B2B organizations waste an estimated $958 million each year in inefficient and ineffective content marketing spend. But they’re not only wasting resources, they’re missing revenue-generating opportunities. Download the full report to find out more.
Most marketers understand how important content is to their marketing efforts. In fact, 99% of marketers say that a steady stream of ideas is central to their success.
But a recent Kapost survey revealed that only half of marketers feel like they have enough ideas to fuel their marketing content. Lack of visibility, process, and time were the major reasons behind anemic idea generation.
Sourcing ideas from within your company is a great way to establish a steady drumbeat of content throughout the quarter and the year to come. Below are five questions to get you pointed…
Note: Please excuse the over-the-top adjectives I’m about to employ to describe San Francisco—I grew up there, still have a 415 area code on my phone, and am therefore biased.
If you’re a marketer heading to this golden, glorious city perched on the Pacific for Marketo Summit, you’re probably prepping for some serious marketing learning and mingling. And while you’re there, why not gather your colleagues, invite that client, or woo that prospect…
“Remember, great marketing starts with great data.” —The State of Marketing Data 2015
Digital marketing is continually evolving, and B2B marketing teams are becoming more sophisticated with every passing year. With access to new data and streamlined technology investments, marketers can now track results and leverage buyer behavior to optimize content, personalize communications, tie their activity to revenue, and accelerate deal velocity.
The future of marketing technology and data analysis is bright, and the present is leaps and bounds ahead of where we were just a few years ago—but there’s still a long way to go, baby.
If you’re not showing marketing ROI, chances are, your CEO isn’t happy. And you’re the one feeling the pressure.
“Robust analysis is the key to understanding engagement by persona and buying stage. Without it, content marketing will never achieve the status is deserves.” —Sheila Miklos, VP of Integrated Marketing at 2nd Beach Strategy
But how can you prove the value of your marketing efforts? Just as sales teams have moved out of spreadsheets and into software to tie activity to revenue, marketers are making the shift to integrated technology to show true ROI.
Recently, we expanded the content pillar approach to more effectively focus on each stage of the funnel. Now, instead of simply creating only one major asset, we create three, closely aligned assets to engage, drive action, and propel purchase: the Appetizer, Entree, and Dessert.
The goal of these three assets is to efficiently fuel every marketing…
Digging into data is a powerful way to understand the current state of an industry or field, to set benchmarks for your efforts, and to see how you’re doing compared to your peers. But some of my favorite research reports, surveys, and data-driven content assets make me question my current processes and challenge me to rethink the ways we market to our buyers.
Why not let these stats inspire questions about your own marketing efforts? And if none of these do the trick, check out our exhaustive Marketing Statistics page.
As an English major, I draw inspiration for my business and creative writing from the authors I read in school. After all, we content professionals have made this our trade. The practical advice from the people we studied—on how to write and capture the attention of our readers—still holds true, novella or whitepaper, poem or tweet, novel or…
Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.
Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.