The Business Value of Content Marketing [Webinar]

Tuesday, April 25, 2017
By: Laura Schwecherl Laura Schwecherl
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There aren’t many more ways for us to say it: getting your content operation organized is critical to the success of your B2B marketing organization. We can talk, talk, talk about content strategy and thought leadership all day, but when it comes down to it, you’d probably rather hear from someone other than a marketing software company, right?  Your wish is …

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5 Ways to Use Your Blog to Test New Ideas

Friday, March 24, 2017
By: Laura Schwecherl Laura Schwecherl
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Testing, testing…is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” But we all know that more content isn’t …

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Top Insights On How to Take Your Content to the Next Level [Webinar]

Thursday, March 9, 2017
By: Laura Schwecherl Laura Schwecherl
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Ready for some real talk? Your content needs to grow up. Content marketing has a lot of moving parts, and it can feel nearly impossible to produce a productive strategy to scale your operations. To create the simplicity amidst the content marketing chaos, we’ve developed a content operations maturity model. The model aims to help B2B companies understand what an effective model looks …

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The Psychology Behind a B2B Marketing Plan

Monday, March 6, 2017
By: Laura Schwecherl Laura Schwecherl
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Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. Behind a business are (newsflash!) humans. Still, how we communicate with prospects and customers should be different than the B2C marketing approach. How come? The Purpose of the Purchase The key difference between B2B and B2C is all about the purpose of the purchase. In B2C, you’re …

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Expert Advice on Conquering Modern Marketing [On-Demand Webinar]

Wednesday, February 15, 2017
By: Laura Schwecherl Laura Schwecherl
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Marketers, whether or not we want to believe it, we’re working in the dark ages. Sounds a little dramatic, no? Stay with us here. As B2B marketers, it’s safe to say we’re consistently battling roadblocks and challenges that hinder us from doing the work we’re passionate about, and what makes content so cool—the ability to connect, persuade, and educate others. …

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Shedding Light on Modern Marketing Needs

Tuesday, January 31, 2017
By: Laura Schwecherl Laura Schwecherl
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We’ve said it once, and we’ll say it again: Marketers are living in content chaos. Whether it’s content that isn’t optimized for the right customer at the right time, stays unused, or is too hard to track and measure—there’s a genuine need to pull content marketing out of the dark and into the light. Now, don’t get us wrong: Marketing has made …

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Learn from 2016’s Best-in-Class B2B Marketing Teams [On-Demand Webinar]

Thursday, January 26, 2017
By: Laura Schwecherl Laura Schwecherl
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Last week, we sat down with three marketing rockstars from our Kapost 50 awards—Rafi Kretchmer from Panaya, James Furbush from AthenaHealth, and Dylan Press from Kroll—and took a deep dive into how they implemented world-class B2B marketing campaigns on their teams. Whether you were there or not, make sure to re-watch the webinar here. Here’s a quick synopsis of what went …

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10 Must-Read B2B Marketing Blog Posts of 2016

Monday, December 19, 2016
By: Laura Schwecherl Laura Schwecherl
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With 2017 only 12 days away, consider this your New Year’s Resolution: Become a marketing pro by regularly reading cutting-edge content from B2B thought-leaders. We’re here to help make the resolution a reality. Before you curl up with a good book next to the fireplace, check out these top 10 best blogs from 2016 that’ll jump-start your reading list, along …

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