Chronicling the Content Marketing Revolution
Content marketing is more than a fad: it’s a radical shift in the way brands think of and create marketing strategies. Take a look at the graph of Google searches for “content marketing” since 2007 below. Sometime between 2011 and 2012, the search volume started going nuts. It’s easy to dismiss this kind of surging [...]
If you’ve been online anytime in the last 2 years, you may have heard of a little thing called content marketing. It’s the latest buzz word in the digital marketing space and with good reason. Brands are using content to engage with their buyers like never before. The buyer’s journey has changed and that change [...]
Last week, we talked about two common content marketing concerns—generating ideas for engaging content and having the time to produce that engaging content—and I proposed that part of the solution is content re-use. By re-using existing content or creating new content that can be re-used in multiple places, we can reduce the time spent on [...]
One of the most common concerns for businesses considering content marketing is this: “I would start a blog/newsletter/campaign…but how will I possibly come up with enough ideas to keep things going?” Then there’s this one: “We’ve got this great new idea for a newsletter/blog/microsite, but, holy crap, where is the content going to come from?” [...]
You’ve heard it before: “Content is King” (and you probably wouldn’t be here if you didn’t think so.) The trick however is creating the right content, for the right people, at the right time. Easier said than done. In comes rich media. Rich media is the combination of text, audio, animations, video, and interactive content [...]
Note: This is part of an ongoing series called the Kapost Customer Success Log where we share stories and best practices around Kapost. I get a lot of great questions from our customers. Some are around best practices and strategy. Others focus on features and functions. But at the top of the list is, “What tools complement Kapost?” [...]
When I started my career in digital marketing in 2009, “content” and “marketing” were not seen as synonymous words or practices. Sure, they had reasons to get along and like each other, but their Facebook relationship status would have likely been “it’s complicated.” Fast forward to today and the status of content and marketing has [...]
Marketing automation software has most definitely changed the game. Just like Muhammed Ali changed boxing. Or Ender Wiggin changed Battle School. Now, with marketing automation software, marketing campaigns have reached entirely new levels of power and strategy. But, like in any good super-athlete/galactic soldier analogy, it cannot succeed alone. Even with perfectly crafted campaigns and nurture tracks, [...]
You probably already know that the gap between marketing a few years ago and marketing now is a massive one. The sales funnel has become less like a funnel and more like a maze. The role of the marketer is shifting and growing. And the competition for customer attention is fierce. That’s probably why the [...]
**Disclaimer: I’m about to talk about Kapost a lot, specifically my favorite features. Now, before you think we’re succumbing to one of the worst of the content marketing monsters, I want to be upfront with you. The Content Marketeer is all about how to be the best content marketer you can possibly be–regardless of whether [...]
