Chronicling the Content Marketing Revolution
Mike Lewis is the co-founder of Kapost, the leading content marketing software platform, which powers The Content Marketeer. Follow him on Twitter @pescatello.
The term “Content Marketing” has become quite the buzzword in 2013 – especially from marketing professionals. But, even with its ubiquity, marketers are still struggling to define the meaning. Because of this ambiguity, many in the industry are wondering, “is content marketing really a thing I need to pay attention to?” Let me tell you, [...]
The term “content marketing” has been hot in 2012 and is often heralded as the best new marketing tactic. “Sure, there are still other ways to get in front of your target audience, but content marketing is proving to be an indispensable tool to complement traditional communications strategies,” writes Brian Aitken, director of new media [...]
