Chronicling the Content Marketing Revolution
When it comes to content production at enterprise organizations, there’s a serious problem with supply and demand. In fact, SiriusDecisions reports that 60-70% of content produced by B2B marketing teams goes unused, stuck forever in digital purgatory, where no one will ever access it. Why? Because communication between business units and departments is down, organizations [...]
Oh, Boston. You brilliant city. Yesterday, Kapost and Oracle | Eloqua hosted Content Marketing Bootcamp in this fair city. After spending a wonderful day absorbed in conversations with world-class marketers and listening to presentations by pioneers in content, we wanted to dedicate today’s post to the impressive Content Marketers of Boston. If you weren’t able to [...]
Some call it a “funnel.” Some say “pipeline.” I’ve even heard “martini glass” thrown into the mix. There are about as many words to describe the marketing and sales process as there are companies. And it only gets more complicated when you look at how they break down the specific stages within that process. But often, sales [...]
As a modern marketer, you understand the value of content marketing. You know that the buyer’s journey has changed and that to get the attention of modern buyers you have to address their needs and solve their problems. But the question remains: how? Many brands are struggling with content marketing. It requires a lot of [...]
The sales funnel has become a precarious place. With up to 70% of buyers vetting all their buying choices prior to ever contacting sales, your content strategy to engage buyers with relevant and meaningful content is paramount to success. Modern marketers understand that content is critical to driving site visitors, leads, and new business. But [...]
In order to succeed in today’s marketing world, brands need to operate more like media companies. Of course, as Michael Brito, SVP of Social Business Strategy at Edelman, has pointed out, “it’s not like we can turn on the ‘media company’ button and change operations overnight. It requires a change in attitude, behavior, thinking coupled with processes [...]
Modern marketers know that content is critical to their success. But the question now is: How? How do marketers become content publishers? Kapost, the leading content marketing software platform, and Eloqua, the leading revenue performance management solution, are pleased to announce the Content Marketing Bootcamp on February 21st in San Francisco, which will feature 10 sessions designed for Enterprise B2B marketers [...]
Last Thursday The Content Marketeer published Eloqua Experience: How Brands Become Publishers and Create Customers Part 1. Eloqua Experience is an annual marketing conference that showcases best practices for modern marketers. Toby Murdock, CEO of Kapost, the content marketing platform, sat on a panel alongside Chris Baggott of Compendium, and Tom Smith of Techweb. The [...]
This past week, the Kapost squad packed up for Orlando to attend Eloqua Experience 2012– a conference filled with modern marketers and best practic cheap cialis online e workshops in the demand generation space. It was a fun, fruitful and just overall, a rewarding experience. The Track Sessions featured various thought leaders and they proved [...]
Another trade show?! We know you have attended your fair share of conferences and trade shows this year with plenty more on the books for 2013. But this is one you simply can not miss. Tomorrow, our friends at Marketo, a leader in marketing automation software, are treating marketers to a FREE trade show that you can [...]
