Why B2B Marketing Still Needs Social Media

Monday, April 17, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Between daily content creation, constant updates, online conversation management, and striving to stay relevant to a highly curated customer base while remaining competitive, it can seem like an overwhelming nut …

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Spring Clean Your Content: The Basics of a Quick & Dirty Content Audit

Monday, April 10, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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The spring season can inspire the desire to declutter and streamline, which makes it a great time for B2B organizations to spring clean content with a quick and dirty content audit. Broken links, under-performing assets, changes in customer preferences, and content gaps happen even to the best of marketing teams. Instead of putting a content audit off for another season …

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How to Generate Fresh, Customer-Centric Content

Wednesday, March 15, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing. It’s like taking the highlight reel of all your customer’s desires and showing how your business can meet needs easily; it’s akin to a magical partner that doesn’t mind doing all the housework, so you can relax. For B2B marketers, …

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The Top B2B Marketing Events to Attend in 2017

Friday, March 10, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. Events serve up the perfect blend of what organizations need to shape content messages and learn about the latest tech and marketing insights with a little fun, food, and socialization thrown into the mix. In-person events …

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How to Write Marketing Content More Efficiently

Friday, February 10, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. Getting too rooted into one style of content development creates a feeling of being out of touch with customer needs and the market itself. At the same time, a simple, consistent format for content development can really help …

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How to Streamline Workflows for Cross-Functional Content

Wednesday, February 8, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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Influencing a savvy, educated B2B customer requires more than watchable, readable “stuff.” It takes cross-functional content that builds confidence in how an organization does business as a whole. There’s a better shot at wooing a customer with content that reflects all perspectives of expertise available across all teams. A “one team mentality” approach to content creation makes it easier to …

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Writing Tips for B2B Content to Break the “Will They Engage?” Barrier

Wednesday, January 25, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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Using a unique mix of writing tips for B2B content helps organizations accomplish some very important things in a highly competitive digital space. Well-written, dynamic, interesting content: Builds interest and sustainable engagement with target audiences Sets an organization apart from the competition in meaningful ways Keeps clients moving through the buyer’s journey towards purchase, seamlessly …and much more. However, it …

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7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost

Tuesday, January 10, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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If you really want to give your B2B organization a boost, focus on developing ninja-like skills around internal content creation. Internal stakeholders each have a unique perspective and level of experience regarding products, services, and customers, as well as a vested interest in the overall success of the company. This makes their knowledge and insight even more essential than market …

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10 Trends for B2B Marketing in 2017

Thursday, December 29, 2016
By: Katrina Pfannkuch Katrina Pfannkuch
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As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how? Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not …

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Taking Integrated Marketing to the Next Level

Tuesday, December 6, 2016
By: Katrina Pfannkuch Katrina Pfannkuch
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By now B2B companies have heard why it’s essential to build an integrated marketing strategy. Integrated marketing is more efficient, streamlines efforts and provides a clear and cohesive way for teams to align around a central strategy, setting the stage to create clear content that addresses customer pain points and converts. When an integrated marketing campaign is a success, it’s …

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