Chronicling the Content Marketing Revolution
She isn’t a salesperson. She’s an information concierge. Jill Rowley, EloQueen and marketing automation evangelist, represents the transformation occurring in today’s sales organizations. Instead of waiting to push products and services at the bottom of the funnel, salespeople are now educators, thought leaders and trusted consultants. With the help of new technology and social networks, they build [...]
2012 was a big year at DocuSign. The company kicked off a content marketing initiative while implementing a total of 36 automated nurture programs. You know what else happened in 2012? Their pipeline doubled, revenue jumped and they reached 127% of their targets at the first half of the year. They may be onto something. As DocuSign’s VP [...]
A few weeks ago, venture capital firm, OpenView Venture’s Director of Content Strategy, Kevin Cain, posted a blog post discussing content marketing service platforms and their necessity in your organization. Kapost was amongst the service platforms he listed. After thanking Kevin for the shout out, he replied with a basic question about Kapost’s offering and [...]
It’s been said that if there is such a thing as an “information economy,” there is enough glut in the marketplace to render information valueless. Surely, there is no want of information. What is needed, however, is analysis and curation of all this information, so we can actually use it. This problem is at the [...]
Last Thursday The Content Marketeer published Eloqua Experience: How Brands Become Publishers and Create Customers Part 1. Eloqua Experience is an annual marketing conference that showcases best practices for modern marketers. Toby Murdock, CEO of Kapost, the content marketing platform, sat on a panel alongside Chris Baggott of Compendium, and Tom Smith of Techweb. The [...]
This past week, the Kapost squad packed up for Orlando to attend Eloqua Experience 2012– a conference filled with modern marketers and best practic cheap cialis online e workshops in the demand generation space. It was a fun, fruitful and just overall, a rewarding experience. The Track Sessions featured various thought leaders and they proved [...]
“Attention Marketers: Hire a Journalist!” That’s the headline of a blog post by one of content marketing’s most revered pioneers, David Meerman Scott. order viagra uk He published it in May 2007. Fast forward five years to today, and the field of content marketing is exploding, with many businesses heeding Scott’s call to action. Among [...]
“It’s becoming more critical for all companies to understand how content works across brand engagement and the sales cycle,” says B2B content specialist Amanda F. Batista, the former managing editor of DemandGen Report. “That said, qualitative measurement is imperative to support repeatable processes for success. By understanding the messaging and formats that resonate with [...]
“When launching something new, don’t even move a muscle until you deeply understand or become your audience.” Those words of content marketing wisdom come from Kim Caviness, senior vice president of content for TMG Custom Media and a former newspaper and magazine editor at such esteemed publications as Condé Nast Traveler. Caviness is among today’s [...]
“Think bigger than the next sales cycle,” advises Jesse Noyes. “It’s about building a reputation today that will help you prosper many quarters from now. Besides having sound ethical principles, content is your best means to establishing this reputation.” The managing editor of Eloqua is among today’s release of five journalists working in content marketing, [...]
