Bring on the New Year’s resolutions!
Personally and professionally, it’s hard to ignore the urge to set goals for yourself, to define how and why you want your experiences to be different or better this year. I’ve learned a lot about myself and content marketing in 2013, but to improve, there’s one activity that requires much more of my time.
That is to read, and then read some more.
As content marketers, we need to constantly consume the ideas, practices, and theories of our colleagues, our customers, our peers, and our competitors. Not only does reading make us better writers, but it keeps us up-to-date on what’s happening in our industries, helps us recognize new patterns as they emerge, and allows us to make smart decisions about the direction we should take our own content marketing.
So with that in mind, we’ve put together a Slideshare dedicated solely to the must-read books for content marketers. View it here:
Some will help you understand your buyers and your craft. Others will encourage you to make changes in your processes and strategies, big and small. But all of them can inform our careers as content marketers.
My goal for 2014 is to read one book every month (on top of the fiction, poetry, and memoirs I can’t live without) that will make me a better content marketer. And I’m not planning on this going the way of last year’s resolutions to exercise more and write more letters…