How Content Transforms Salespeople [Infographic]
Forget the sleazy salesperson stereotype.
Today’s most successful salespeople act as thought leaders and industry experts, connecting prospects with content. They challenge buyers to be on the cutting-edge of their industries.
But unfortunately, many people still harbor a negative perception of sales reps. So what’s a salesperson to do? Load up on content.
In this infographic, salesforce.com and Kapost have teamed up to explain how content helps sales teams build relationships that lead to revenue.
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There's more where that came from...
Get Your CopyFor a deeper dive into using content during the sales cycle, check out our eBook, A Salesperson’s Guide to Content Marketing.
About the author Anne Murphy
Anne is the Senior Managing Editor at Kapost. She crafts content about content marketing. Her puns are almost always intended.
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