This week started off strong. So strong, in fact, that all three of the articles featured below were published on Monday. To honor this on-point distillation of content marketing knowledge, let us raise a blog post toast to these three articles by LinkedIn, Marketo, and MarketingProfs. LinkedIn is making exciting moves on the content marketing [...]

In this week’s roundup of the best content marketing posts over the last 7 days, there is a theme. That theme is simplicity. It is straightforward, buzzword-free, content marketing brilliance from voices across the interwebs. The other theme is sharing, so don’t forget to share your favorite articles in the comment section below! Recently, I [...]

This Friday, in case you haven’t digested a healthy dose of fantastic content for the week, I’ve compiled three of my favorite content marketing articles from three of my favorite content marketing resources. They rarely disappoint–and this week was no exception. Enjoy! Creative hell. Yep, I’ve been there. This week in fact. Need directions to [...]

This week, there were quite a few redefinitions and evolutions occurring. And in my opinion, the three articles below will open your mind to new ways of envisioning terms we hear all the time, in this case, the modern marketer, collection week, and content reuse. Enjoy!  We talk a lot about the modern marketer. Why? [...]

Happy Friday, content marketers! This week, let’s take a zen approach to content marketing. Just what you need on a Friday afternoon following a busy week, right? Right. Consider Lee Odden, Rebecca Lieb, and Anna Ritchie your spiritual marketing leaders. They’re going to walk you through creating personas for the people they are now (not [...]

There’s a lot to celebrate this week. The sun is shining. Baseball season is here. It was my birthday yesterday (please, no presents…okay you can send me presents). And reputable, brilliant, and entertaining people decided to share their insights on content marketing with the rest of us. Well, I don’t know about you, but content marketing [...]

Wow. That’s all I can say about this week’s content marketing articles. Well, that’s not quite true. I can actually say a great deal about my choices this week, but I’m not sure I would do them justice. Even though attempts were made at describing them below, I encourage you to read them in full. [...]

This week we have some great articles for you to read and bookmark, because these tips will come in handy as you evolve your content marketing strategy. Great stuff, content marketers!  Google has always been a huge part of content marketing. After all, when buyers explore solutions to their challenges (and you have a magic [...]

Content marketers have been quite busy this week. Maybe it’s spring that’s inspiring such fabulous posts on hope, trust, and…snakes? Well, whatever the reason, we’re digging the insights blooming across the interwebs. So without further ado, enjoy 3 of my favorite content marketing posts from this past week: This week , Forbes featured an interview [...]

This week (and last week, for that matter), some brilliant posts and articles graced our content marketing feeds. You can find a few of our favorites below, including posts featuring puns, personas, and proper personnel. Enjoy! As we say hello to a new Pope, we must say goodbye to our dear friend, the Google Reader. [...]