Marketing Strategy
October 14, 2016

The Value of Content Operations for Committed B2B Marketers

Nearly all B2B companies are using content marketing to attract and engage buyers. We’ve been…
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Marketing Strategy
May 16, 2016

Great B2B Customer Experiences Require Customer-Centric Marketing

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer…
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marketing driven cx
Marketing Strategy
January 19, 2016

Shift from More to Better for a Marketing-Driven Customer Journey

Content marketing isn’t about creating and publishing more content; it’s about creating relevant, lasting relationships…
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Marketing Strategy
November 18, 2015

Keeping Your Content Marketing Rhythm during a Company Reorg

Companies undertake operational reorganization for a variety of reasons. Whether to catch up with a…
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Sales Enablement Results in Higher ROI on Marketing Content
Marketing Strategy
October 19, 2015

How Sales Enablement Results in Higher ROI for B2B Marketing Content

You’ve likely heard it: the silence in the forest of your content. That’s probably because…
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