Marketers worry that “sexy” industries have a leg up, so to speak, in the content game. They cite clever Super Bowl commercials, controversial social media campaigns, funny Tumblr accounts…
Sure. There may be more examples out there of consumer-focused products and businesses pushing the limits and seeing returns, but risqué ads and controversy aren’t the only ways to get creative with marketing content.
Nowadays, buyers expect a seamless brand experience across channels. And as more brands invest in delivering fluid customer experiences, the delight of receiving the right message at the right time becomes more than a nice-to-have; it becomes an expectation.
76% of financial services professionals believe content marketing is the most effective way to regain trust 67% think digital marketing is more efficient, believing that it costs less to reach targeted consumers online than off.
But executing on that belief proves difficult. Financial services marketers…
Financial services is one of least trusted industries globally, and without building a relationship with prospects based on integrity and accountability, it’s hard to get new customers on board—which is where content comes into play.
And SkilledUp’s new report underscores a serious supply problem facing companies looking for content marketing professionals—a finding echoed by our own Kapost-driven study on hiring in content marketing. In it, we discovered that while many companies plan to grow out their content-focused marketing teams, 83% of respondents said hiring for these role was either “difficult” or “somewhat difficult.”
Below are some key highlights from Skilled Up. You can check out the full report here.
There’s one tune marketers can’t stop singing—and it’s not exactly upbeat.
Time and time again, studies show that the inability to produce valuable and engaging content hinders marketing teams, stunting success across channels like social media, blogs, search and SEO, sales enablement, and marketing automation.
Creating content for your company is one thing. Getting your company to care about the content you create is another thing entirely.
Often, marketers spend so much time figuring out how to plan, develop, edit, publish and promote their content, they forget one of the most important factors for a successful content marketing framework: internal support.
I recently re-read William Strunk, Jr. and E.B. White’s must-keep-close-by-at-all-times guide, The Elements of Style. The experience left me—and I think, will leave you—with two main thoughts:
Wow, I need to remember this stuff. Wow, this book has a lot of personality.
These takeaways may not seem profound.
But my reaction is the same one that we, as marketers, strive to elicit from our readers, prospects, and customers. This little book simultaneously educates and entertains. It’s clear, concise, and packed with personality.
As E.B. White notes in the introduction, written for the 1979 edition of the book:
This type of content—when well-crafted—makes your job easier, your day more manageable, and your brow less furrowed.
As a content creator, the managing editor of the Content Marketeer, and a digital marketer, these cheat sheets serve as invaluable references for optimizing content and polishing your copy. Taken from my own bookmarks, they’re not all fancy—but they get the job done.
Social Media Image Guide
You’re going to find a lot of guides/infographics/posts on this topic. But Sprout Social’s sticks out because they regularly update their information. This blog post will remain relevant even…
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.