One of my favorite parts of managing social media for live events is going back later to look for trends. This is especially true when it comes to marketing events. Marketers tend to tweet a lot during presentations, turning event hashtags into fascinating stories.

Yesterday I was in Austin, Texas with Original9, ReadyTalk, Traackr, Cloudwords, and Kapost for #ContentAustin. The room was packed to the brim with marketers who, despite the rain outside, showed up to learn about content marketing from a stellar lineup of speakers.

The group discussed technology and the need to create the right ecosystem of tools to

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