Kapost 50: Meet 2016’s Best-in-Class B2B Marketing Teams

Wednesday, December 7, 2016
By: Britta Morris Britta Morris
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I think we can all agree—2016 has been an interesting year. We watched as the world navigated the #Brexit situation while battling in our local gyms for the hottest Pokémon. We marveled at the latest advancements in surgical implants made from 3D-printed titanium and then reacted to the US election this past November. There have been highlights and lowlights this …

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4 Ways to Reach Your Target Audience Using Social

Wednesday, November 9, 2016
By: Britta Morris Britta Morris
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Social media is not a one-size-fits-all marketing strategy, and it requires constant vigilance to maintain. Think I’m joking? We may write (and think and speak) in 140 characters or less, but ask any social media manager and they will tell you executing a good strategy goes beyond penning a few witty tweets. On any given day, at any given hour, …

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Nominations for the 2016 Kapost Awards are Open!

Monday, October 10, 2016
By: Britta Morris Britta Morris
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It’s always awkward to brag about yourself or share a special talent. But here at Kapost, we never shy away from a good story. In fact, we throw our new employees center stage and ask them to do just that during their first company-wide meeting. Most of the responses are standard—like where they’re from or their favorite food. But every …

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How Commvault Won a SiriusDecisions ROI Award with Content Strategy

Monday, June 6, 2016
By: Britta Morris Britta Morris
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Two years ago, Commvault, a data protection and information management solution, was at the height of sales and marketing alignment. Then, the CMO quit. On the edge of a marketing revolution, the marketing team had no CMO, no sales and marketing alignment, and no executive support. Things looked bleak. Flash forward to May 2016. Commvault, a Kapost customer, has a …

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