Chronicling the Content Marketing Revolution
On Tuesday, the Kapost team packed up for Columbus, Ohio, to set up shop at one of our favorite conferences of the year, Content Marketing Institute’s Content Marketing World (#cmworld). The gathering draws some of the brightest content marketing professionals from around the globe, and this year’s event has attracted 1,000 marketing and public-relations pros [...]
The Content Marketing Machine made its debut in May on SEO Moz’s The Daily SEO Blog. The feedback was overwhelming. People definitely dig the machine, an infographic from Kapost (which powers The Content Marketeer) that details the primary steps of executing a content marketing strategy and explains how to manage your resources along the way. [...]
Charlie Oliver believes narrative is imperative to content marketing. And as Served Fresh Media‘s director of social media, she isn’t satisfied until she finds “the story.” Served Fresh provides real-time content for events, creating buzz leading up to and during those events, employing onsite interviews, podcasts, live tweets, and more. We spoke with Oliver at the Inbound [...]
“Think like a publisher.” It’s a common directive for brands as they begin to practice content marketing. Publishing veteran turned content marketing director Rob Yoegel, of Monetate, thinks differently. He believes that to truly succeed in content marketing, you can’t simply think like a publisher; rather, you need to act like a publisher and subsequently [...]
The Marketeer/Kapost team is attending a number of conferences in 2012, and the Online Marketing Summit was a great place to learn more about our profession from some of today’s most influential content marketing leaders for our first series of video interviews. Thanks to Scott Vaughan, Matthew Royse, Joe Pulizzi, Lauren Goldstein, and Joe Chernov [...]
Forsythe Technology is hardly a newcomer to content marketing. The IT infrastructure integrator has been publishing Focus magazine for more than five years. More recently, the editorial staff launched a website for the mag, supplemented with a solid variety of multimedia, such as videos, Brainshark presentations, and more. Managing editor Matthew Royse, who is also [...]
Those in the trenches of content marketing know the name Joe Chernov. The vice president of content marketing for Eloqua—a prominent marketing automation software company—is arguably one of the most influential voices in the field today, and for good reason. Chernov has propelled Eloqua’s content to “must-read” status for marketers, with a team of editors [...]
Scott Vaughan’s professional positions have volleyed between publisher and publishing marketer for nearly two decades. Currently chief marketing officer for UBM TechWeb, his time as a publisher makes him a true leader in the practice of content marketing, which is what landed him on our list of Marketers to Watch in 2012. I had the [...]
As the vice president of strategic planning for the esteemed marketing agency Babcock & Jenkins, Lauren Goldstein brings big-picture oversight to the agency’s content marketing projects. She also shares her insights on demand generation in the B2B realm via LaurenOnDemand. We caught up with Goldstein at the Online Marketing Summit 2012, where she delivered a [...]
The Marketeer recently caught up with Joe Pulizzi, “the godfather of content marketing” and one of our 50 Marketers to Watch in 2012, during the Online Marketing Summit 2012, where the founder of the Content Marketing Institute delivered one of the conference’s most popular sessions, “Good to Great Content Marketing.” In our exclusive interview, Pulizzi [...]
