Chronicling the Content Marketing Revolution
Toby Murdock is the publisher of The Content Marketeer and the CEO of Kapost, the leading content marketing software platform. Follow him on Twitter @tobymurdock.
While Joe Pullizzi talks passionately about the long history of content marketing, it is only recently that content marketing has exploded, with more and more marketing departments transforming themselves into publishers. buy viagra online As new business strategies like modern content marketing emerge, the software industry reacts with new offerings to organize and optimize those business [...]
“Brands must become publishers!” is the rallying cry of the content marketing revolution. More and more marketing departments are joining in the movement and are creating content focused on their customers’ in viagra soft tabs uk terests instead of their own products. They are finding, of course, that this is a much better way to [...]
Content marketing is hot. White hot. SEO and digital-marketing thought leaders are declaring content marketing the next big thing. The strategy of content marketing makes sense: Instead of pushing messages about your product at prospects, pull prospects toward you by publishing content about your prospects’ interests. Search rank, traffic, leads, and all sorts of goodness flow [...]
There is a lot of excitement these days around content marketing. It has come a long way from the days when just a few pioneers were practicing it and advocating for it. Today, most marketers know they shouldn’t push product message at prospects, but instead need to pull in those prospects with content that speaks [...]
A version of this post was first published by The Content Marketing Institute. As media publishers have evolved in the digital era, they have found that in order to succeed they need to produce great content as well as cultivate a community of influencers within their industries. These influencers serve the key function of providing [...]
It wasn’t so long ago that “search marketing” reigned supreme. Social media and content marketing were in the distance, but their value hadn’t yet come of age. Yet, even then, digital visionaries like Rand Fishkin were assigning their own value to the online marketing trifecta we’ve referred to as “the big three.” As CEO of [...]
“Content is king!” has been ringing in marketers’ ears ever since Bill Gates made the proclamation in a 1996 essay. In it, he predicted all companies would eventually become Internet publishers. But only recently have many brands truly recognized the power of producing content about their customers’ interests as a way to attract them and [...]
Despite explosive growth in the practice of content marketing, it’s still a relatively new concept for a lot of brands and agencies. In fact, many interpret it as social media marketing, with which marketers tend to be more familiar and comfortable. And although the two go hand-in-hand, they are distinct practices. To further explain, I [...]
Content marketing is quickly manifesting into the mainstream. From a niche trend championed by a select few during the legacy-media era, it’s now recognized by leading marketing minds as a strategy that must be considered. Our mission at The Content Marketeer is to provide marketing professionals with the best know-how, analysis, and models in content [...]
