Today, everything is connected.
From the screen of your iPhone you can: control the heat of your home, monitor your bank account, play music, sync photos, send an email, etc. The advancements in technology over the past ten years have been pretty great—err, unless you’re a B2B marketer.
Technology has completely changed the way we market. Adapting to this shift has proven difficult for many B2B companies. The four Ps of marketing (price, product, promotion, and place), long considered the spine of great marketing, have become completely obliterated by right³: right content, right person, right time. If a buyer’s experience with your brand isn’t highly-targeted and consistent across channels and devices, they’re unlikely to continue engaging with you.
Customer experience isn’t just another tactical fad.
Customer experience isn’t just another tactical fad—it’s every interaction a buyer has with your brand, and each touch point matters.
That’s why we surveyed hundreds of B2B marketers from a variety of industries to find out: How successful are B2B marketers at delivering customer experiences, what are the greatest barriers, and what tactics are most effective?
Here’s what we found (or download the complete report here):