6 Different Types of Buyer Journey Maps

Wednesday, April 5, 2017
By: rochana.rapkins
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Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. According to Forrester, 74% of buyers do more than half their research online before making an offline purchase, and …

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10 Top B2B Marketing Metrics for 2017

Monday, March 27, 2017
By: rochana.rapkins
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The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study, marketing spend is on the rise for the third consecutive year. Yet Kapost’s B2B Customer Experience Benchmark Report reveals only 12% of B2B marketers rate themselves as “very effective.” Where’s the disconnect? It’s time to connect your content …

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