Ready for some real talk? Your content needs to grow up.
Content marketing has a lot of moving parts, and it can feel nearly impossible to produce a productive strategy to scale your operations. To create the simplicity amidst the content marketing chaos, we’ve developed a content operations maturity model.
The model aims to help B2B companies understand what an effective model looks like, how you can evaluate your own, and what’s involved in making strides towards a fully-matured content operation—to really make mom proud.
Within our framework, content operations include four key capabilities:
- Alignment: Strategy and prioritization processes
- Execution: Tactics and collaborative content production processes
- Distribution: Findability and publishing processes (both internal and external)
- Analysis: Insights and performance evaluation processes
Improving your content maturity is a key component of a healthy and scalable marketing team, but we’re the first to admit we don’t have all the answers. We wanted to learn from other experts to see how they approach content maturity, along with how marketers can strive to reach an expert level of proficiency.
Tune in for our hour-long webinar, Hacking Your Content Maturity, on Thursday, March 23rd at 10 am PT/1 pm ET, and hear from our Director of Consulting Services, along with marketers from SnapApp and Vidyard! We’ll all share in-depth insights and ideas on how to take your content to the next level.
Danielle Peotter, Director of Consulting Services, Kapost
Danielle is Director of Consulting Services at Kapost, where she is driven by a passion for enhancing the customer experience and understanding psychology to influence effective change in the workplace. When not helping B2B marketers move to a data-backed, business-driven operation, she’s doing yoga or hiking with her dogs.
Dan Trefethen, Content Marketing Manager, SnapApp
Dan is the Content Manager at SnapApp, and editor of the SnapApp blog. After dipping in academia for a few years and bouncing around New England, Dan switched to content writing and moved to Boston. He’s an advocate for exploring new narratives in B2B marketing.
Kimbe MacMaster, Content Marketing Manager, Vidyard
Kimbe is the Manager of Content Marketing at Vidyard. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. Catch her on Twitter at @Kimbe_Mac.