The Week in Content Marketing: Your Social Mindset, Digital Advertising Costs, and More

Photo Credit: Heidi Cohen blog

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. Is Facebook a Dead End for B2B Marketers?: Unleashes findings from “The Mindset Divide” study on the distinct differences between user’s personal and professional mindsets when they participate with their various social platforms [...]

The Week in Content Marketing: Shepard Fairey, Interactive Ebooks, and More

Cisco's Karen Snell on Business 2 Community for The Content Marketeer

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email. Brand Journalism: Cisco’s Innovative Approach to Online Content Marketing: Karen Snell, Cisco’s digital lead, discusses the company’s new commitment to brand journalism and how it’s using articles, video series, and more to better connect with [...]

The Week in Content Marketing: Writing Style, Social Success, and More

Grey Goose Cherry Noir campaign

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. The Definitive Guide to Social Marketing: 80+ Pages Packed with Social Marketing Tips and Best Practices via Marketo order generic viagra Growing Revenue Through Alignment [INFOGRAPHIC]: How aligning, integrating, and customizing your social [...]

The Week in Content Marketing: Recaps From Content Marketing World 2012, Whole Foods, and More

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Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email. How Whole Foods Handles Social Media: A benchmark study on social media management, highlighting the grocer’s usage and the prominent channels across its audience. Via The BrainYard Distilling the Magic and the [...]

The Week in Content Marketing: Kraft Foods, Bad Content, Building a Following, and More

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Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email. Secrets of Content Marketing World: Agent Julie Fleischer, Kraft Foods: Julie Fleischer—director of CRM, content strategy, and integration for Kraft—offers up excellent advice in advance of her presentation at Content Marketing World [...]

The Week in Content Marketing: The New PR, Paid Media, and More

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Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email. How to Make the Case for Content Marketing [INFOGRAPHIC]: Need to convince your boss that content marketing is worth the investment? Arm yourself with this cost-benefit analysis  Via Heidi Cohen Content Marketing [...]

The Week in Content Marketing: Production Tools, Convergence, and More

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Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email. The 7 C’s of Building a Social Media Strategy: From community and content to conversation and conversion, Forsythe Technology’s Matthew Royse advises building your social media road map around these easy-to-remember concepts. [...]

The Week in Content Marketing: Crowdsourcing, Commandments, and More

Source: Inbound Writer

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. Infographic: Content Beyond the Search Engine: How algorithm changes and different strategies are impacting content visibility within search engines. Via InboundWriter Content Marketing Bible: The 10 Commandments: From diversifying your content to keeping [...]

The Week in Content Marketing: Facebook Stories, Guinness’ E-book, and More

Facebook Stories Screenshot for The Content Marketeer

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. Facebook Launches New Curated Site to “Celebrate Great Stories”: The network’s new Stories site features content from “people using Facebook in extraordinary ways” and is curated based on a different theme every month. [...]

The Week in Content Marketing: MozCon, Short-Form Video, and More

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Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email. Even on Social Media, Marketers Must Provide Disclosure, Says Ad Group: An update from the Advertising Self-Regulatory Council reminds marketers who make claims about their products on social media sites to be mindful of [...]

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