Content Marketing: To Outsource Or Not To Outsource?

Openview for The Content Marketeer

A few weeks ago, venture capital firm, OpenView Venture’s Director of Content Strategy, Kevin Cain, posted a blog post discussing content marketing service platforms and their necessity in your organization. Kapost was amongst the service platforms he listed. After thanking Kevin for the shout out, he replied with a basic question about Kapost’s offering and [...]

The Week in Content Marketing: The Boardroom, Differentiation, Buyer Trends, And More

Photo credit: Sales Benchmark Index

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email Five Tips for Building A Case for Marketing in the Boardroom: Sharing tips on how to position your marketing goals to the CEO, detailing their alignment with overall company goals and revenue-generating initiatives. Via [...]

Sean Callahan of Bizo’s Remix Turns Data Into Great Content

Sean Callahan of Bizo

It’s been said that if there is such a thing as an “information economy,” there is enough glut in the marketplace to render information valueless. Surely, there is no want of information. What is needed, however, is analysis and curation of all this information, so we can actually use it. This problem is at the [...]

The Week in Content Marketing: ICMAs, Holy Grail, Facebook Stories, And More

eloqua chart for the content marketeer

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email Your Best Sales Rep: The Int cialis order ernal Content Marketing Agency: Teaching the fundamentals of ICMAs and their affect on organizations. Via Sales Benchmark Index Targeted Content: The Holy Grail of [...]

Audience Development: Attracting Visitors To Your Content

Audience Development for The Content Marketeer

Content Marketing Spotlight: Original9

Original9 Media logo for The Content Marketeer

Jeff Davis is the Editorial Director at Original9 Media, a leading content marketing agency. Jeff is a long-time publishing industry veteran, having worked at Time Inc., Hearst, CNET, and finally at CBS, where he was Executive Editor of BNET. Below Jeff shares how he’s translated his experience in running traditional publishing operations into managing content [...]

The Week in Content Marketing: Benchmarking, Technical CMOs, PR, And More

Photo credit: PRWeb

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email How To Get Started With Benchm buy propecia online no prescription arking For Content Marketing: Detailing the priorities for business leaders to begin benchmarking and dividing benchmarking into two levels, quantitative and [...]

Content Marketing Spotlight: AT&T

at&tlogo for the content marketeer

Gina Welker is the Online Strategy & Community Manager for AT&T, where she manages the Networking Exchange Blog and supports the Networking Leaders Academy blogger community. Gina brings more than five years of communications experience in both agency and corporate environments, leading a variety of public relations, advertising and social media efforts. Below Gina shares [...]

Content Marketing Spotlight: Kelly Services

Kelly Services Logo for The Content Marketeer

With 15 years experience in the human resources and workforce consulting space, Todd Wheatland has overall responsibility for thought leadership and global marketing initiatives at Kelly Services. Kelly provides staffing, outsourcing and consulting services, generating $5 billion in revenue annually. Below Todd shares how he and Kelly use personas & buying stages to create their [...]

The Week in Content Marketing: SEO Experts, EBook Repurposing, Sales Reps, And More

Photo Credit: The Future of Ink

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email The Evolution of Cont canadian pharmacy cialis ent Marketing – An SEO View: The US Edition (Part 2):Sharing opinions from five industry experts on the effects of content marketing on today’s SEO [...]

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