Chronicling the Content Marketing Revolution
D.T. Pennington is a writer, editor, and content manager living and working in the heart of downtown Denver, Colorado. He is the author of the fiction collection Songs About Whiskey and manages the sustainability blog Not Quite Hippie. You can follow David on Twitter @Courier_New.
Boston Consulting Group covers a lot of ground as an organization of business strategists with expertise in 17 different “practice areas.” BCG is also a reminder that content marketing was around long before the Internet, publishing long-form articles to educate its clients within those areas of expertise. With the recent launch of BCG Perspectives, the [...]
Weidert Group is a full-service marketing firm that has established its employees as thought leaders in the field of inbound marketing via the Whole Brain Marketing Blog. The Weidert team also develops content marketing strategies for its clients, covering a range of industries that include alternative energy, healthcare, food service, and various others. We recently [...]
Darin Diehl, assistant vice president of digital communications Sun Life Financial, publisher of Brighter Life We had our own battery of websites that offered our products and were branded with “Sun Life Financial.” For SEO, they did very well in attracting visitors who were looking for solutions. We got into content marketing to attract [...]
The end of 2011 and beginning of 2012 saw a proliferation of predictions from marketers and content professionals on past and future trends. Forrester’s recent “B2B Marketing Trends and Predictions for 2012” brings the most important themes into a more focused view. Overall, the research firm summarizes that this year will find B2B marketers moving [...]
Museum curators have been around for centuries. Initially employed by kings and emperors to collect art and artifacts from other civilizations, curators eventually came to furnish galleries and museums with those findings, commonly based on a theme. Every piece of the collection was connected and created a strong context and deeper understanding for the viewing patrons. As a content marketer, [...]
