Chronicling the Content Marketing Revolution
Last week, we talked about two common content marketing concerns—generating ideas for engaging content and having the time to produce that engaging content—and I proposed that part of the solution is content re-use. By re-using existing content or creating new content that can be re-used in multiple places, we can reduce the time spent on [...]
This Friday, in case you haven’t digested a healthy dose of fantastic content for the week, I’ve compiled three of my favorite content marketing articles from three of my favorite content marketing resources. They rarely disappoint–and this week was no exception. Enjoy! Creative hell. Yep, I’ve been there. This week in fact. Need directions to [...]
Amanda Batista, the content marketing manager at Oracle | Eloqua, straddles two worlds that, until recently, were in quarantined camps: marketing and journalism. Oh, times have changed. Today, we understand that marketing and editorial are complimentary. And really, they always were, but until recently there was a forced separation between editorial interests and business interests, [...]
One of the most common concerns for businesses considering content marketing is this: “I would start a blog/newsletter/campaign…but how will I possibly come up with enough ideas to keep things going?” Then there’s this one: “We’ve got this great new idea for a newsletter/blog/microsite, but, holy crap, where is the content going to come from?” [...]
You’ve heard it before: “Content is King” (and you probably wouldn’t be here if you didn’t think so.) The trick however is creating the right content, for the right people, at the right time. Easier said than done. In comes rich media. Rich media is the combination of text, audio, animations, video, and interactive content [...]
This week, there were quite a few redefinitions and evolutions occurring. And in my opinion, the three articles below will open your mind to new ways of envisioning terms we hear all the time, in this case, the modern marketer, collection week, and content reuse. Enjoy! We talk a lot about the modern marketer. Why? [...]
Note: This is part of an ongoing series called the Kapost Customer Success Log where we share stories and best practices around Kapost. I get a lot of great questions from our customers. Some are around best practices and strategy. Others focus on features and functions. But at the top of the list is, “What tools complement Kapost?” [...]
“Anything you would ever need in a lab” is how Katherine Scott describes the scope of Thermo Fisher Scientific’s product offerings. In other words, when the company uses “the world leader in serving science as its tagline,” they aren’t exaggerating. Less than a year ago, Katherine was hired on as corporate marketing specialist for the [...]
Webinars are fabulous affairs, indeed. They’re convenient, inexpensive, educational, social…and they’re one of the most popular ways for B2B marketers to reach new customers and build enduring relationships with existing ones. According to a recent study by the Content Marketing Institute, 59% of B2B marketers are using webinars (up from 46% last year) and 61% [...]
Happy Friday, content marketers! This week, let’s take a zen approach to content marketing. Just what you need on a Friday afternoon following a busy week, right? Right. Consider Lee Odden, Rebecca Lieb, and Anna Ritchie your spiritual marketing leaders. They’re going to walk you through creating personas for the people they are now (not [...]
