Why the Customer Experience Starts with Internal Alignment

Friday, November 18, 2016
By: Erica Lindberg Erica Lindberg
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The dust from the content marketing storm has settled. Content marketing is no longer the next big tactic, or the go-to buzzword. It now enjoys a stable spot in the marketing mix, and marketers embrace content as a critical component in their strategies. But, as these things go, a new buzzword has taken its place: customer experience. The reality is that …

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Get It Together: Your Checklist for a Successful Content Marketing Strategy

Friday, July 1, 2016
By: Erica Lindberg Erica Lindberg
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Content marketers, it’s time to get our s*** together. Only 32% of us (down 2% from last year) have a documented content marketing strategy according to CMI’s 2016 B2B Content Marketing Trends-North America. Furthermore, only 30% of B2B marketers say their organization is effective at content marketing, down 38% from last year, according to the same report.  We’ve lamented this …

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Customer Success and Marketing: 3 Strategies to Improve Customer Retention

Monday, June 13, 2016
By: Erica Lindberg Erica Lindberg
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Making the decision to invest in new technology is a long, arduous process. Multiple stakeholders are involved, various technologies must be assessed, and the list of competing requirements can throw a vendor into the middle of a long-anticipated internal brawl over priorities. The potential impact a new technology can have on a team, department, or entire business unit is huge …

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Microsites and SEO: Why B2B Link Building Matters

Thursday, May 26, 2016
By: Erica Lindberg Erica Lindberg
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Everyone loves being called out for doing great work. Recognition gives us a sense of value and validation that what we do matters. So, naturally, we were thrilled when GetApp ranked Kapost #8 on their quarterly ranking report, Top 25 Content Marketing Solutions. The report researches and ranks the top 25 content marketing-focused, cloud-based apps. Its purpose is to act as a …

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8 #SDSummit Case Study Sessions to Attend

Monday, May 23, 2016
By: Erica Lindberg Erica Lindberg
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If you’re headed to Nashville this week for SiriusDecisions’ 2016 Summit then you know the agenda for the week is absolutely packed. From conference sessions, to keynote speakers, to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. Whether you’re attending to discover new research, unveil new B2B innovations, or …

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Top 10 Takeaways from the B2B Customer Experience Report [Original Research]

Tuesday, May 10, 2016
By: Erica Lindberg Erica Lindberg
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Today, everything is connected. From the screen of your iPhone you can: control the heat of your home, monitor your bank account, play music, sync photos, send an email, etc. The advancements in technology over the past ten years have been pretty great—err, unless you’re a B2B marketer. Why? Technology has completely changed the way we market. Adapting to this shift …

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Why B2B Content Marketers Are in Trouble: An Interview with Carlos Hidalgo

Thursday, May 5, 2016
By: Erica Lindberg Erica Lindberg
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Last week, Carlos Hidalgo, author and CEO at ANNUITAS, self-published an open letter on LinkedIn pleading B2B content marketers to STOP creating content: Dear B2B Content Marketer: First let me say that I am one of you. I spend countless hours each week writing about, thinking about and helping my clients maximize the value of content. I am passionate about content marketing and …

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4 Simple Marketing Metrics Templates for Analyzing Content ROI

Tuesday, April 5, 2016
By: Erica Lindberg Erica Lindberg
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Picture this: You just launched a new marketing campaign, and you’re feeling great. That eBook you wrote is beautifully designed and packed full of valuable insights. Your social army is locked and loaded with snackable, sharable content. And, your carefully segmented, personalized emails went out without a glitch. It’s time to break out the champaign and cheers to another successful …

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30 Marketing Technology Experts to Watch #MarTech

Monday, March 21, 2016
By: Erica Lindberg Erica Lindberg
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The intersection of marketing and technology has opened up a pandora’s box of possibilities. From tracking and understanding buyer behavior to attributing marketing activities to real revenue dollars, marketers have come a long way from being the cost-centers they were long considered to be. As marketing organizations continue to earn more budget, they dream of building the perfect tech stack; …

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Global Marketing Trends: How IBM Escaped Email Hell

Wednesday, March 9, 2016
By: Erica Lindberg Erica Lindberg
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It’s no secret that, thanks to the Internet, brands have more opportunity to reach audiences around the world than ever before. But while being recognized worldwide is certainly exciting, getting the right attention in global markets comes with its own list of massive marketing challenges. “Cross-regional team collaboration is a key element in successful global marketing orchestration.”—Forbes For example: Think about how you …

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