Chronicling the Content Marketing Revolution
Once you understand the content your buyers want, it’s time to give it to them. So, how do you do that? Today let’s talk about building your content team. Leverage your existing talent. Before bringing in a contractor or new hire, take a look at your internal resources. If you have a subject-matter expert in-house, [...]
If you are currently creating or maintaining a content marketing initiative, you probably already know that content marketing is a balancing act. On one hand, you have organizational goals. You need to sell products, increase revenues, build customer loyalty. On the other hand, you have user goals. You have to entertain and inform. You have [...]
“Brands must become publishers!” is the rallying cry of the content marketing revolution. More and more marketing departments are joining in the movement and are creating content focused on their customers’ in viagra soft tabs uk terests instead of their own products. They are finding, of course, that this is a much better way to [...]
Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email. Brand Journalism: Cisco’s Innovative Approach to Online Content Marketing: Karen Snell, Cisco’s digital lead, discusses the company’s new commitment to brand journalism and how it’s using articles, video series, and more to better connect with [...]
When I first moved to St. Louis, I had no clue where anything was and really only knew how to get from my apartment to work, which was downtown. One morning on the way to work I noticed my gas light was on, but because I was running late (and had no frickin’ clue where [...]
“Attention Marketers: Hire a Journalist!” That’s the headline of a blog post by one of content marketing’s most revered pioneers, David Meerman Scott. order viagra uk He published it in May 2007. Fast forward five years to today, and the field of content marketing is exploding, with many businesses heeding Scott’s call to action. Among [...]
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. The Definitive Guide to Social Marketing: 80+ Pages Packed with Social Marketing Tips and Best Practices via Marketo order generic viagra Growing Revenue Through Alignment [INFOGRAPHIC]: How aligning, integrating, and customizing your social [...]
“It’s becoming more critical for all companies to understand how content works across brand engagement and the sales cycle,” says B2B content specialist Amanda F. Batista, the former managing editor of DemandGen Report. “That said, qualitative measurement is imperative to support repeatable processes for success. By understanding the messaging and formats that resonate with [...]
“When launching something new, don’t even move a muscle until you deeply understand or become your audience.” Those words of content marketing wisdom come from Kim Caviness, senior vice president of content for TMG Custom Media and a former newspaper and magazine editor at such esteemed publications as Condé Nast Traveler. Caviness is among today’s [...]
“Think bigger than the next sales cycle,” advises Jesse Noyes. “It’s about building a reputation today that will help you prosper many quarters from now. Besides having sound ethical principles, content is your best means to establishing this reputation.” The managing editor of Eloqua is among today’s release of five journalists working in content marketing, [...]
