of the most critical components of modern product marketing is indicative of a shift across marketing: the importance of buyer-centricity. For example, the content that today’s …

Read More

[INFOGRAPHIC] Your Marketing Team’s $958 Million Problem

Thursday, May 28, 2015
By: Anne Murphy Anne Murphy
View Post

We’re always trying to be more efficient. We download the newest time-saving app, read the latest articles on budgeting for both necessities or nice-to-haves, and prioritize our days based on the things we value the most. But in marketing—particularly in producing and managing content—we fail to be efficient with both our time and resources. And it’s costing us. Check out …

Read More

Need Content Ideas? Ask These 5 Questions.

Tuesday, May 19, 2015
By: Anne Murphy Anne Murphy
View Post

Most marketers understand how important content is to their marketing efforts. In fact, 99% of marketers say that a steady stream of ideas is central to their success. But a recent Kapost survey revealed that only half of marketers feel like they have enough ideas to fuel their marketing content. Lack of visibility, process, and time were the major reasons …

Read More

[NEW RESEARCH] 10 Stats on the True Cost of Marketing Inefficiency

Wednesday, May 6, 2015
By: Anne Murphy Anne Murphy
View Post

Inefficiency is a major pain point for B2B marketers, but just how big is the problem? Turns out, marketing inefficiency is a $958 million problem. In a survey of more than 3,400 marketers, Gleanster Research gained startling insight into just how broken content creation processes affect marketing teams—particularly at mid-to-large B2B companies. Here are some of the key findings from …

Read More

The 415 Guide to Marketo Summit

Friday, April 10, 2015
By: Anne Murphy Anne Murphy
View Post

San Francisco. The 415. The City by the Bay. Birthplace of the Beat Generation. Hearth to the Hippies. Home of Marketo Summit 2015. Note: Please excuse the over-the-top adjectives I’m about to employ to describe San Francisco—I grew up there, still have a 415 area code on my phone, and am therefore biased. If you’re a marketer heading to this …

Read More

“Questionable”: Not the Word You Want Describing Your Marketing Data

Thursday, April 2, 2015
By: Anne Murphy Anne Murphy
View Post

“Remember, great marketing starts with great data.” —The State of Marketing Data 2015 Digital marketing is continually evolving, and B2B marketing teams are becoming more sophisticated with every passing year. With access to new data and streamlined technology investments, marketers can now track results and leverage buyer behavior to optimize content, personalize communications, tie their activity to revenue, and accelerate …

Read More

ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic]

Sunday, March 29, 2015
By: Anne Murphy Anne Murphy
View Post

If you’re not showing marketing ROI, chances are, your CEO isn’t happy. And you’re the one feeling the pressure. “Robust analysis is the key to understanding engagement by persona and buying stage. Without it, content marketing will never achieve the status is deserves.” —Sheila Miklos, VP of Integrated Marketing at 2nd Beach Strategy But how can you prove the value …

Read More

Your Guide to Eating, Drinking, and Making Friends at Oracle’s Modern Marketing Experience

Friday, March 27, 2015
By: Anne Murphy Anne Murphy
View Post

Vegas, baby! Here we come. Now, the conference crowd can get crazy. But you’re not heading to Oracle’s Modern Marketing Experience in Las Vegas to relive your cousin Gary’s bachelor party. You’re heading there to see James Franco. Oh, and to learn about all things marketing from the best in the business. Conferences can be a lot to handle. You don’t …

Read More

3 Formulas to Drive Your Content Pillar Strategy

Friday, March 20, 2015
By: Anne Murphy Anne Murphy
View Post

Have you heard of the content pillar approach? As we cover in The Multi-Channel Content Distribution Guide, it’s a content-centered marketing strategy that fuels your distribution channels with original, buyer-centric content. We use it here at Kapost—and so do our customers. Recently, we expanded the content pillar approach to more effectively focus on each stage of the funnel. Now, instead of …

Read More