Top 25 B2B Marketers in the C-Suite

Friday, March 3, 2017
By: Emma Farrell Emma Farrell
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In the ever-changing marketing environment, we are experiencing today, B2B marketers are forced to think outside the box now more than ever. How do you reach the correct target market? How do you engage with customers? How do you stand out in this saturated digital marketing world? Today, I am going to introduce to you 25 B2B marketers that have figured …

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How to Grow Your Social Media Following for B2B

Thursday, January 5, 2017
By: Emma Farrell Emma Farrell
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When you create a new social media account, what’s one of the first questions prompted? “Do you want to sync your contact list to find followers?” It’s pretty simple. Your photos, tweets, statuses, and updates won’t be shared with anyone if you don’t have followers. With so many different social networks, it’s crucial to utilize each one correctly.  Some networks …

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Taking Traditional Marketing Outside the Classroom: The New Way

Friday, December 16, 2016
By: Emma Farrell Emma Farrell
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We’ve all heard someone say it… “Print is dead.” “Before you know it everything will be digital.” Whether you agree with those statements or not, the truth is hard to deny; digital has the upper hand, and it’s no different in marketing. I’m currently the social media marketing intern at Kapost. As a senior at the University of Colorado, Boulder, …

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