How Rockwell Automation Created Alignment across 22k Employees [ON-DEMAND WEBINAR]

Monday, January 25, 2016
By: Kelsey Loughman Kelsey Loughman
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Last week, Tressa Knutson Bruggink, Director of Internal Communications at Rockwell Automation, joined Kapost for the first installment of the Kapost 50 Webinar Series, 5 Ways to Align an Enterprise to One, Powerful Message.  You can check out the quick, 15-minute webinar right here. But, if you’re crunched for time, check out the highlights! Five Core Strategies of the Connected Enterprise Rockwell Automation, …

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4 Simple Solutions to Optimize Your B2B Marketing Plan for CX

Thursday, January 21, 2016
By: Kelsey Loughman Kelsey Loughman
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At the heart of content marketing is the customer. Your customer is the driving factor behind content creation, but all too often we think of our customers in a one-dimensional way, aiming to grab their attention, only to leave them in a black hole of misdirection at the middle of the funnel. This isn’t B2C folks—our sales cycle requires meeting …

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