Chronicling the Content Marketing Revolution
Jeff Davis is the Editorial Director at Original9 Media, a leading content marketing agency. Jeff is a long-time publishing industry veteran, having worked at Time Inc., Hearst, CNET, and finally at CBS, where he was Executive Editor of BNET. Below Jeff shares how he’s translated his experience in running traditional publishing operations into managing content [...]
Gina Welker is the Online Strategy & Community Manager for AT&T, where she manages the Networking Exchange Blog and supports the Networking Leaders Academy blogger community. Gina brings more than five years of communications experience in both agency and corporate environments, leading a variety of public relations, advertising and social media efforts. Below Gina shares [...]
With 15 years experience in the human resources and workforce consulting space, Todd Wheatland has overall responsibility for thought leadership and global marketing initiatives at Kelly Services. Kelly provides staffing, outsourcing and consulting services, generating $5 billion in revenue annually. Below Todd shares how he and Kelly use personas & buying stages to create their [...]
“Attention Marketers: Hire a Journalist!” That’s the headline of a blog post by one of content marketing’s most revered pioneers, David Meerman Scott. order viagra uk He published it in May 2007. Fast forward five years to today, and the field of content marketing is exploding, with many businesses heeding Scott’s call to action. Among [...]
“It’s becoming more critical for all companies to understand how content works across brand engagement and the sales cycle,” says B2B content specialist Amanda F. Batista, the former managing editor of DemandGen Report. “That said, qualitative measurement is imperative to support repeatable processes for success. By understanding the messaging and formats that resonate with [...]
“When launching something new, don’t even move a muscle until you deeply understand or become your audience.” Those words of content marketing wisdom come from Kim Caviness, senior vice president of content for TMG Custom Media and a former newspaper and magazine editor at such esteemed publications as Condé Nast Traveler. Caviness is among today’s [...]
“Think bigger than the next sales cycle,” advises Jesse Noyes. “It’s about building a reputation today that will help you prosper many quarters from now. Besides having sound ethical principles, content is your best means to establishing this reputation.” The managing editor of Eloqua is among today’s release of five journalists working in content marketing, [...]
The second installment of our 25 Journalists in Content Marketing package—which will be released in-full Monday, September 17—features Story Worldwide’s Keith Blanchard, Tracy Fitzgerald of King Content, Boeing’s Chris Haddox, Anthony Noguera of Ai, and Contently’s Erica Swallow. Click through to read their responses to our questions about the roles they play in their organizations’ [...]
This week, the Marketeer rolls out a new list in the vein of our “50 brands and marketers to watch” campaigns. Each day, we’ll debut five interviews from our list of 25 Journalists in Content Marketing before releasing the entire package as one slideshow on Monday, September 17. Today’s group includes Sympoz Inc.’s Lisa Greim, Paul Conley of Paul Conley [...]
Since we began publishing The Content Marketeer in November 2011, we’ve spoken with numerous communications-industry leaders in various stages of adopting content marketing. For many, the tactic is new, and implementing it requires some organizations to undergo significant cultural changes. Back in March, Heather Meza offered Marketeer readers a glimpse into how Cisco Systems’ Services [...]
