Marketers, whether or not we want to believe it, we’re working in the dark ages. Sounds a little dramatic, no? Stay with us here.
As B2B marketers, it’s safe to say we’re consistently battling roadblocks and challenges that hinder us from doing the work we’re passionate about, and what makes content so cool—the ability to connect, persuade, and educate others.
Content is cool, but it can also be chaotic. With growing teams, the complexity only increases; content is everywhere, but it’s often not optimized for the right customer at the right time, the ROI is too hard to measure, or content doesn’t even get used.
Because content marketing is such a vital part of any organization, there’s roundtable need to pull content marketing out of the dark and into the light.
We already have some answers for you. In our latest eBook, Thriving in the Dark Ages of Content Marketing, content marketing rockstar Barry Feldman admits we’re in the dark ages, but also offers quick insights into how we can scale our efforts. He also interviews five marketing leaders to get their input on the five biggest challenges marketers face:
- Content Management
- Content ROI
Whether or not you read the eBook, you can’t miss this recording of our latest webinar: Shedding Light on B2B Marketing Darkness. We sat down with Barry himself, along with the thought-leaders featured in the book, to gain additional insights and expertise into these main challenges.
View it here: