In keeping with the holiday, the Marketeer Staff thanks all of YOU, the content marketing leaders, that continue to guide today’s marketers. Without your blogging, speaking, tweeting, and other sharing of best content marketing practices, we’d all be a little less successful at our content operations.
To that end, here are six leaders (in no particular order) we are especially grateful to for challenging us to provide better content and be better content marketers:
of Content Marketing Institute
Content marketing evangelist, Pulizzi started the Content Marketing Institute and helped create a content marketing movement. His keynotes, blog posts and much more, exemplify exactly how to devise and operate a real content strategy. Here is one of my favorite posts by Joe. He offers seven reachable ways your brand can become a publisher with advice on focusing on your niche, making your content available, and communicating internally to create relevant content that will generate leads. Thank you, Joe.
In addition to being the Sr. Director of Integrated Marketing and Content Strategy for SAP, Brenner is also the author of B2B Marketing Insider and co-founder of Business 2 Community. Because of his history with some of the world’s greatest brands, Michael offers a sales perspective to content marketing and ties his recommendations into measurable results. He delivers advice and has the examples to support it. One of my favorite posts by Michael was published this past September after Content Marketing World. He breaks down the basics of content marketing and publishes his slideshare presentation that drills down to why we are investing time and money into content marketing and shows who is doing it really well. Thank you, Michael.
Jon is the VP Marketing Content and Strategy at Marketo. Miller is not only the editor of Marketo’s blog, but he is also a main contributor. His expertise really resonates with CMOs and CEOs as the topics of many of his posts revolve around ROI and metrics. I have this post permanently bookmarked as Jon connects inbound marketing with the concerns of a CEO, discussing tracking leads back to content marketing, monitoring conversions through the funnel, and more. Thank you, Jon.
Jesse is the Managing Editor and Corporate Reporter for Eloqua. His writing shares great insight from the perspective of journalism. He discusses applying his journalism skills to the Eloqua brand and how brand storytelling can help marketers gain credibility for their brand. When Eloqua invited Jesse to join their team in 2010 it was unconventional for a brand to hire a journalist. Naturally, my favorite post marks the one year anniversary of Eloqua hiring a journalist (Jesse) and how their increased content production has paid off. Thank you, Jesse.
A seasoned marketer (and superwoman), Ann is the Chief Content Officer at MarketingProfs and co-author of Content Rules. Handley writes about content strategy with an emphasis on building communities. She practices what she preaches– she practices content marketing for MarketingProfs but also for herself, as her own brand. She generates marketing content for Entrepreneur Magazine, The Huffington Post and more. In line with her relationship-building mindset, I like this post because it relates marketing to an ecosystem whereby Ann shares the need for balance between content, social, and search in order to nurture and engage new customers. Thank you, Ann.
of Domo (CEO.com)
Tom is the Product Marketing Manager at executive management platform, Domo. His background is in product marketing and SEO. At Domo, his role allows him to create strategy for their marketing campaigns including content marketing. McConnon uses content marketing to generate leads, drive sales and gain competitive advantage. Tom and the Domo marketing team strategize and publish the content for CEO.com to provide Domo’s target audience with a resource for current happenings at the C-level. Want to see a prime example of content marketing for a start-up brand? Check out CEO.com. Thank you, Tom.
Thank you for all of your hard work in content marketing this year. On behalf of the Kapost Team and the Marketeer Staff, we wish you a happy Thanksgiving!