Breaking Bad Guide to Storytelling for the Content MarketeerFew events get the creative juices flowing like attending a conference with fellow marketers. Combine that with the creator of Breaking Bad and you’ve definitely got our attention.

We already shared a few of the must-see sessions for content marketers at this year’s Eloqua Experience. But the opening evening keynote with Breaking Bad showrunner Vince Gilligan has us especially excited. Not only is he responsible for an award-winning series that I happen to love, but when reexamining the show’s five seasons, the lessons for marketers – especially content marketers – seem to pop out one after another.

So we teamed up with Beutler Ink to cook up an infographic for Eloqua Experience. “The Breaking Bad Guide to Storytelling” delves into the techniques and twists employed by the writers, producers and staff to keep the audience tuning in every week…or binge watching on Netflix. From Gilligan’s dedication to his pre-planned narrative arc to his adaptability to audience demands, we listened closely to the words of the creators themselves and compiled the key lessons every marketer should note.

Go ahead and grab the infographic below. Use the embed code below it to put it on your own blog or site. And, lastly, stop by the Kapost booth (#211) at Eloqua Experience for a chance to win the entire Breaking Bad series on DVD.

 

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