Chronicling the Content Marketing Revolution
Kohlben Vodden is the head of social media and content strategy at OgilvyOne, “arguably the largest direct and interactive marketing network in the world,” according to its website. Established in 1972, OgilvyOne has 150 offices in 30 countries and serves clients like British Airways, IBM, and American Express. The agency’s size is almost unfathomable, but [...]
What comes first: the content, or the content strategy? Few, if any, content strategists would recommend producing content without a strategy in place, but Katie Del Angel took a slightly different approach. Del Angel is a marketing specialist at ISITE Design, a digital agency with outposts in Boston and Portland, Oregon. Prior to the first [...]
The convergence of content, search, and social media marketing practices is on the minds of many here at the 2012 Online Marketing Summit. We’ve spoken with numerous marketing leaders—from CMOs to agency vice presidents and enterprise-level managing editors—since we arrived. And all of them have found success in the integration of “the big three.” Last [...]
“Find out what it’s like to be a user.” That’s the advice YouTube Next Lab’s Ryan Nugent gives a group of would-be YouTube content creators in a scene from John Seabrook’s January 16 New Yorker article, “Streaming Dreams.” The feature begins with YouTube’s creation story and closes at the launch of the site’s much-discussed Original [...]
