Chronicling the Content Marketing Revolution
This post was originally published by Nancy Bhagat on Intel’s Musings of a Marketeer. A few months ago I wrote about the evolution of marketing, recounting the strategic shifts I’ve seen over my career. The one I left off was how brands are becoming publishers. The “miss” is due to the fact that we’re very much in [...]
You’ve heard it before: “Content is King” (and you probably wouldn’t be here if you didn’t think so.) The trick however is creating the right content, for the right people, at the right time. Easier said than done. In comes rich media. Rich media is the combination of text, audio, animations, video, and interactive content [...]
“If you go looking for a friend, you’re going to find they’re very scarce. If you go out to be a friend, you’ll find them everywhere.” – Zig Ziglar No truer words could have summed up content marketing than the words of the famous Zig Ziglar. In a world where we are inundated with commercial [...]
With so many emails coming in their inbox every day, it is not surprising that people don’t read most of the monotonous mass marketing emails anymore. To make your email stand out in your customers’ inbox, the secret is to understand what they find relevant and beneficial. Your customers today need more customized information that [...]
Websites flop every day. Either they’re not marketed well and die a slow death, or customers reject them because of appearance and poor writing. If you want your site to succeed, take aesthetics and style seriously. Here are a few mistakes to avoid if you want your site to compete with the best: Shabby Layout [...]
For those brands and companies just stepping into the world of content marketing, the time and resources it takes to create solid content and stock an editorial calendar can lead to overlooking some basic but essential tactics for promoting that content. And when it comes to traffic, the only way to get it (unless you’re [...]
Today’s post comes courtesy of Chris Peterson of Chicago-based web design agency Straight North. Read more about him at the end of the post. Search Engine Optimization as a practice is constantly evolving. Search engines like Google frequently adjust their strategies and tweak algorithms to be as effective as possible. As marketers, part of our [...]
