Expert Advice on Conquering Modern Marketing [Webinar]

Wednesday, February 15, 2017
By: Laura Schwecherl Laura Schwecherl
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Marketers, whether or not we want to believe it, we’re working in the dark ages. Sounds a little dramatic, no? Stay with us here. As B2B marketers, it’s safe to say we’re consistently battling roadblocks and challenges that hinder us from doing the work we’re passionate about, and what makes content so cool—the ability to connect, persuade, and educate others. …

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Shedding Light on Modern Marketing Needs

Tuesday, January 31, 2017
By: Laura Schwecherl Laura Schwecherl
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We’ve said it once, and we’ll say it again: Marketers are living in content chaos. Whether it’s content that isn’t optimized for the right customer at the right time, stays unused, or is too hard to track and measure—there’s a genuine need to pull content marketing out of the dark and into the light. Now, don’t get us wrong: Marketing has made …

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Learn from 2016’s Best-in-Class B2B Marketing Teams [On-Demand Webinar]

Thursday, January 26, 2017
By: Laura Schwecherl Laura Schwecherl
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Last week, we sat down with three marketing rockstars from our Kapost 50 awards—Rafi Kretchmer from Panaya, James Furbush from AthenaHealth, and Dylan Press from Kroll—and took a deep dive into how they implemented world-class B2B marketing campaigns on their teams. Whether you were there or not, make sure to re-watch the webinar here. Here’s a quick synopsis of what went …

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10 Must-Read B2B Marketing Blog Posts of 2016

Monday, December 19, 2016
By: Laura Schwecherl Laura Schwecherl
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With 2017 only 12 days away, consider this your New Year’s Resolution: Become a marketing pro by regularly reading cutting-edge content from B2B thought-leaders. We’re here to help make the resolution a reality. Before you curl up with a good book next to the fireplace, check out these top 10 best blogs from 2016 that’ll jump-start your reading list, along …

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