Chronicling the Content Marketing Revolution
This week (and last week, for that matter), some brilliant posts and articles graced our content marketing feeds. You can find a few of our favorites below, including posts featuring puns, personas, and proper personnel. Enjoy! As we say hello to a new Pope, we must say goodbye to our dear friend, the Google Reader. [...]
There are a lot of benefits to implementing a content marketing strategy. Focusing on quality, buyer-centric content drives the right traffic to your website, moves buyers down the funnel, generates new opportunities, and speeds up the sales cycle. You know all of this. You’ve read the articles and seen the reports. But when actually establishing your [...]
We’ve said it over and over: quality content and marketing automation go hand and hand. Without the right content, you aren’t getting the best value from your marketing automation software. A winning marketing strategy requires getting the right content in front of the right prospects at the right time–and marketing automation has elevated the game. [...]
In the first installment of our three-part blog series, dedicated to the key building blocks of a successful content marketing operation, we covered creating targeted content for buyers personas at each stage of the buyer’s journey. Why is it such an important step? Creating targeted content enables you to deliver valuable and interesting information, engage [...]
“SiriusDecisions estimates that the buyer’s journey is 70% complete by the time a sales person is contacted.” – Eloqua’s Grande Guide to Sales Enablement Let’s pause here and take that in. 70% of your sales funnel happens before you even know you have a prospective buyer. If you’ve been in marketing for even a few [...]
“If you go looking for a friend, you’re going to find they’re very scarce. If you go out to be a friend, you’ll find them everywhere.” – Zig Ziglar No truer words could have summed up content marketing than the words of the famous Zig Ziglar. In a world where we are inundated with commercial [...]
Full disclosure: I’m nowhere close to being a Google+ expert. In fact, I was gathering helpful articles for my own personal reference when I realized, maybe there are others in the same boat? Hence, today, we depart from our traditional Week in Content Marketing roundup to focus on Google+. Google+ has been popping up all [...]
At Kapost, we work with some of the best content marketers in the world. Over the past four years we have seen an explosion of content requirements for the B2B marketing organization. The buyer’s journey has changed, and with 65% of B2B buyers evaluating their solutions prior to engaging with sales, marketers and your content [...]
Once upon a time, ad agencies ruled the roost. You already know this. It’s why we have shows like Mad Men, where what it took to sell things was just some really smart, gorgeous advertising. It was all about creative campaigns. It was about talking to your customers. It was, essentially, a one-step sales funnel. [...]
Oh, the Oscars. Last night, we witnessed posh gowns and slick tuxedos, awkward jokes and on-stage blunders, tears of joy and glares of disapproval. While the drama is endless and the glamour intoxicating, for we word-nerds, there’s nothing like the speeches. Here, we catch glimpses–however carefully rehearsed–of the people behind the role. But from Hollywood [...]
