Chronicling the Content Marketing Revolution
Content marketing is not a simple undertaking. Fortunately for the motivated marketer, there is a healthy online supply of content marketing how-to articles, infographics, and video tutorials about killer headlines, effective SEO, readable sentence structure…and it’s all important. But no how-to guide will help you move the needle without having first established a strong content [...]
Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email Create a Buyer Persona-Based Content Marketing Strategy: Content drives lead generation and moves prospects through the funnel. Create content around your buyers–their needs, challenges and the topics they care about–and your content will [...]
2012 was a big year at DocuSign. The company kicked off a content marketing initiative while implementing a total of 36 automated nurture programs. You know what else happened in 2012? Their pipeline doubled, revenue jumped and they reached 127% of their targets at the first half of the year. They may be onto something. As DocuSign’s VP [...]
Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email 8 Content Marketing Ideas You Haven’t Tried: Providing fresh content marketing ideas to increase engagement and reinvigorate your efforts in 2013. Via Eloqua Newsjacking: 6 Tips to Help Your Branded Content Use the News: Listing the [...]
You’ve been focused on implementing a 2013 strategy, planning and budgeting for the quarter to come, choosing categories and personas to target, brainstorming content to create…it’s been a busy time for content marketers and it’s still January. But today, we propose a short break to reacquaint yourself with your company’s mission and principles and to see how [...]
Modern marketers know that content is critical to their success. But the question now is: How? How do marketers become content publishers? Kapost, the leading content marketing software platform, and Eloqua, the leading revenue performance management solution, are pleased to announce the Content Marketing Bootcamp on February 21st in San Francisco, which will feature 10 sessions designed for Enterprise B2B marketers [...]
Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email A Conversation with Marcus Sheridan on B2B Content Marketing: Detailing the content saturation index (CSI), the definition of awesome content and reviewing the golden rules of content marketing. Via OpenView Blog CMOs [...]
Never, never talk about yourself. Always about her. Ryan Gosling… life coach and content marketing extraordinaire? In the popular romcom, Crazy, Stupid, Love., Steve Carell’s character, Cal, relies on the advice of charmer, Jacob, played by Ryan Gosling. Jacob coaches Cal on how to get his mojo back, specifically how to pick up girls at [...]
Happy New Year, Content Marketers! A new year marks a new set of resolutions– mainly getting fit… content marketing fit. The Marketeer Team spent 2012 learning and establishing content marketing best practices, refining our operation of the content marketing machine, generating content across a more expansive set of content types, measuring the performance of content [...]
Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email How Red Bull buying viagra from canada Takes Content Marketing to the Extreme: Comparing the brand’s extreme sports mentality with their extreme marketing strategy, and sharing their publishing tactics and content marketing [...]
