If you’ve read a single article about marketing in the last few years, then you’re all too familiar with the term “data-driven marketing.”

But let’s be real—despite all the hoopla around it, if you’re like most B2B marketers, you’re still challenged to truly execute data-driven strategies.

The truth is, only 27% of B2B marketers say they are effectively tracking content utilization metrics—and content for demand generation is the fuel that drives data-driven marketing.

So who in your marketing operation can track the right metrics to determine which content is working and isn’t at every stage of the buyer’s journey?

Enter the demand gen marketer.



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