Solving the Content Production Problem, According to IBM Analytics

Wednesday, April 12, 2017
By: Kelsey Loughman Kelsey Loughman
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If you look at the stats on the current state of B2B marketing, content marketing is still going strong—as in, 89% of B2B marketers are using a content marketing strategy, 29% of global marketing budgets are spent on content marketing, and 39% of companies are planning on increasing that budget for 2017, according to the most recent B2B marketing survey …

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How to Double Asset Production, According to Lenovo

Wednesday, March 22, 2017
By: Kelsey Loughman Kelsey Loughman
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When it comes to content creation, the struggle for getting things out the door is real. All too often, teams come up with an idea—be it a blog post, eBook, or webinar—only for the actual deliverable to be left incomplete. The result? You jump back into your inbox after a few weeks and find that long forgotten task of, “Hi! …

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5 Strategies to Help Teams Thrive after a Merger

Friday, March 17, 2017
By: Kelsey Loughman Kelsey Loughman
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A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones. But when …

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Creativity and Productivity: The Importance of Focused Downtime

Monday, March 13, 2017
By: Kelsey Loughman Kelsey Loughman
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If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible. On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing …

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5 Marketing Challenges from Top B2B Marketing Leaders [Infographic]

Monday, February 20, 2017
By: Kelsey Loughman Kelsey Loughman
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Remember “back in the day” when a solid content marketing strategy involved little more than a solid blog post, a Twitter account, and some SEO keyword research? Ahh, the good ol’ days.  For the early adopters of content marketing, our current days can feel pretty bleak. Somewhere among the eruption of teams, tools, and channels across the marketing landscape, content …

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How Commvault Conquered Content ROI [Video]

Friday, February 17, 2017
By: Kelsey Loughman Kelsey Loughman
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How does your content strategy map to revenue? Do you know the ROI of the content you create? For most marketers, the answer is no. The future of marketing is driven by metrics—and the most important metric is revenue. Measuring ROI is key. Without ROI, even high-performing teams risk losing out on people and budget. More importantly, ROI builds confidence …

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B2B Marketing Strategy: The Art of Saying No

Wednesday, November 2, 2016
By: Kelsey Loughman Kelsey Loughman
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No. How does that word make you feel? Seriously, I want to know. Because I’m guessing that most people view the word “no” with a negative connotation. Poor no. Brandished as a word only used by feisty toddlers, resistant to sharing, or perhaps stringent parents, hell-bent on ensuring their teenager never has any fun. However, maybe no has just gotten …

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Ask the Experts: On Creating Content at Scale

Wednesday, October 19, 2016
By: Kelsey Loughman Kelsey Loughman
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Scalable. As in, “Will this scale?” Perhaps one of my favorite cheeky questions from 10 Tricks to Appear Smarter in Meetings—followed closely by encouraging everyone to “take a step back.” But in all seriousness, scale is a major concern for many organizations because true scale is more than just growth—scale means a process can be optimized, shared across teams, and, …

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Ask the Experts: Making the Most of Full-Funnel Marketing—and Avoiding Content Waste

Wednesday, October 12, 2016
By: Kelsey Loughman Kelsey Loughman
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There are few things more annoying to a content marketer than content waste. When a team puts time, effort, and creative energy into a piece of content, there’s an expectation all the hard work was worth it. And yet, marketing inefficiency in the form of unused content seems to continue—that’s the estimated $958M in wasted spend we like to “forget” …

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Ask the Experts: How to Achieve Cross-Team Marketing Alignment

Wednesday, October 5, 2016
By: Kelsey Loughman Kelsey Loughman
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One of the most essential competencies of a successful modern marketing organization also happens to be the most difficult: cross-functional alignment. Achieving cross-functional alignment requires internal agreement on set priorities—be they for a week, month, quarter, or year. Then, these priorities must be highly visible across an organization, to ensure people are accountable. That means each and every person on …

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