Why Every Content Strategy Needs a Managing Editor

Monday, October 24, 2016
By: Robert McGuire Robert McGuire
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Jane, a director of marketing at a SaaS company, eagerly opens the email attachment. She is charged with designing and implementing a content strategy that will grow the startup’s user base, and she’s relieved to have this first draft—delivered on time—from Dan, a freelance writer she hired to develop blog posts and white papers. It’s been a long road to …

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