Chronicling the Content Marketing Revolution
Marketing organizations are facing a predicament. It’s been documented in surveys and studies, eBooks and white papers, events and articles. Content is important. It always has been, but more than ever, marketers are learning how to leverage content across paid, earned, and owned media to drive of traffic, leads, and revenue. But content can be [...]
Some call it a “funnel.” Some say “pipeline.” I’ve even heard “martini glass” thrown into the mix. There are about as many words to describe the marketing and sales process as there are companies. And it only gets more complicated when you look at how they break down the specific stages within that process. But often, sales [...]
If you’ve been online anytime in the last 2 years, you may have heard of a little thing called content marketing. It’s the latest buzz word in the digital marketing space and with good reason. Brands are using content to engage with their buyers like never before. The buyer’s journey has changed and that change [...]
A car without gas is a useless hunk of metal. Likewise, a marketing platform – whether it’s a blog, marketing automation software, or a Facebook page – won’t drive your brand anywhere without killer content. With that in mind, we caught up with Joe Chernov of Kinvey, Mike Volpe of HubSpot, and David Balter of BzzAgent [...]
According to Copyblogger, a call to action is “the most effective tactic to convert random traffic into loyal readers and paying customers.” That’s a pretty impressive definition–and one that should pique (thank you for the grammar correction, Brian Clark) the interest of any content marketing practitioner. Driving traffic, generating leads, and increasing revenue are the very [...]
As a modern marketer, you understand the value of content marketing. You know that the buyer’s journey has changed and that to get the attention of modern buyers you have to address their needs and solve their problems. But the question remains: how? Many brands are struggling with content marketing. It requires a lot of [...]
Modern marketing is all about creating multi-channel, multi-touch campaigns that deliver content that is engaging, informative, and entertaining. Most business-to-business marketers are on point when it comes to creating laser-targeted, channel-appropriate content for their company blog, Twitter account, LinkedIn profile, and Facebook page. SlideShare, unfortunately, often becomes a secondary or tertiary concern. It’s time to [...]
Last week, we talked about two common content marketing concerns—generating ideas for engaging content and having the time to produce that engaging content—and I proposed that part of the solution is content re-use. By re-using existing content or creating new content that can be re-used in multiple places, we can reduce the time spent on [...]
Amanda Batista, the content marketing manager at Oracle | Eloqua, straddles two worlds that, until recently, were in quarantined camps: marketing and journalism. Oh, times have changed. Today, we understand that marketing and editorial are complimentary. And really, they always were, but until recently there was a forced separation between editorial interests and business interests, [...]
One of the most common concerns for businesses considering content marketing is this: “I would start a blog/newsletter/campaign…but how will I possibly come up with enough ideas to keep things going?” Then there’s this one: “We’ve got this great new idea for a newsletter/blog/microsite, but, holy crap, where is the content going to come from?” [...]
