5 Ways to Map Content to the Buyer’s Journey from Netskope’s VP of Marketing

Tuesday, February 2, 2016
By: Kelsey Loughman Kelsey Loughman
View Post

When it comes to customer-centric marketing, Netskope understands how to plan, create, distribute and analyze content that crushes it. Netskope, providers of cloud-based security, focuses on creating high-quality content in diverse formats. Their upbeat style makes for an approachable experience that engages and delights customers. “In the beginning you do whatever it takes…But, if you want to be a content juggernaut, you need …

Read More

Trading Phantom Content for High-Quality Content That Sticks

Thursday, January 28, 2016
By: Kelsey Loughman Kelsey Loughman
View Post

You want to craft an effective content strategy, but you’re overwhelmed by the chaos of content marketing. You know your plan lacks the focus it needs to really make an impact. This muffled strategy often results in “phantom content”—content that is published only to disappear without generating or nurturing leads. With 88% of marketers looking to address creating high-quality, engaging content in …

Read More

How Rockwell Automation Created Alignment across 22k Employees [ON-DEMAND WEBINAR]

Monday, January 25, 2016
By: Kelsey Loughman Kelsey Loughman
View Post

Last week, Tressa Knutson Bruggink, Director of Internal Communications at Rockwell Automation, joined Kapost for the first installment of the Kapost 50 Webinar Series, 5 Ways to Align an Enterprise to One, Powerful Message.  You can check out the quick, 15-minute webinar right here. But, if you’re crunched for time, check out the highlights! Five Core Strategies of the Connected Enterprise Rockwell Automation, …

Read More

4 Simple Solutions to Optimize Your B2B Marketing Plan for CX

Thursday, January 21, 2016
By: Kelsey Loughman Kelsey Loughman
View Post

At the heart of content marketing is the customer. Your customer is the driving factor behind content creation, but all too often we think of our customers in a one-dimensional way, aiming to grab their attention, only to leave them in a black hole of misdirection at the middle of the funnel. This isn’t B2C folks—our sales cycle requires meeting …

Read More